Digital Marketing Product Manager

David Passaretti

*****.**********@*****.***, +336********, +1-864-***-****, linkedin.com/in/passaretti

Immigration Status: Canada permanent resident

Product Management, digital transformation, e-commerce

For the last 20 years, I have invested my time in e-commerce, digital product management and digital transformation. Through sound and profitable digital strategy, I managed to develop e-commerce sales and digital services adoption. But at the same time, made sure, proper digital platforms and ways of working were put in place. I maximized return on investment on the long and short term.

Main skills

- e-commerce, content management

- Digital product management

- Digital Marketing (content, SEO, SEM, PPC)

- Analytics and data strategy

- Customer experience, UX/UI

- Digital transformation, Agile, Scrum

- Adobe, Drupal, Oracle, Sprinklr, Khoros, Magento, Elastic search, Firebase, SAP, Google Analytics (UA3/GA4)

Achievements

Substantial sales increase

- 10 folds increase within Orange France

- 3 folds increase within Voo Belgium

Delivery of dozens of digital platforms

- E-commerce and self-care platforms for Orange France

- Multiple loyalty or self service mobile applications for Metro (Canada), Voo or Orange.

- Creation of e-commerce channel within several Orange EMEA affiliates

Transformation of several organisations

- Creation and scale up of product management organisation within Orange, Videotron.

- Introduction of Agile and continuous integration within Orange France and EMEA

Professional experiences

Voo (Belgium) 2020-Now

Head of e-commerce and product management

Voo is one of telecommunication leader in Belgium

- Product management of e-com, self-care and digital care platform (strategy, budget, roadmap, requirement, UX/UI, KPI analysis, data strategy), for the web and mobile applications.

- Traffic acquisition and conversion rate optimization.

- Management of external and internal providers (Vendors, IT, consulting firm, agency)

- Definition and execution of the digital strategy in collaboration with the executive committee.

Metro (Canada) 2019

Digital Strategy Director (interim)

Metro is the leading grocery retailer in Quebec and Ontario.

- Management of the digital platforms (traffic, UX/UI, roadmap, budget).

- Management of digital assets convergence between Jean Coutu and Brunet (pharmaceutical branches).

- Definition and launch of loyalty mobile applications across Metro different brands.

Videotron (Canada) 2017 - 2018

Senior Director, digital channels and omnichannel strategy (BtoC & BtoB)

Videotron is the leading telecommunication operator in Quebec.

- Management of all digital assets (web and app): traffic, UX/UI, product roadmap ownership, continuous improvement and functional evolutions of all the platforms, content marketing, and social media.

- Definition and implementation of the digital strategy in collaboration with the executive committee.

- Management of external providers (agencies, technical providers) and collaboration with IT.

- Management of 2 directors and their respective teams.

Orange EMEA 2013 – 2016

Head of e-commerce and digital transformation, EMEA

Orange is a telecommunication leader with over 250 Millions customer worldwide.

- Inception and execution of digital transformation programmes within Orange Affiliate in collaboration with local executive committee (digital channel strategy, organisation, product roadmap, agile).

-Definition and implementation of digital group enablers (Product management, UX/UI, Agile project management) with full ownership of the roadmap (budget, priority etc).

-Management of product and programme manager, external and internal technical partners (in/off shore).

Orange France 2005 – 2012

Head of e-commerce / self service (BtoC and BtoB)

Orange France is the leading telecommunication operator on the French market with 28M customers

-Management of the e-commerce, self-service and personalisation platforms: full stack responsibility from product management, roadmap, UX/UI to technical development.

-Definition and execution digital marketing strategy (SEO, Paid, Content)

- Management of in-house and third parties development teams (Agile/Scrum)

- Management of a large team of product owners, digital marketing experts and developers.

Orange Denmark A / S 1999 – 2004

Senior Product Manager e-commerce and mobile payment

-Definition and launch of a mobile payment solution, customer and partner acquisition

-Creation of Orange digital Channels in Denmark (e-commerce and self-care)

-P&L responsibilities on the mobile payment and e-commerce platform, growth strategy.

Education

MBA International Management and strategy

1998, Linnaeus University, Sweden

Master Of Science in industrial Engineering

1996, University of Manchester, United Kingdom

Bachelor of science in computer sciences

1995, ESTE, ESIEE, France

Languages:

French: Native Speaker

English : Fluent (written, spoken)

Professional Certification

Agile PM, 2021, APMG International

Google Analytics for Power User, 2021, Google

Marketing Analytics: Competitive Analytics & market segmentation, University of California, Berkeley

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