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Sales Manager

Location:
Riyadh, Saudi Arabia
Posted:
April 28, 2022

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RESUME

SYED NAJMUDDIN

Contact:

adqwtg@r.postjobfree.com

Mob: 009**-*********

A professional work experience with 20 years in KSA with fast-paced high-tech environments. During the past 20 years Saudi experience my direct relation with Sales, Marketing, BDM, and Product Manager, Sales Manager for Resellers Channel, Power Retailers, SMB, SI, Telecom and Contractors through the Distribution channel and developed strong relationship with Vendor

(Cisco, Linksys, Dell, Acer, NETGEAR and Norden).

An excellent communicator and have ability to adapt to the work environment and function effectively as an individual or a team leader at all levels within the organization. Professional Strengths

Strong and consistent sales track record of account management, sales performance and forecasting.

Distribution, Channel and product Management and enablement

SMB, SI, Telecom, Resellers, Retail channel & Contractors

Market opportunity identification, positioning and penetration of product

Excellent in delivering sales and closing

Core strength in leading teams to meet deadlines and working in a team-based environment with a self-confident

Excellent communication and negotiation skills, with the ability to develop, maintain and strengthen relationships across all levels.

Proven problem-solving skills in crucial situations

Ability to adapt, reliable, and able to work effectively under pressure.

Young and loaded with ideas, creativity, initiatives, dedication, composed temperament and pragmatic.

Market Connections:

1. IT Resellers Channel

2. SMB Market

3. System Integrators

4. Power Retailers

5. Telecom

6. Government Sector through the contractors

Experience Summary

Norden Communication: Sales Manager of KSA : Mar’21 Till Date Logicom: Business Development Manager – Cisco : Feb 2019 Till Jan’2021 Smart plus: B.D.M & Product Manager – NETGEAR : June 2014 To Jan 2019 Al Jammaz Distribution: Product Manager – Cisco Small Business (SB) : June 2008 To May 2014 Al Jammaz Distribution: Product Manager – Linksys : June 2006 To May 2008 Al Jammaz Distribution: Business Development Manager–Dell & Acer : May 2004 To May 2006 Advance Program Trading Co: Marketing Manager for ERP Solution : July 2001 To April 2004 2

Norden Communication: (Mar 2021 Till Date)

Sales Manager of KSA for Norden Product Line

Norden Communication UK Ltd is a fast growing one of a kind manufacturer and supplier of data, optical solutions, Fiber and Copper Cabling systems, Solutions for Data Centers, CCTV, Cabinets, Access Control, NVS Public addressing. Company established in 1998 in London and today their main business is in Clacton-On- Sea, Essex, U.K. They are strong presence fully-fledged Sales & Technical support offices in the U.K, U.A.E, K.S.A, Singapore, Italy, France, Russia & India. Role & Responsibilities:

Responsible for covering all markets, Resellers Channel, Power Retailers, SMB, SI, Telecom Companies & Contractors for projects

Developed and implemented a comprehensive Distribution and Channel strategy

Actively participated in business planning, budgeting, forecasting with Regional leads and preparation of channel sales/marketing plans

Owner of the channel partner program and responsible for developing of new partners as well as continuous evaluate the performance of partners

Maximized growth potential in the market by building up strong channel infrastructure comprising of distributor and all kinds of channel partners

Market opportunity identification, penetration and positioning

Managed stock levels, stock rotations, credit notes, rebates, price list and special pricing issues, distributor marketing activities etc.

Empowered partners by organizing and delivering road shows, seminars, promotional programs, and training on our products & processes.

Accurately forecasting annual, quarterly and monthly revenue streams

Performing sales activities on major account and assisting sales personnel in establishing contact and rapport with decision makers, helps team to develop tactical account plans; ensures alignment with overall country strategy

Submit activity Plan/Report to the CEO as per the agreed schedule. Provide feedback on market intelligence/trends/new demands

Achievements:

Involved minimum 20-30% Revenue growth in the territory and 30% total point of sales growth on consumer product through Resellers & Power Retailers channel

Successfully Setup of a brand new Distribution and Channel for Reseller, Retailers, SMB, SI, EU through contractor’s business product portfolio.

Leadership, direction and management of 6 personal which includes, sales, presales and technical staff

Work closely between the sales team and BR to sanitize the sales funnel to ensure the numbers forecasted & budgeted are met.

