Admissions Advisor Corporate Director

David Ritchie

Tampa, FL Area 407-***-**** ************@*****.*** linkedin.com/in/david-ritchiemailto:

Admissions & Enrollment Leadership Excellence

Admissions, Enrollment, & Operational Excellence

KPI Implementation

P&L Management

Top Line Revenue Generation

Multi-Site & Multiple business unit oversight

Compliance, Audit, and Accreditation Standards

Create and Implement Innovative Strategies

Training, Team Building, Coaching & Mentoring

Budgeting & Marketing Plan creation

Process Reengineering

Target driven leader with the proven ability to build high performing teams, grow revenues, and produce dramatic results in short time frames.

ECMC/Altierus Career College:

Student population growth from 272 at hire to 376 in one year (38.2% growth). Current population 403

YTD performance 120.1% of Start budget and 138.6% of Prior Year results

Overachieved 12 consecutive Start budgets

Florida Technical College:

●Promoted after six months from Director of Admissions Kissimmee to Vice President Admissions for

7 Campuses

●Historical Best-Ever Start Results over length of tenure

●MOST NET Starts (AFTER 30 days) in the HISTORY of the company with 401 in January 2019

Vista College:

●Student population growth of 31% - 3207 to 4208

●2016 - $100+ Million in Top-Line Revenue Generation

●2015 –15% ($10M) INCREASE in Revenue & an INCREASE of more than 500 New Starts YOY

●Set Company record for most starts in one month with 706 January 2016

Prior:

●Highest 90-day Admissions Advisor retention on record at over 90%

●Spearheaded creation and implementation of Re-Entry policy leading to over 400 Starts

●Implemented process excellence Lead to Start Initiative resulting in conversions of 11% & 5.5% Online

●Referral & PDL (free lead) performance results consistently 40-45% of all starts and over $50M in

Revenue from starts generated by admissions PDL/Referral lead development

● Effectively led Admissions and Marketing to deliver 140+ starts per Admissions Advisor

● Increased inquiry lead generation more than 220% from 2009 to 2013

● 256% increase in new student starts – 1200 FY 2008 to more than 3200 FY 2013

● Leadership Award, Excellence Award, and Corporate Employee of the Quarter Award – CEC

● #1 Admissions Campus, Enrollments & Starts – CEC; High Achiever – Career Education Corporation

LEADERSHIP EXPERIENCE

ECMC/Altierus Career College May 2020-Present

Director of Enrollment Tampa, FL

Increased lead to enrollment conversions by 51%

Increased Lead to Start conversions by 45%

Florida Technical College Group & The DAVE School 2017-2019

As an Academic Unit of National University College in Puerto Rico, a regionally accredited system of colleges, with nearly 3000 students in Florida and set to pass the all-time highest student population in the history of the company. Oversight and leadership of all admissions and enrollment processes as well as results for 8 Campus locations, as well as Continuing Education in a wide variety of program offerings and modalities.

Corporate Vice President–Admissions; Interim Campus Director; Director of Admissions Orlando, FL

●Executive leader of Admissions & Enrollment Services for 7 Campuses

●Deliver Top Line Revenue expectations of over $60 million and EBITDA of $10+ million

●Key stakeholder in the implementation of Critical to Quality standards, Training, Performance Metrics

●Best 18-month Admissions Period in the history of the organization

●Overachieved Budgeted Start Goals by 5% and a 12% increase over Prior Year- 2019

●2019 MOST Starts - HISTORY of the Organization & MOST Starts in a year over 3500

●Created and Implemented all aspects of the organizational structure of admissions for the organization:

oHiring, Onboarding, Admissions Training Camp, Recognition & Promotion programs

oAdmissions Policies & Procedures

oAdmissions Training Manuals & Materials

Education Futures Group, LLC/ Vista Colleges 2014-2017

Education Futures Group, LLC owns and operates a 10 Campus system of colleges throughout Texas, New Mexico and Arkansas, with over 4000 students currently pursuing their education in diploma or degree programs in a multitude of curriculum offerings such as Nursing, Dental Assisting, Medical Assisting, Medical Insurance Billing and Coding, Business, IT, Paralegal, HVAC, and Massage Therapy programs.

Corporate Vice President – Admissions Dallas, TX

●Executive leader of Admissions for Education Futures Group & All Vista College Campuses

●Accountable to deliver Top Line Revenue expectations and P&L results for the company.

●Responsible for over a hundred employees with direct or dotted line reporting structure, including

Corporate Directors, Call Center, Directors of Admissions, and Representatives.

