Production Assistant Social Media

Emma (Yingxiao) Ji

New York, NY Tel: +1-949-***-**** Email: ******@***.***

EDUCATION

New York University, New York City, NY

Master of Integrated Marketing September 2022— May 2023 University of California – Irvine, Irvine, CA. August 2018 — June 2021 Bachelor of Arts in Business Economics

WORK EXPERIENCE

China Daily, Beijing, China November 2020 – January 2021 New media department intern

• Managed multiple social media accounts and created contents based on data and trends, made 5 Tik Tok videos with over 10 million views while receiving more than 1 million likes in 3 months, published articles on WeChat and achieved over 100000+ impressions on a single article

• Developed and implemented strategic plan and process for campaigns and formed 5 new corporate client relationships

• Researched the demographic of China daily’s followers by using Google analytics and designed online English courses based on clients’ needs and goals

Hunan Television, Hunan, China September 2020 – October 2020 Program Production Assistant

• Facilitated the production crew by coordinating pre-shoot preparation and managing the on-site schedule

• Managed 3 reality show production and served as writer and content creator for major national festivals live production

• Assisted the Executive Producer with over $1M budget Social Media Marketing Campaigns while engaging with over 15 million users across social media platforms on a daily basis BlueFocus, International June 2020 – July 2020

Marketing Assistant

• Analyzed impact data extracted from third-party search-engine platforms to conduct market research and wrote analysis reports

• Provided 6 marketing strategy recommendations to the brand tailored to different demographics and preferences based on consumer profiles

• Conducted 1 month user interviews to craft actional customer personas, contributing to 30% increase in social media advertising ROI for the marketing department

UCI Chinese Students and Scholars Association (CSSA), Irvine, CA December 2019 – May 2020 Public Relation Specialist

• Managed CSSA’s social media portals, Authored 200+ commentaries on breaking news and culture & entertainment news

• Organized 10+activities and effectively engaged audience on campus while doubled the number of followers within 6 months PROJECTS

New York University, New York City, NY September 2021–January 2022

• Built a professional report on the Blue Bottle coffee marketing plan

• Provided 20 pages of marketing recommendations to the brand based on market research, situation analysis, segmentation, strategic challenge, and financial analysis

New York University, New York City, NY January 2022–May 2022

• Conducted an e-commerce business plan and launched a start-up pet services website

• Led 5 group members to design innovative products and services and use HubSpot to build and engage consumer community Skills Languages: Mandarin Chinese (Native), English (Fluent) Technical Skills: Microsoft Office, final cut pro x, excel, PowerPoint Professional certificates: HubSpot Marketing software certification, Google Analytics certification

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