Participate in the strategic sales plan, annual marketing plan and budget development 3

Logicom: (Feb 2019 To Till Jan’2021)

Business Development Manager Of Cisco

Responsibility of Developing Cisco Business in Central Region for Channel and SMB Market

Role and Responsibilities: -

Maintaining Business Rhythm with the current partners

Management and development of exiting accounts and expanding breadth

Generating new business opportunities through resellers (Channel & SMB)

Orchestrate face-to-face meetings with target resellers and support the entire selling process.

Negotiation and closing of major deals

Solving problems with inactive accounts and restarting business with them.

Rolling out sales promotions and sales force incentive plans

Sales forecasting and purchase forecast

Leading the sales team and ensuring target achievements

New product sales launch plans.

Sales analysis and product pricing

Smart Plus Co. (June 2014 To Jan 2019)

Product Manager & Business Development Manager of NETGEAR SmartPlus is an IT Distribution Company having different Brands NETGEAR, HIKVISION, and Phillips with other brands. H.O based in Riyadh. K.S.A. Role and Responsibilities: -

Business Development and establishing Channel Partners, Retail & SMB in the KSA, to increase Channel Breadth for responsible products.

Create Awareness of NETGEAR Products through various marketing tool & promotional activities

Conducting workshops quarterly wise to make awareness for exiting product and new version or new product launch by NETGEAR

Stock Planning, Ensuring Optimization of Stocks and Product Movement by checking aging in every 60 - 90 days.

Seek and acquire feedback from the market about value offered from other competitors and thereby contribute within the higher management

Submitting weekly sales report to the CEO based on achieved and forecast through the pipeline

Prepare budget plan, forecast plan & Sales Plan of 2017 submitted to CEO

Communication with vendors in all areas like Promotions, Pricing, Backend Rebates, MDF on each quarter, marketing activities required etc.

Prepare & Submitting PoS report twice in a week to the vendor (MS). 4

Al Jammaz Distribution: June 2008 – May 2014

Product Manager of Cisco-SB

Al Jammaz is IT Distribution Company with Different Brands operated in Saudi Arabia since many years and it is one of the top leading distributers. Some of the products distributed by Al Jammaz are CISCO (Classic, SB & Tandberg), Linksys, EMC, APC, Panduit, Symantec, Iomega, Thomson, Fluke etc.

Role and Responsibilities: -

Distribution complete range of Cisco-SB products.

Business Development and establishing Channel Partners in the KSA, to increase Channel Breadth for responsible products.

Create Awareness of Cisco-SB Products through various marketing tool & promotional activities.

Conducting Road Shows through Events in different regions (Riyadh, Jeddah, Dammam)

Conducting Work Shops for the channel partners of SMB, Retails & Power Retailers in three different regions of Saudi Arabia.

Manage and motivate team of account managers to achieve and exceed the set targets by offering Sales Spiffs.

Effectively manage relationships with clients post initial sales cycle to continuously monitor satisfaction levels and to identity further opportunities within the same account.

Seek and acquire feedback from the market about value offered from other competitors and thereby contribute within the higher management

Submitting weekly sales report to the GM based on achieved and forecast through the pipeline

Stock Planning, Ensuring Optimization of Stocks and Product Movement by checking aging in every 60 - 90 days.

Engaging New Partners Focused on Different Verticals and increase visibility.

Support Partners in Positioning the Appropriate solution to meet their customer’s solution requirements, conduct sales trainings and organize technical trainings for partners.

Offering Special Promotions on Quarterly basis to the partners and even at the end of each quarter by conducting special offers.

Communication with vendors in all areas like Promotions, Pricing, Front & Backend Rebates, MDF on each quarter, marketing activities required etc.

Prepare & Submitting PoS report twice in a week to the vendor (Cisco).

Submitting Business Plan to the Vendor on every quarter by negotiating in all areas which will be advantage to the distributer.

5

Product Manager For Linksys: June’06 To May’08

Role and Responsibilities: -

Effectively manage relationships with clients post initial sales cycle to continuously monitor satisfaction levels and to identity further opportunities within the same account

Business Development and establishing Channel Partners in the KSA, to increase Channel Breadth for responsible products.

Create Awareness of Linksys Products through various marketing tool & promotional activities through various aggressive spiffs.

