Marketing Manager Officer
Resume:
KUDZAI BALOYI
P R O F E S S I O N A L S U M M A R Y
An accomplished, disciplined, and innovative marketer with rich experience in Agile Marketing Communications, Brand Strategy, and Team Leadership C A R E E R H I G H L I G H T S
Surpassed US$6 million revenue target for 2018, and US$8 million for 2019 at CAPS Pharmaceuticals through effective leadership of the marketing team and external partners such as marketing agencies and distributors.
Developed an effective corporate communications strategy that ensured that key stakeholders receive credible information about brand performance, promotions and performance are communicated in real-time.
Introduced Agile Marketing to increase collaboration and liaison with other teams, expedited market development for brands/products, and adopted a data-driven approach in decision making at CAPS pharmaceuticals which led to the sales performance of 100% of the target in 2018 and 2019.
Successfully introduced a new product in 2019, Nopayne, a pain-relieving formulation that captured 40% market share in the first year by designing market- tailored campaigns and effective use of influencer marketing.
Collaborated with internal and external partners to develop advertising campaigns for different marketing channels through the preparation of marketing briefs, negotiating costs, supervising marketing executions, and reviewing campaigns which resulted in 30% growth in 2019 at CAPS.
Experienced in preparing market budgets including annual and campaigns budgets to ensure efficient utilization of marketing resources to set brands up for success.
WORK E X P E R I E N C E
RBC, Cards Advisor Dec 2021- Present
Effectively engaging an average of 80 clients a day by providing financial advice and solutions to their individual needs in a way that positively impacts the RBC brand and enhances the client experience.
Caps Pharmaceuticals, Marketing Manager June 2018 – May 2020
Successfully led the marketing team and achieved 100% revenue targets in 2018& 2019 through the implementation of promotional strategies backed by data from the market. Also implemented brand repositioning; influencer marketing; new product launch; and content marketing, which increased brand awareness, revenue generation, profitability, and achievement of marketing goals. Automation Business Forms, Marketing Manager June 2011 – May 2018
Implemented profitable marketing solutions which included email marketing, corporate branding campaigns, and presentations to key institutional customers and senior management which led to accelerated revenue growth of 10% annually.
C O N T A C T I N F O
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kudzai-baloyi-mba-
ba430021/
E D U C A T I O N
Chartered Marketer Program Core 1
Canadian Marketing Association
Jan 2022 – April 2022
Certificate in Integrated Branding
Canadian Marketing Association
May 2021 – July 2021
MBA, University of Zimbabwe
January 2012 – December 2014
B. Com Business Management
Midlands State University
August 2001 – July 2005
O T H E R E X P E R I E N C E
Arts Corporation-CPG Industry
Marketing Manager- Jul 2009-May 2011
Marketing Officer-Nov 2006-Jun 2009
Star Africa Corporation- CPG Industry
Mgt Trainee- Nov 2005-Oct 2006
Cairns Foods Ltd- CPG Industry
Brand Assistant- Jul 2003-Aug 2004
S K I L L S
Cross-functional collaboration
Stakeholder Management
New Product Development
Analytical
Communication
Presentation
Leadership
Innovation
MS Office
Project Management
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