Management and Sales

BRENDA

GARCIA

** ****** ******, ********, ** ***13 (H) 413-***-**** ********@*****.***

PROFESSIONAL SUMMARY

Professional Results-oriented Store Manager focused on increasing profits, reducing costs,

inventory management and transforming customer service standards. Enjoys working to

support team success and dedicated to hiring top-notch sales associates and assuring that

store operations run smoothly. Organized and effective at encouraging staff cooperation and

productivity. Superb communication, interpersonal, leadership and problem solving skills.

Excel in challenging and deadline-driven environments.

REFERENCES

References per request

SKILLS

Retail Store Operations Staff training and development

P&L Management Store displays

Budgeting & Cost Controls Shipment processing

Shrink Reduction/Loss Control Consistently meets sales goals

Customer Service Excellence

Teambuilding/Training/Supervision

Inventory Management

Merchandising Strategies

Bank deposit procedures

Excellent customer service skills

Training and development

Opening and closing procedures

Customer relations

Inventory management

Goal-oriented

WORK HISTORY

JANUARY 2014-CURRENT

Store Manager Victoria's Secret Enfield Square

Development of the business and achievement of store's financial goals through being a

strong leader.

Oversee the development of clientele by leading by example in the ability to build and maintain relationships with customers, produce strong results from proactive outreach and

the development of excellent customer service driving initiatives that build a repeat as

well as new customer.

Ensuring each associate is trained through our educational materials, store meetings and

active sharing of cheers for peers in order to build a successful team strategy.

Ensure all associates complete the sales training program and model and supervise the

selling environment, providing consistent coaching on sales training process in order to ensure the highest level of customer service and sales.

Achieve financial success through improvement of measurable statistics that positively impact the stores performance.

Hiring, training and motivating a qualified sales team that effectively represents and

communicates the brand to our customers.

Provide specific development for the assistant manager and supervisor by assigning

accountabilities and training with consistent follow-up and feedback.

Perform annual performance evaluations with quarterly review of employee goals.

Ensure visual merchandising directives are implemented efficiently as per direction and

visual standards are maintained at all times.

analyze and react to business trends regarding assortment, communicating sell-through,

stock levels, opportunities to increase sales to DM.

Operational performance and supervise store opening and closing procedures including

counting register funds, completing bank deposits, opening and closing registers and

securing facility.

Conduct regular store meetings to ensure accurate and consistent communication with

employees.

Maintain payroll budget and weekly hours to ensure appropriate sales floor coverage by

reviewing store schedule and adjusting as necessary to meet the needs of the business.

Supervise operational responsibilities to ensure the timely and accurate processing of all

markdowns, transfers, damages, shipping and receiving in order to maintain the integrity

of the inventory.

Oversee loss prevention policies and procedure to be 100% compliant.

JULY 2012-JANUARY 2014

Store Manager DEB Worcester, Ma.

Demonstrates excellent personal salesmanship and leads the team through coaching to

achieve COMP or Sales through consistent operational excellence, discipline, and a

committed team whom execute flawlessly.

Focusing on being obsessive about the product we are selling by ensuring our customers

receive excellent customer service.

Supports District Manager by communicating company directives to their assigned store

utilizing the one vision, one voice, one message strategy.

Responsible for and expected to meet or exceed assigned sales plans and target metric

objectives within assigned store.

Maintain a commitment to the company's sales processes, values and business code of

ethics.

Drives sales and monitors each MOD (Manager-on-Duty) segment and ensures patterns

of poor performance are addressed.

Monitors employee/customer interactions and provides constructive feedback on ways

employees can improve service and increase sales.

Responsible for driving customer traffic by participating in approved local events and/or

marketing opportunities.

Ensures consistent execution of company's marketing and visual presentation.

Proactively identifies various market opportunities and makes recommendations to

district manager for localized product and visual and marketing strategies.

Ensure store's visual standards are met at all times by ensuring the proper mix and

proper depth in key SKU's and by identifying store's needs by using and analyzing

vendor sales reports and/or altering sales floor layouts (displays) and making

recommendations to District Manager.

Ability to create excitement and show passion for the product by communicating relevant

information about fashion and product knowledge to customers.

Demonstrates the ability to develop a culture of recognition, accountability, discipline and

urgency.

Train staff on how to drive sales to fullest potential through continued development on

product knowledge, customer service standards and visual presentation.

