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Mn Community Vice President

Eden Prairie, MN
April 20, 2022

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James S. Leone – Senior Executive

612-***-**** • • Led P&L of $250MM Won $1.3B Contract Business Growth of $375MM A resourceful business executive with Operations, Sales and Marketing, and IT expertise who unlocks and creates value by blending smart strategy with keen execution to drive exceptional growth and profitability. Searches and capitalizes on opportunities with highest business impact by integrating business acumen with market insights. Anticipates customer needs and develops products and services that create competitive advantage and enhance customer relationship, experience and loyalty. Proven leadership success with turnarounds and growth in manufacturing, supply chain management, logistics, direct marketing and technology in mid to larger-size companies. A respected thought leader who thrives solving complex business problems; quickly understands core issues, believes in the possible, and creates compelling solutions and vision. A catalyst for growth, brings track record of significant P&L improvement derived from increased product/service development, sales, expense management and implementation of technology and processes that increase scalability, quality, velocity, revenue and profit. Charismatic and authentic leader with a disciplined approach and superb interpersonal skills. Inspires commitment and elevated performance through clear communication, defining expectations and providing constructive feedback. Brings collaborative style to all interactions with employees, customers and suppliers to achieve the ultimate mission and win/win results.

Professional Strengths

Revenue Acceleration

P&L Management

Technology Optimization

Innovation Leadership

Strategic Partnerships

Turnarounds & Transformations

Customer Experience Engagement

Sales & Marketing Optimization

Scale Operations & Execution

Career History

INSTANT WEB COMPANIES (IWCO DIRECT) - Chanhassen, MN 2002 - 2018

$500MM leading national provider of direct marketing solutions with 2500 employees nationwide Member of leadership team that transformed business model, setting stage for explosive growth

• Revenue gain of $375MM

• EBITDA improvement of >1200%

• >200+% increased capacity

• Pivotal role in 3 Private Equity transactions and 3 Acquisitions Vice President, Sales & Business Development (2009 – 2018)

• Led new products/market innovation, expanding annual revenue by >$145MM

• Executed launch of $35MM highly profitable marketing services and customer retention platform

• Led sales plan redesign, saving $1.3MM in annual SG&A Vice President, Value Creation (2006 – 2008)

• Led M&A activities including acquisition of Cox Target Media Facility, adding 75% capacity and 450 employees

• Renegotiated contract with major print vendor, resulting in 25% reduction in overall costs

• Added scrap paper vendor, improving bottom line earnings up to >$1MM annually Vice President, Operations (2002 – 2005)

Led development and execution of key strategic plan initiatives repositioning company for long-term growth. Led team of 7 direct reports and 1,200 employees

• Centralized management and executed operational integration of three disparate entities, resulting in platform and infrastructure to support long-term 30+% annualized CAGR

• Created product innovation process, resulting in new logistics model that generated 5% annual increase in EBITDA culminating in >$65MM in EBITDA in 2018

• Established innovative industry-leading product ‘secret sauce’ (Commingling), an integrated postal sortation and distribution methodology that became the single-largest contributor to company success

• Integrated and optimized manufacturing processes, migrating from commodity focus (product) to “Total Package Production” (market-based)

• Retooled production flow and established operational metrics to optimize postal operations

• Integrated, consolidated and optimized disparate IT platforms and manufacturing processes migrating to complete product manufacturing

NITRO DATA SYSTEMS - Eden Prairie, MN 2000 - 2001

Radical (‘in-memory’ database) technology developed by U.S. Government National Laboratory in Idaho Falls, ID President & CEO

Hired to commercialize. At time of on-boarding, priorities shifted to cost containment and market efficiencies.

• Established strategic direction, implemented reorganization and crucial product development methodology

• Shuttered two start-up offices (San Diego & Seattle) and reduced head-count resulting in significant burn rate adjustments, refocused ‘in-memory’ database technology into marketable products

• Led secondary financing round and private placement memorandum. Company later sold to investors BANTA CORPORATION - Eden Prairie, MN & Appleton, WI 1998 - 2000 A $2B+ commercial printing, imaging, and supply chain management company Executive Vice President / General Manager (1999 – 2000) Responsible for build-out of $250MM global integrated supply chain business. Led 1500 employees world-wide, up to 8 direct reports. Reported to CEO.

