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Marketing Executive Business Developer

Los Angeles, CA
April 30, 2022

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James M. Richer

323-***-**** or


Sales and marketing executive with expertise in consumer sales, proven contributor to optimize revenue and profit performance for a progressive organization. Dynamic communicator and trainer, business developer, and strategic planner for marketing and advertising, account management, consulting, and e-commerce. Skilled at identifying client needs and designing customized business and marking plans to resolve complicated problems. Resolves conflict tactfully among multiple parties, creating solutions with positive outcomes. Odoo and Zoho: Customer Resource Management software tools utilized in various positions to drive sales, increase leads, assess inventory, and track goals. Microsoft Excel is also used to calculate profitability and manage projects. EDUCATION

Business Management, Associate Degree, Cazenovia College, Cazenovia NY 1984-1985

Business Management Bachelor’s Degree, Northridge College, CA 2000-2002

Photography college credits, Santa Monica College, Santa Monica CA 2003-2004 PROFESSIONAL EXPERIENCE

National Sales Director, Quanta/Aelia 2017-Current

Meet in person with Podiatrist, Chiropractors, Physical therapist, Pharmacies, and Sports medical facilities, displaying our product line and explaining product efficacy.

Identify opportunities to white label medical supply sales, partnering with doctors and health care providers to link known medical devices and products with new products, ultimately offering improved patient care.

Maximize sales by designing proactive campaigns, developing existing accounts, generating new business through cold calling, referrals, and follow-up on leads; introduce the latest technology and product.

Prepare and implement a business plan by identifying and converting new business through customized sales strategies that effectively address client-specific needs and markets; work directly with brokers and distributors to define strategic location targeting.

Collaborate with category and supply managers in the execution and launch of new products; coordinate local, regional, and national convention and trade show presence to build brand recognition and loyalty.

Assist departments including R&D, manufacturing, packaging, shipping, and contract negotiation.

Drive sales growth with the education of all products to the entire supply chain to exceed assigned quota in the territory by acquiring new clients while expanding sales with existing accounts.

Key Outcomes:

o Manage campaign with A-list talent agent to secure celebrity endorsements and ambassadors, including legendary Skateboarder Tony Hawk to launch top-selling, patented, technology-enhanced Muscle Rub Pain reliever.

o Partner directly with client from initial design stages to final delivery (packaging included) to enhance their own Aelia product through a white label collaboration including new products. o Effectively educating and engaging healthcare professionals in dialogue about clinical evidence. o Secured 24 State distribution company into grocery stores negotiating and creating price points, educating over 28 sales through zoom presentations. ENTREPRENEURIAL EXPERIENCE

CEO, Thexposure Studio Inc., Acting School, Hollywood, CA 2000-2017

Drove startup operation to $1.65 million in annual revenue through strategic business planning.

Directed sales training, vendor relations, and new regional account development.

Developed a nine-month acting curriculum for acting, singing and other forms of entertainment. James M. Richer, Page 2

CEO, Richer Construction and Painting Inc., Syracuse NY 1980-2000

Generated over $1.3 million in new revenue through negotiation of new vendor contracts with over 3,000 houses, townhouses, and apartments for Syracuse University property management.

Successfully attained a long-term contract based on excellent service and compliance within state and federal guidelines to maximize the safety of all student tenants.

Directed sales and marketing operations, including executive-level accountability for P&L, budgeting, cost control, strategic partnering, business development, establishing sales territories and setting quotas.

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