Partners with Human Resources to hire, develop and retain top talent, as well as,

address employee relations issues.

Ability to build and maintain an effective succession plan for store.

Ensures adequate staffing at all times, by appropriately scheduling staff based on

business trend and making any necessary seasonal adjustments, within wage

goal/budget.

Maintains proper headcount for volume of store.

Sets specific performance standards and ensures associates contribute to the company

objectives.

Mentors and develops key performers to be ready for career progression.

Supervises employees by enforcing policies/procedures by documenting disciplinary

actions, performance evaluations, and reporting incidents to Human Resources and

Senior Management regarding any violations of company policies/procedures and

preparing related documentation.

Ensures all HR paperwork and training are current and kept in folders for associates per

retention guidelines.

Ability to complete new hire and other human resources paperwork timely and

accurately.

Responsible for managing the overall expense management and profitability of the

assigned location including but not limited to Payroll, Expenses, and Supplies.

Demonstrates the ability to follows The Promise and ensure all company customer

service standards are consistently executed.

Maintains proper inventory controls, facilitate inventory transaction and bulk counts.

Manages bank deposits; responsible for delivering to the bank, with or without armored

car service, every day at a specified location.

Ability to complete store audits to ensure compliance with loss prevention policies and

programs.

Ensures inventory is checked in, stocked correctly on shelves and displayed within 24

hours of receipt per operational standards.

Ensures store is well maintained including but not limited to; dusting, mopping, windows

and stockroom per company guidelines on housekeeping.

Effectively implement the area of responsibility (AOR) program to improve ownership,

development, execution and accountability of the management team.

Completes the daily planner and ensures chat-ins and chat-outs during every shift.

Being a role model by presenting a professional image in appearance, words and action.

Demonstrates excellent personal salesmanship and teach employees.

MAY 2009-JULY 2012

Assistant Store Manager GUESS Holyoke, Ma.

I assisted the Store Manager in all aspects of daily shift management, including customer

relations, inventory control, procedural tasks; paperwork as well as visual

merchandising.

Maintained both individual and shift sales.

Provided daily shift floor coverage.

Trained Sales Associates and supervised POS.

Provided security & loss prevention in store.

Oversaw contest management (Tracking Results & Coaching Performance).

Organized shipments, transfers & merchandise.

Performed maintenance of store.

Opens and closed store.

Was held accountable for store sales and metrics.

Responsible for accountability of stock and and merchandise flow.

Maintained company standards regarding personal and store sales/performance metrics.

Additional duties and projects as required.

SEPTEMBER 2005-MAY 2009

Assistant Store Manager Fredrick's of Hollywood Holyoke, Ma.

Supervised and coached store associates to develop and build a strong team of

successful, motivated workers to achieve store productivity goals.

Helped the Store Manager to analyze week to date, period to date, and year to date

sales, and develop action plans to drive top line sales.

Other responsibilities included; managing payroll budgets to ensure store's contribution

is on target, ensuring the individual and collective skills of the team are utilized

effectively, and both the staff and customer experience is positive.

Assisted Store Manager in recruiting and hiring appropriately to ensure store is fully

staffed at all times.

Effectively trained Sales Associates and supervised POS.

Provided security & loss prevention in store.

Oversaw contest management (Tracking Results & Coaching Performance).

Organized shipments, transfers & merchandise.

Performs maintenance.

Open and closed store and cash registers and created staff assignments.

SEPTEMBER 2000-FEBRUARY 2009

Med-core/Subcontractor Medical Transcriptionist/Medical Language Specialist Exert Care,

West Springfield, Ma

Transcribe audio files into accurate electronic medical reports, correspondence and

administrative materials.

Detailed editing of text for grammar and clarity errors.

Producer of documents including discharge summaries, physical examination reports,

medical history reports, operative reports, autopsy reports, and consultation reports.

EDUCATION

Bachelor Degree: Business and Liberal Studies

Westfield State University, Westfield, Mass

Pursuing Masters degree in Psychology: Psychology

Westfield State University

ACCOMPLISHMENTS

Increased sales by 6% by coaching department managers on new merchandising

standards.

Exceeded monthly store sales goals over 6 months in a row.

Exceeded team sales goals on a consistent basis.

Received the "Employee of the Month" award for top sales several times

Created strategies to develop and expand existing customer sales, which resulted in a

increase in monthly sales.

Managed and led a team of over 15 Retail Sales Associates.

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