Conducting Road Shows through Events in different regions (Riyadh, Jeddah, Dammam)

Conducting Work Shops for the channel partners of SMB, Retails & Power Retailers in three different regions of Saudi Arab.

Distribution complete range of Linksys products.

Business Development and establishing Channel Partners in the KSA, to increase Channel Breadth for responsible products.

Manage and motivate team to account managers to achieve and exceed the set targets

Rolling out sales promotions and sales force incentive plans

Submitting weekly sales report to the GM based on achieved and forecast through the pipeline

Stock Planning, Ensuring Optimization of Stocks and Product Movement by checking aging in every 60 - 90 days

Offering Special Promotions on Quarterly basis to the partners and even at the end of each quarter by conducting special offers.

Communication with vendors in all areas like Promotions, Pricing, Front & Backend Rebates, Marketing Funds on each quarter, marketing activities required etc.

Prepare & Submitting PoS report weekly to the vendor (Linksys).

Submitting Business Plan to the Vendor on every quarter by negotiating in all areas which will be advantage to the distributer.

Business Development Manager For Dell & Acer: May’04 To May’06 Worked as a “Business Development Manager” For Eastern Province: I was completely responsible for “SMB & Retail Market” for developing strong relation with the Clients through Resellers Channel.

Role and Responsibilities: -

Generating new business opportunities through resellers (SMB and Retail) -Eastern Region.

Solving problems with inactive accounts and restarting business with them.

Effectively manage relationships with clients post initial sales cycle to continuously monitor satisfaction levels and to identity further opportunities within the same account.

Management and development of accounts.

Identifying target clients in various specialty areas and use multiple techniques to generate leads on an ongoing basis.

Orchestrate face-to-face meetings with target resellers and support the entire selling process.

Negotiation and closing of major deals.

Rolling out sales promotions and sales force incentive plans.

Sales forecasting and purchase forecast.

6

Leading the sales team and ensuring target achievements.

To supervise the front-line sales team and driving the team effort.

Achievement of quarterly revenue and profit targets.

Imparting Sales training to SMB and retail sales force.

Supervising product exposure and proper display.

New product sales launch plans.

Sales analysis and product pricing

Seek and acquire feedback from the market about value offered from other competitors and thereby contribute within the higher management. Advanced Programs Trading Co. (APTC)

Working as a “Marketing Manager” From July 2001 till April 2004 Deals with Customized Software Developed in ERP, CRM, and Networking Contracts & Hardware Sales.

Role and Responsibilities: -

Initiate relationship with partners & Join presentation to end-users

I also maintain relationship front ending suppliers relating by projects forecast & Market plans.

Working with Partners & Suppliers together on major projects.

Establishing strategic Marketing plan to achieve corporate for products & Services.

Develop and execute comprehensive marketing plans & programs both short and long range, to support sales & revenue objective of company.

Seek & identify opportunities for positive Corporate PR

Manage special events for the company & its subsidiaries.

Manage advertising agency relationship.

Contributed in the part of Senior Management team of the Division, and will represent the company at the highest level.

Academic Qualification:

Master of Business Administration (M.B.A) June-2000 Specialization in Sales & Marketing Management

Madras University, India.

Bachelor of Commerce (B.Com) April-1998

Faculty of Commerce

Osmania Unversity, India

PG Diploma in Marketing Management (PGDMM) Aug-2000 Pondicherry Unversity, India

Technical qualification:

Diploma in Computer Application (DCA) Mar-1998

Intel Computer Training Center, India

Software Skills:

Operating Systems : Windows XP / Vista / 2000

Microsoft Tools : Excel, Word, Power Point & Out Look ERP : Siebel 2000, Grate Plain, Focus

7

Personal Profile:

Name : Syed Najmuddin

Father’s Name : Syed Waheeduddin

Date of Birth : 08th October 1978

Marital Status : Married with Two Children's

Religion : Islam

Nationality : Indian

Languages : English, Hindi & Urdu

Iqama Status : Transferable

Driving License : Valid Saudi Driving License

Interest:

Seek Challenging Market & utilize my potential.

Maintaining in work atmosphere.

Absorbing usage of time & skill.

Watching ABN (Asia Business News), CNN Money line & Reuters screen for latest news, trading of stocks high and lows, Open & Close of major stock exchange and various companies briefing for the performances.

Reading Financial Magazines, Investment & Economics reviews.

Travelling and Reading



Contact this candidate