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Agri Business Management with 15 years exp

Guntur, Andhra Pradesh, India
April 24, 2022

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**+ years of experience in Agri Input & output seeds commodity value chain business expert i.e., Sales & Marketing, trading, Cost Estimation, Analytical Skill, Project risk Management, Competitor Analysis, Strategic Planning and Leadership, Digital marketing.

To achieve successful sales by persuasively influencing retail& corporate customers / distributors to adopt products, ideas and improved processes in order to build long-term business, for both the customers / distributors and the Company

Deftly analyzing the results of experiments; supervising technical and research staff; advising farmers on advance techniques, methods and proper utilization of inputs.

Possesses understanding of how people interact with their surroundings and communication skills for discussing plans / designs with channel Partners and other staff.

Work Experience

Dec 2020-Present: Shriram Bioseed genetics (A Division of DCM Shriram Ltd) as Regional Business Manager –Vegetables seeds Sales & Marketing –AP&TS.

Vegetable Seeds Sales Marketing AP&TS.

Making business plans for the region and for team members, Sales, Collection.

Co-coordinating with R&D, PD, Breeders, farmers, dealers and the sales force

Establishing strategic alliances/ tie-ups with channel partners

Recruiting, selecting and training the sales team.


From 250 lakhs to 450 lakhs within year of time.

Oct’19 – Nov 2020: Techno serve, Visakhapatnam as Agri trade Manager –Marketing

Ensuring farmers’ Market Integration through Institutional Strengthening of FPOs in Andhra Pradesh through value-chain development of high-value crops like Cashew, Coconut, Cocoa, Turmeric, Black pepper, Pineapple & Input supply etc.

Build and maintain commercially viable partnerships with between producers, exporters,

processors and buyers

Develop and maintain business relationships with organized retail, institutional buyers, traders

and farmer groups to create sustainable marketing.

Facilitate long term contractual relationships between FPOs, input service providers and end market buyers

Provide implementation level support to the FPO on all marketing related activities such as setting up of aggregation systems, quality control, farmer training, processing etc.

Manage relationships with multiple stake holders including buyers, processing units, APMCs, agriculture department, NCDEX etc.

Help the FPCs with on-ground problem solving, including negotiating with vendors and service providers, liaison with the local government department etc.

Support the Project Team, where required, on other thematic areas within the program in all reporting and compliance matters.

Jan’19 – Sep’19: Indo American Seeds Pvt., Ltd., Hyderabad as Branch Manager –Vegetables (S&M-)

Key Result Areas:

Branch Manager for Telangana &Andhra Pradesh and Odisha states Vegetable Sales Marketing.

Making business plans for the region and for team members, Sales, Collection.

Co-coordinating with R&D, PD, Breeders, farmers, dealers and the sales force

Establishing strategic alliances/ tie-ups with channel partners

Recruiting, selecting and training the sales team.


Vegetable seeds sale turnover achieved 12 Crores.

Oct’ 13 – Jan’19: ACSEN (Rasi) Hyveg Pvt., Ltd., Area Business Manager (S&M) Vijayawada, A.P & Warangal –TS.

Key Result Areas:

Responsible for realizing sale targets in assigned territory Vegetable seeds.

Enhancing distribution and support network.

Enforcing marketing intelligence activities and Keeping the track of our competitors

Meeting with distributors and dealers for increasing the sales volume.

Taking the order from the distributors and dealers for seeds and looking the Scm & Logistics, Warehousing activates

Collection of the dues from the distributors for the quantity sold.

Promoting the new varieties through farmer’s field visits, field days and farmers meeting.

Resolving the problems with the distributors, dealers and farmers, if any


Okra sold 5 tons & Hot Pepper 1000 kgs &Tomato 200 kgs

Vegetable sale turnover achieved 5 Crores.

June’ 08 – Sep’ 13: National Bulk Handling Corporation P Ltd. (MCX Group), Area Manager-Business Development and Operation Rajahmundry, A.P & Warangal, T.S

Key Result Areas:

Sales & Marketing of commodities related products on commodity exchange i.e., Physical deliveries, Risk Management, Membership development.

Effective monitor of physical deliveries on electronic exchange

Effective collateral Management applying as per the Company guideline

Escalation and effective management methods in Handling of agro commodities

Direction and development of the team and Support New Business Initiatives

Procurement of agro commodities i.e. planning, price negotiation with trade and farmer Paddy, maize, chilies.

Handling of bulk argil commodities i.e. Supply chain operations (WH management systems)

Good relation maintained with Institutes (Banks) clients for effective collateral Management Method.

Collateral management:

Ensuring complete compliance with SOPs as laid down by the organization & relative regulatory bodies.

Making sure for an error free performance of entire operations team in Zone.

Interacting with transporters for developing potential logistic hubs/parks in territory

Inspection is playing a key role in making fortnightly visits to identified critical locations & thoroughly examines all records & stocks.


Maintained 20000 MT and 100 Cr worth of warehouse receipt finance

Procured on average 2500 MT/month of agro commodities such as Paddy, Cotton, Maize, Chilies, Jute and Tamarind

August’ 06 – May’ 08: Aditya Birla Retail Limited, Sr. Executive- Fruits Vegetables -Vizag, A.P

Key Result Areas:

Procurement of fruits and vegetables directly from farmers (farm gate procurement)

Monitored quality measures & supply chain and weekly suppliers’ review

Adopted competitive pricing while maintaining good margins and increased sales

Responsible for planning, administration and designing of business strategies to achieve the targets.

Daily monitoring of shrinkage, dump, profitability


Procured 100 MT/MT Fruits & Vegetables

Net Profit of 10% in F&V


M.Sc. (Ag-Horticulture), 2006

A.A.I.D.U, Allahabad, UP

B.Sc. (Agriculture), 2004

Dr. BR Ambedkar University, Agra

PG Diploma in Supply Chain Management, 2013 year


IT Skills

Well versed with Windows 8, MS Office (Word, Excel and PowerPoint) and Internet Applications

Personal Details

Date of Birth: 01-07-1982

Nationality: Indian

Languages Known: Telugu, English, and Hindi

Address: Konakonamitla; Prakasam Dt, Andhra Pradesh – 523245.

Battula Srinu

A Techno Commercial Agri Commodities Supply Chain Management Expert

Contact:+91-901******* ~ E-Mail:;

“An enthusiastic & high energy driven professional seeking assignments in Agriculture, Seeds with a reputed organization”

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