Commercial Director

JIMMY BUGEL

Legally authorized to work in the United States

**** ****** ****, *** **** - Long Island City - NY 11109

+1-646-***-**** ● *****.*****@*****.***

CAREER SUMMARY

Expertise in developing business through sales & marketing. 17-year experience in FMCG and hospitality industry. Driven by new challenges, business development & management.

SKILLS

Designing efficient commercial strategies

Negotiating profitable sales terms

Improving profitability through P&L management

Team leader / team player

Organizational skills

Can-do attitude

EDUCATION

1999-2004 :MASTER of Science in Management - ICN Graduate Business School (France)

2002-2004 : MASTER of Science in International Management - Universidad La Salle (Mexico)

1997-1999 : Preparation for the competitive entrance examinations to French Business Schools (France)

1997 : HIGH SCHOOL DIPLOMA, Economics and Social Sciences (France)

LANGUAGES & IT

FRENCH: Native Speaker

ENGLISH: Fluent

SPANISH: Fluent

Proficient with Microsoft Office & Information Systems (BO, Powerplay, Amadeus...)

EMPLOYMENT HISTORY

2019-2020 : COMMERCIAL DIRECTOR @ GAROFALO France

Group Ebro Foods - Italian Premium Pasta Brand - Food industry / FMCG

- Increased net sales by +70% to 9M$ in 2020 resulting from an efficient commercial strategy

- Negotiated profitable business plans with retailers by using a 'category management' approach

- Coordinated sales plans with Marketing, Finance, Forecast, Supply chain, Salesforce

2017-2018 : SALES DIRECTOR @ LE FROID New-Caledonia

Leading beverage company, Coca-Cola bottler, a brewer and importer - Food industry / FMCG

- Increased net sales by +3% to 49M$ in 2018 through the implementation of a new commercial policy

- Successfully managed 10 sales rep within several distribution channels / Change Management

2015-2017 : DIRECTOR OF SALES & MARKETING @ CHATEAU ROYAL New-Caledonia 4-star Beach Resort & Spa; Hospitality industry

- Increased net sales by +6% on average per year, to 10M$ through a 'revenue management' approach

- Implemented processes and KPIs to manage the performance of the sales team (4 people)

- Promoted the resort thanks to an efficient online communication strategy: new website, SEO, SEA

2010-2014 : KEY ACCOUNT DIRECTOR @ DIM PARIS France

Group DBApparel, then Hanesbrands - French leading underwear company - Textile industry / FMCG

- Increased portfolio sales by +2% on average per year to 50M$ in 2014

- Negotiated profitable business plans with retailers and monitored the portfolio P&L

- Developed sales through new distribution channels and launch of a new socks' range MARKETING PRODUCT MANAGER @ DIM PARIS France, 2004-2010

- Built the marketing strategy, based on product performance and profitability analysis

- Identified business opportunities through market research & market trends

- Monitored multimedia campaigns: TV, digital, press ads, trade marketing

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