Marketing Manager Brand Representative

Alexandra K. Adams

**** ***** ****** #*** ******** Park, Florida 33782 I 440-***-**** I ***********@*****.***

Career Objective:

I am a highly motivated, passionate, and resourceful individual seeking a position that will allow me to utilize my sales, management, communications, and marketing skills to increase profitability, brand awareness, and customer experience with a rewarding and forward-thinking corporation.

Education:

Cleveland State University, Cleveland, Ohio 44115 Degree, May 2018

Honors 3.8 GPA, Bachelor of Arts in Promotional Communications

Experience:

Inspira/Enthuse Marketing– St. Petersburg, Florida October 2019 - Present

On-Premise Advisor Diageo Brands

Serve as a liaison between Diageo and account partners by maintaining positive collaborative relationships with client, distributor, and other stakeholders to execute business needs in market.

Responsible for creating and implementing new cocktail menus, drink features, brand activations, consumer educations, staff trainings, and cocktail creation labs.

Sell in new and limited time offer products to accounts while ensuring monthly sales goals are exceeded, as well as quarterly volume goals.

Penn National Gaming - Las Vegas, Nevada February 2019 – September 2019

Direct Marketing Manager

Responsible for assisting all Penn Properties in 18 states in the execution of marketing campaigns for casino services, including the VIP Players Club, and food and beverage.

Actively manage the relationship between the properties, corporate staff, and mail house by posting data and setting up marketing offers in the gaming system using campaign management tools.

Track and review customer direct marketing programs to determine the number of invitations, response rate, attendance rate, player activity, and casino revenue gains.

Tito’s Handmade Vodka – Cleveland, Ohio April 2018 - December 2018

Ohio Event & Sales Coordinator

Responsible for hiring, training, motivating, planning, and deploying Tito’s Brand Ambassador Teams at private, public, and charity events throughout the state of Ohio.

Accountable for monitoring and executing Tito’s brand events working in partnership with Owners, Operators, Clients, Directors, and Agencies. Including all vendor negotiations, distributor engagements, and handling must-win account relationships.

Responsible for inputting, tracking, managing, and communicating results and budget items utilizing Salesforce tracking software application, including tracking progress against sales goals.

DBC America LLC – Cleveland, Ohio. December 2015 – April 2018

Tito’s Handmade Vodka Ohio Team Manager

Coordinated logistics with venues to actively promote Tito’s Handmade Vodka for diverse corporations at private and public affairs.

Managed brand ambassador teams, provided team leadership, training, and scheduling.

Served as a Brand Representative responding directly to customer inquiries to increase customer’s product knowledge, product satisfaction levels, and achieve sales goals.

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