Barry Bloomfield

** ******* *****, *** ***

Nottingham, MD 21236 516-***-****

Vice President of Sales / Regional Sales Director

Strategic Market Planning / New Business Development / Profit Optimization

Process Improvement / High Growth and Established Organizations / Diverse Products and Services

Seasoned, ambitious medical device sales executive with 25+-year record of achievement stewarding accounts to ensure loyalty, satisfaction and increase year-over-year revenue generation in ever-changing, dynamic environments. Intuitive leader with acute business acumen and expertise in channel development and market penetration; excel at aligning core business, revenue, and growth goals to enhance ROI. Solid history of success in negotiating, key account development, uncovering new sales opportunities and product development. Skilled mentor and trainer able to develop staff and provide expert guidance to clients and patients. Proficient at providing patients with critical information addressing concerns and relieving anxiety. Expertise in clinical research methods and processes. Motivated self-starter with expertise in troubleshooting, offering solutions and maintaining client satisfaction. Successful business development abilities resulting in diverse client base with sales of paradigm-shifting and established medical devices. Cultivated customer relationships, assessing needs and negotiating new contracts while providing exceptional customer service.

Areas of Expertise:

Territory Management & Expansion

Account Development & Growth

Consultative & Solution Selling

Strategic Planning and Implementation

Exceeding Revenue Goals

Client Retention

Contract Development / Negotiations

Prospect Identification

Professional Experience

BLB User Services LLC – Nottingham, MD

Chief Executive Officer (5/2017 to Present)

Provide leadership with full accountability for full-service consulting organization to include sales, contract negotiations, budgeting, marketing, human resources and public relations.

Deliver subject matter expert advice to clients regarding various marketing, sales and medical product equipment to include project implementation, configuration and project management. Orchestrate all bottom-line factors, including company vision, long-range strategic planning, major pricing decisions and perform monthly financial evaluation of company results. Accurately evaluate and make recommendations to clients regarding product branding, sales techniques and marketing campaigns.

EM1 Labs – Fort Lauderdale, Florida

Sales Representative, Independent (6/2016 to 4/2017)

Successfully oversaw regional sales of clinical toxicology services providing 24 hour turn time to clients.

Spearheaded vision, strategy, and execution of regional sales operations. Developed and implemented marketing plans, established marketing and sales objectives, and prepared sales forecasts. Demonstrated IT portal to customers focusing on ease of use, convenience, efficiency and compliance. Maintained positive business relationships with current accounts while proactively identifying future sales opportunities.

Selected Contributions:

Successfully promoted brand and products through trade shows and demonstrations for clients.

IDgenetix – San Diego, California

Sales Representative, Independent (10/2015 to 6/2016)

Championed sales of individualized genetic testing services allowing for treatment guidance related to the most highly prescribed drug classes used in cardiology.

Identified new client opportunities and fortifying sold business relationships. Tirelessly researched and penetrated accounts to generate increased revenue for company. Promptly and effectively resolved escalated customer service concerns while maintaining customer satisfaction.

Selected Contributions:

Proactively researched, uncovered and established sales expansion opportunities contributing to amplified sales profits within assigned territory.

St. Jude Medical – Sylmar, California

Senior Sales Executive /Clinical Engineer (4/1999 to 10/2015) - St Francis Hospital

Drove sales of medical products while cultivating strong business relationships promoting customer loyalty, sales referrals and repeat business at the highest user volume implanting center in the United States.

Spearheaded sales of implantable cardioverter defibrillators (ICDs) and pacemakers at St. Francis Hospital. Accurately evaluated and made recommendations to clients regarding products. Established competitive and profitable pricing strategies. Provided subject matter expert technical guidance regarding equipment to end-users. Addressed and resolved diverse client needs to ensure retention and satisfaction. Fostered strong and productive relationships with cardiothoracic surgeons and electrophysiologists. Mentored and trained team members resulting in the development of product knowledge, technical acumen and sales abilities positively impacting the organization’s profits.

Selected Contributions:

Consistently exceeded sales quotas set by leadership by properly managing accounts and developing positive customer relationship resulting in referrals and repeat business.

Ranked #1 in company sales for three consecutive years as a result of securing 79% of pacemaker and ICDs.

Established reputation for the ability to successfully seek out new business development and sales opportunities while maintaining loyal client base.

ADDITIONAL EXPERIENCE

Clinical Sales Engineer / Co-Manager (5/1997 – 4/1999) Bio-Breakthru, Inc., New York, New York - St Francis Hospital

Field Clinical Engineer (4/1994 – 4/1997) Ventritex, Sunnyvale, California - St Francis Hospital

Education and Credentials

Bachelor of Science in Business Adelphi University – Garden City, NY

Testamur NASP Exam AP/EP – International Board of Heart Rhythm Examiners (IBHRE)

Professional Associations

North American Society of Pacing and Electrophysiology, NASPE

Heart Failure Society of America

American Heart Association / National Society of Cardiovascular and Pulmonary Technology

National Society for Cardiovascular and Pulmonary Technology

My LinkedIn Statement:

Over the last three decades, I have been privileged to work and collaborate with some of the top Cardiologists and Cardiothoracic Surgeons. Spending time teaching patients, hoping to relieve some of their anxiety. Participating in Clinical Research and helping bring new technologies to market. Managing business at the number one implanting center in the United States. Mentoring, developing, and coaching younger less experienced Sales Reps. Maintaining productive relationships with the major referring groups. I Look forward to my next 20 years. Building new professional relationships and a new career that is changeling and rewarding with the support that will allow me to excel

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