Marketing Specialist

Jyothsna

Phone: +1-478-***-****

Email: ********@*****.***

Objective:

Ability to work Proactively and effectively as per business needs. Demonstration of the ability to engage with new Salesforce marketing cloud and the exact target to create automated responsive multi-channel campaigns. Motivated to Contribute my existing skills to achieve an effective technical solution to the organization.

Technical Skills:

ExactTarget(Marketing Cloud)

Email Studio, Web Studio, Journey Builder, Automation Studio, Mobile Studio, REST API, Social Studio, Audience Builder, Content and Contact Builder.

UI Development

Visual Forces Pages, Aura and Lightning Web Components

Adobe Systems

Photoshop, Dreamweaver

Web Development Tool

Dreamweaver

Languages

APEX, JavaScript, SQL, SOQL, Excel, AMP Script

Database

MySQL, SQL Server

Web

HTML, JavaScript, CSS, JQuery, XML, HTML5

Testing Tools

A/B Testing, Inbox tools, Litmus.

Email Marketing Tools

Exact Target, Pardot, Hubspot, Bridge, FishBowl.

Educational Qualification:

Bachelor of Computers Kakatiya University – Warangal, India

Masters of Computer Application Osmania University – Hyderabad, India

Certifications:

Salesforce Marketing Cloud Email Specialist

Professional Summary:

Synchrony Financial Apr 2020 - Present

Role: Salesforce Marketing Cloud Developer

Responsibilities:

Worked on implementing Automation Studio to streamline business processes using Data Extract, File Transfer, Filter, Fire Event, Import File, Salesforce Email Send, Email Send, and SQL Query.

Worked on developing business test cases to achieve exact target integration.

Working experience in creating real time marketing automation process and campaign management.

Working experience on setting up SAP (Sender Authentication Package) to configure RMM (Reply Mail Management), Sender Profiles, and Delivery Profiles.

Working knowledge on using Publication List and Suppression List.

Designed and Built company’s Subscriber Management Page to provide multiple options for the Users to Subscribe/Unsubscribe from different communication channels.

Worked on Creating Lists and Data Extension based on client needs and implemented data retention policies to purge unwanted data on timely basis.

Worked on getting data into Data Extensions using different channels like File Import Activity (Automation Studio) from FTP, Import options withing Data Extension, API Events, and SQL Joins.

Worked on building new and troubleshooting existing Journeys within Marketing Cloud using entry points like Data Extension, API Event, Salesforce Data, and Cloud Pages.

Experience in using Marketing Cloud Postman Collection to test various REST and SOAP API Calls.

Worked on designing and building Cloud Pages based on client requirements using AMPScript.

Created multiple dynamic Email Templates using AMPScript to implement personalization strings for sending dynamic content.

Implemented Automation for generating MobilePush Reporting like PushAddress, PushTag Data Views and MobilePushDetailExtract Reports and place them into Secured FTP or Amazon S3 Bucket.

Triggered customer email’s using journeys based on real-time events and created branded journeys across email, mobile, and advertising in Marketing Cloud.

Familiarity with SQL language for writing queries for extracting data from Data Extensions.

Familiar with marketing cloud connect, data extensions, query writing and AMP script.

Worked on developing personalized and dynamic content management systems with AMPScript.

Familiar with content builder in creating emails using HTML and CSS3.

Implemented various A/B testing strategies to achieve the final campaign.

Experience in developing HTML code that integrates on different versions of outlook and browsers.

Implemented marking cloud /exact target in the large-scale enterprise level including multiple business units as well as troubleshooting and user support.

Executed marketing campaigns in email studio, automation studio and journey builder

Prepared HTML files, including the insertion of links, images, tracking, and setup within the various platforms and developed A/B tests for subject lines, templates, images, CTAs, and email journeys.

Environment: Marketing Cloud Integration, Journey Builder, Audience Builder, Email Campaign, HTML, Java Script, CSS, Triggers, Web Services, Reports, Email Services, Security Controls, Exact Target/Marketing Cloud, Soap API, Rest APIs, SDK, Marketing.

Barkley Dec 2018- Mar 2020

Role: Email Marketing Specialist/Salesforce Marketing cloud Developer

Responsibilities:

Creating email templates using HTML with response design.

Worked on developing email templates using AMP script.

Familiar with document marketing automation process, programming and procedures.

Hands on A/B testing to constantly optimize the campaign results and improve customer response rates and strive to get client conversions.

Worked on developing client strategy, testing and optimizing nurture plans to support client marketing initiative.

Analyzed marketing data to develop insights, measure ROI and make recommendations on areas for optimization.

Designing and creating HTML email templates with responsive design.

Developed email marketing campaigns and cloud pages using AMP script.

Experienced with various levels of campaign using journey builder.

Utilized AMP script to create efficiencies for email marketing campaigns and Cloud Pages.

Worked on implementing marketing cloud from scratch in wide organizations.

Worked in multiple client management environments and with associated internal teams.

Worked on integrating company sales cloud with marketing cloud.

Experiences in tracking of number email clicks and open rate.

Worked on automated data import process and file transfer upload from marketing cloud FTP.

Represented various sales and Marketing interest’s strategies participating in meeting with Salesforce stakeholder meetings

Achieved continuous flow using target sends.

Used AMP scripting to use data from Data Extensions and involved in different email campaigns.

Environment: Exact Target/Marketing Cloud, Soap API, RestAPIs, SDK, Marketing Cloud Admin, Marketing Cloud Integration, Journey Builder, Audience Builder, Email Campaign, HTML, Java Script, Css, Triggers, Web Services, Reports, Email Services, Security Controls, Sandbox data loading, Visual Studios 2008,2010 Plug-in, Sql Server 2008 R2, Version One, Basecamp, Agile Methodology.

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