Executive Assistant Production

**RELOCATING TO FLORIDA Jennifer Crosthwaite

734-***-**** ********@*****.***

Sales and Marketing professional with 15+ years experience in driving qualified leads that deliver success. Seasoned marketing event planner.

SKILLS

Helping companies achieve revenue goals by delivering strong leads. Provide change based on actionable analytics.

Event Marketing: Organized multiple marketing events aimed to drive business toward definitive KPI’s.

Events included: Arthritis Walk, Ice Sculpture show, multiple Corporate Banquets,

Veterans event, First Responders luncheons and more.

Advertising: Designed and implemented advertising strategy that included print media, digital advertising, and

radio commercials.

Analyzed data from advertising efforts to enhance market penetration to the appropriate demographics.

Designed multiple advertising campaigns throughout the year to target multiple patient populations.

Community

Development: Worked with local community leaders to build and maintain a presence in the community.

Communication: Designed and implemented educational programs for internal and external professionals.

Created and scheduled continuing education for business for business development.

Designed educational collateral for monthly and quarterly outreach.

Presented to hospitals, physicians and other professionals multiple times per month.

Budget Development: Managed annual budget for a large skilled nursing home and rehab.

EXPERIENCE

Silverado Memory Care

Community Ambassador 2022-Present

Primary Responsibilities:

-Community sales and marketing/Business Development

-Territory Management/Relationship Management/Account Management

-Strategic Alliance Development

-Daily CRM usage

-Tours of Community/Closing the Sale

-Competitive Analysis

Elara Caring Home Care 2018-2022

Account Executive

-Given an unestablished territory to market Elara’s Home Care Services.

*Tripled Market referrals and Admits

Primary Responsibilities:

-Drive qualified leads. Succeed in hitting target goals through effective KPI management.

-Maintain B2B relationships

-Daily RSL usage

-Developing route plan conducive to effective time management

-Competitive Analysis and Market trends

Life Care Centers of America 2004 – 2018

Director of Marketing

-Began as an admissions team member and was quickly promoted to external sales and marketing; served as director of business development.

Primary Responsibilities:

- Foster Growth of a skilled nursing facility with 500 dually certified beds.

-Driving force behind lead generation and revenue increase.

-Daily CRM usage.

-Banquet Planning.

-Advertising and collateral.

-Secured Magazine covers and inside stories bi-monthly.

-Competitive Analysis and market trends.

-Developing/maintaining relationships with Physicians, key professionals, and the community.

Maple Heights Community 2003 – 2004

Director of Marketing

Primary Responsibilities:

- Marketing to physician offices, hospital systems, assisted living facilities, rehabilitation facilities, senior services.

- Relationship building and maintenance.

- Physician lunches, education and event planning for the community.

- Maintaining logs and updating reports daily.

- Increased census monthly.

ADDITIONAL EXPERIENCE

Theramatrix -Physical Therapy – MI 2002 -2003

Account Executive

KMART Advertising Company, Troy, MI

Account Executive Assistant – KMART circular advertising 2001-2002

MARS Advertising

Account Executive – Nestle and Stouffers Account 1999-2000

Triangle Publications

Production Assistant 1998-1999

EDUCATION

Michigan State University

Bachelor of Arts – Advertising 1998

Fundraising Chair of the Advertising Association

AWARDS/LEADERSHIP

Established Veterans Event (2018) – Secured sponsors, donations of food, beverage, DJ, tents, raffles, chili cook off component, kids activities, free massages, etc. Very successful. 200 + attendees.

Established the “Downriver Arthritis Walk” – now in its 9th yr. The initial undertaking required me to secure sponsors, walk teams, a Medical Chair, a Community Chair, donations of food, beverage, tents, DJ, kids activities, raffles etc.The Walk has grown to over 300+ attendees and in 2017 raised over $16,000

Established the first Downriver Ice Show (2017).

Received the HCAM Linda S. Mlynark Excellence in Long-Term Care Public Relations Award (2015).

President of Dorm at Michigan State University (1996-1998)

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