●Key stakeholder in the implementation of Critical to Quality standards

●2016 – Best year in the HISTORY of the Organization & MOST Starts in a year over 5000

●2015 YTD Starts of nearly 4500 - 3% over budget, a 13% increase over prior year

●Q1 2015 – highest EBITDA versus Budget margin in investor-led history of company (2006)

●Implemented initiatives, restructure Admissions Growth & Development program resulting in

Marked increase in admissions employee retention, and internal promotions

●Lead to Start initiative produced significant increase in Lead to Start conversion with ground

Campuses achieving 11.6% in September 2015

*Company Reorganization & Relocated back to Florida

Education Management Inc. dba Blue Cliff Colleges 2009-2014

Blue Cliff College is a system of institutions including Online in Baton Rouge, LA and ground campuses located in Gulfport, MS and Fayetteville, AR, as well as five locations in Louisiana: Lafayette, Shreveport, Houma, Metairie, and Alexandria.

Corporate Vice President – Marketing & Admissions based in Orlando, FL

●Accountable for Top Line Revenue generation, Marketing & Creative budgets, ROMI, P&L

●Developed, Implemented, and ensured execution of all Marketing & Admissions strategic plans

●Created Admissions Policies & Procedures, Compliance, Training Manual, and Hiring processes

●Developed a standardized formula for accreditation visits, marketing and admissions for launching new programs, and new locations.

●Marketing & Admissions results achieved have been unparalleled in the history of the Blue Cliff College system and set numerous records

●$650 cost per start, Show Rates of 85%, surpassed revenue goals in 15 consecutive quarters.

●Created multimillion-dollar marketing plan resulting in lead generation increase from 15k to over 35k

Career Education Corporation (CEC) 2007-2009

With more than 9,500 employees, more than 57,000 students and 600,000 alumni, the Career Education family of institutions represents a substantial force in Higher Ed. Our campuses across the United States offer doctoral, masters, bachelor’s and associate degrees, and diploma and certificate programs. Nearly 40 percent of our students attend the web-based virtual campuses of American InterContinental University (AIU), Colorado Technical University (CTU), International Academy of Design & Technology (IADT) and Le Cordon Bleu North America.

Vice President Marketing & Admissions International Academy of Design & Technology Orlando, FL

Direct reports included three Directors of Admissions; Director of Marketing; Director of Student Management; and four Admissions Vertical-Inside Admissions (10 Reps), High School Admissions (6 Reps), National Admissions (8 Reps), and International Admissions (1 Rep), as well as an administrative staff of three

Performance was number one of 15 institutions in the Academy Division over the span of leadership

Alta Colleges/Westwood College 2004-2007

Westwood College offers more than 35 diploma, associate, bachelors, and master’s degree programs, ranging from Construction

Management, Graphic Design, Business Administration, Information and Network Technologies, and Medical programs. Westwood offers a unique Hands-on, career-focused curriculum, both on-campus and online, providing degrees in high-growth fields. Nearly 30,000 graduates have transformed their lives by obtaining the skills, tools, and experience necessary to achieve meaningful careers.

Director of Admissions Fort Worth, TX

Took over admissions team ranked 31 of 32 in the system to number 1 in six months

Career Education Corporation (CEC) 2000-2004

Corporate Director of HS Admissions Gibbs, Academy, & Le Cordon Blue Hoffman Estates, IL

Oversight of HS Admissions for more than 30 Campuses in the CEC system of colleges

Conceptualized “Road to High the Achievers” Admissions system implemented throughout CEC

Accountable for lead generation, conversions, enrollments, show rates, and revenue generation.

Divisional Director of Admissions Le Cordon Blue Culinary Schools (US) based in Pittsburgh, PA

Responsible for the overall admissions operation for 10 Le Cordon Bleu culinary institutions in the US

Director of Admissions Pennsylvania Culinary Institute (LCB Pittsburgh) Pittsburgh, PA

Leader of large Adult & HS Admissions teams, as well as multi-seat Call Center

Director of Admissions International Academy of Design & Technology (IADT) Pittsburgh, PA

Launched HS Admissions Department including Presenters, Inside & Remote Representatives

ITT Technical Institutes (Dayton, OH & Pittsburgh, PA) 1992-2000

Outside (Field) High School Representative & HS Coordinator – Nationwide Top Producer

EDUCATIONAL BACKGROUND

Fairmont State University Fairmont, WV

Bachelor of Arts Degree: Secondary Education

University of Dayton Dayton, OH

Post-Graduate Courses toward master’s degree in Education

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