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ADRIAN J FERNANDEZ

Permanent Address : A-16, Ratnam Park, Gotri, Vadodara 390023, Gujarat. At Present : S-3, Ruby Paradise, Opp. SOS Village, Near Airforce Road, Tambaram (East), Chennai 600 059

Mobile : +91-990**-*****, 910**-*****

E-mail : adqxok@r.postjobfree.com, adqxok@r.postjobfree.com TOP LEVEL FINANCE PROFESSIONAL

Professionally matured Chartered Accountant (FCA) with CIMA Stage I & II (Management Accounts) qualification from CIMA, UK with distinguished career span of over 30 years in leadership roles with renowned business organizations in India/Overseas.

PROFILE

• Delivers quality and speed in processes, results and reporting by studying and improving necessary internal control systems & procedures.

• Mobilises requisite financial resources from banks/ domestic & International FIs/PEs to support operations

/project needs by mapping upcoming working capital / long term financing needs.

• Contains expenditure within defined limits by drawing operational/capital budget, real time monitoring and enforcing budgetary controls.

• Rolls out high impact growth strategies with a total pragmatic approach.

• Strengthens the financial health of the establishment by providing creative customer financing solutions and financially structured business model. Prime contributor in all key corporate decisions.

• Excels in SAP implementation and ensures smooth flow of vital information to the Board by introducing effective MIS reporting systems.

Key Strength Areas

● General Accounting ● Accounts Finalization ● Working Capital Management, IPO & Fund raising ● Financial Analysis ● Budgeting/ Cost Control ● Audit ● Taxation ● Internal Controls ● Payables/Receivables Management ● Financial Review ● Project Evaluation ● International MIS reporting ● SAP Applications ● US GAAP, IFRS ● Cross- Functional Coordination

PROFESSIONAL EXPERIENCE

HARIOM MOBILE PVT. LTD., RAJKOT Sept., 2019 – till date Poojara Group of companies are engaged in the distribution, retailing, servicing of mobile phones under the brand OPPO, Oneplus, Realme, consumer durables, TVs, kitchen appliances, accessories, lifestyle products, etc., with six different companies having five different verticals with annual sales in excess of Rs. 5,000 Crores p.a and manpower strength of 5,500+ employees.

Chief Financial Officer (for Poojara Group)

• Managed financial operations encompassing treasury, controlling and accounting, leading 24 finance personnel.

• Significantly improved cash performance by more than Rs. 500 crores during the period.

• Directed tax review ensuring transfer pricing policies and tax optimization while improving financial structure and reducing costs by 90%

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• Led a complex Big Data analysis using AI, to provide Top Management with focus and direction for action across various entities and verticals.

• Streamlined Management Accounting function covering preparation and consolidation of budgets, reviewing capital expenditure proposals, preparing/analyzing project reports and advising on budgetary control to ensure fiscal discipline across all functional domains.

PATEL BEVERAGES PVT. LTD., VADODARA Dec., 2010 – March 2019 The company is engaged in production and sale of mineral water, DM water, erection, procurement and construction of Water Treatment Plants, Sewage Treatment Plants, Drinking water plants, O & M services etc., with eight different verticals with annual sales in excess of Rs700 Crores p.a and manpower strength of 1200+ employees. Chief Financial Officer

• Provided the systems, procedures and strategic planning vital for this company to achieve revenue growth from Rs.30 crores to over Rs.700 crores.

• Oversaw the day to day operations of the Company along with the CEO and Sales Manager.

• Administered the accounting, payroll, HR and IT departments.

• Business Strategist role for management of over 1000 employees and projects at all locations.

• Designed and launched a business transformation plan to expand into EPC projects to grow the top line of the Company by 20 X.

• Primary responsibility was managing investors and senior lenders for securing investment funding to achieve company’s expansion goal.

• Recommend acquisition opportunities, researched and analyzed to develop standardized costing, better reporting and metrics to assist operational managers make decisions. NETAFIM IRRIGATION INDIA PVT. LTD., VADODARA Aug., 2005 – July 2010 The company is engaged in manufacturing and marketing of wide range of Drip Irrigation Equipments and products with annual sales in excess of Rs.400 Crores p.a and manpower strength of 700+ employees. Chief Financial Officer

• Served as principal financial advisor delivering strategic financial management and decision support to execute a Rs. 450 crores fiscal year program.

• Rendered the company debt free by turning around the entire cash cycle of the company through off balance sheet funding like securitization of receivables and vendor financing.

• Provided innovative customer financing solutions and structured funding for projects, vital for this company to achieve revenue growth from Rs.35 crore to over Rs.450 crores.

• Was selected as the Top Talent, out of 135 subsidiaries spread across the globe and entrusted to head the NBFC that was setup.

• Effectively driven SAP implementation, as Project Manager, within a span of 6 months. EARLIER ASSIGNMENTS

Financial Controller, Interpharma Industries Ltd, Lagos.: Apr., 2003 – Oct., 2004

Chief Financial Officer, Universal Comfort Products Pvt. Ltd: Oct., 2002 – Mar., 2003

Financial Controller, Gulbrandsen Chemicals Pvt. Ltd.: Aug., 1999 – Sept., 2002

Group Financial Controller, Interchick Company Ltd., Dar es Salaam: Aug., 1995 – Nov., 1998

Financial Controller, Swizer Export Apparels Ltd : Jan., 1993 – Aug., 1995

Departmental Head - Taxation & Secretarial, FAG Precision Bearings Ltd.: Dec., 1991 – Jan.,1993 Training Programmes Attended

Grid Workshop

Role of a CFO

Strategic Thinking

Lateral Thinking

Blue Ocean Strategy

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EDUCATION

CIMA Stage I& II (Management Accounts), CIMA, UK (1999)

C. A. (Accounts, Taxation), ICAI, India (1992)

B. Com. (Accounts, Commerce), The American College, Madurai Kamraj University -1988 Fluent in English, Hindi, Malayalam, Tamil, French and Kswahili Current Location: Vadodara

Last CTC drawn : Rs.60 lakhs fixed p.a.

Linkedin URL : www.linkedin.com/in/adrian-fernandez-80389324

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