• Sold/negotiated/closed largest contract in company 100+ year history to Compaq Computer (initially $1.3B, grew to >$2BB+)

• Raised $40MM for build-out of state-of-the-art information technology and manufacturing facilities in Houston, TX; Cork, Ireland; and Singapore

• Generated $250MM in first full year of operation; remained most profitable corporate group and was instrumental to elevated price in 2006 company sale to RR Donnelley

• Internal and industry thought leader; keynote speaker at the Forbes World Outsourcing Summit (2000) Vice President, Supply Chain and Logistics (1998)

Responsible for developing, marketing, and executing integrated and efficient supply chains that positively impacted client and company bottom lines. Reported to President of Information Systems Group

• Spearheaded and launched postage savings program, driving an 8% earnings improvement

• Developed sales training protocols resulting in improved awareness and profitability

• Worked with corporate supply chain to eliminate significant waste in a ‘siloed’ organization, promoting opportunity for company-wide integration and significant cost savings

• Created concept of the integrated supply chain service ultimately sold to Compaq Computer TOTAL LOGISTICS CONSULTING - Chaska, MN 1996 - 1998 National business management and parcel/mail distribution consulting firm (recruited by USPS executives to form) Founder/Senior Partner

Recognized strategic logistics industry thought leader; Key strategist for USPS postal logistics and parcel/mail

• Contributed testimony to critical Rate Classification; R-97

• Customized postal logistics programs; worked with foremost names in direct marketing CTC DISTRIBUTION SERVICES - St. Paul, Mn 1993 - 1996 Nation’s leader in alternate small parcel delivery ($250MM). Ernst & Young Entrepreneur of the Year Finalist Vice President, Sales and Marketing (1994-1996)

Created multiple sales channels, new markets, numerous value-added products and services, and dramatically improved customer growth and retention. Led team of 8 direct reports.

• Grew revenue 525% from $40MM to $250MM (84.2% CAGR) and volume 60MM parcels annually

• Provided key testimony to 1994 Postal Rate Commission, which ensured the future for ‘work-sharing’ discounts for both parcels and regular mail

• Known as Industry expert and thought leader; spoke at numerous conferences, USPS training sessions, and the National Postal Forum (12 times)

• Key contributor to IPO exploration and ultimate private placement with NEP Vice President, Marketing (1993)

Led turnaround; refocused business from UPS ‘Zone Skipper’ to primary USPS parcel work-sharing partner Prior employment in successively responsible Sales & Marketing and Finance leadership roles with: BESTLINE TRANSPORTATION - HUDSON, WI



IBM - Armonk, NY



BA, Business Administration, Accounting, Concordia College, Moorhead, MN Community Leadership /Professional Memberships

Love In the Name of Christ (INC) of Carver County, Board of Directors 2021 - Present Leone Family Foundation, Chair 2007 - Present

Hazeltine National Golf Club, Board of Directors 2014 - 2019 Golf Committee, Chair (2017 – 2019)

2019 KPMG Women's PGA Championship, Chair (2018-2019) 2016 Ryder Cup, Executive Vice Chair (2013 – 2016) 2009 PGA Championship, Executive Chair (2007 – 2009) 2002 PGA Championship, Chair (2001 – 2002)

National Kidney Foundation, Board of Directors 2004 - 2017 Independent School District 112, Board of Directors (Chair) 2004 - 2012 Chaska POM Squad (President) 2002 - 2004

Chaska/Chanhassen Hockey Association (President) 1992 - 1998 Direct Marketing Association 2002 - 2018

Printing Industries of America Web Offset Association, Board of Directors 2008 - 2012 Parcel Shippers Association 1993 - 1998

USPS Mailers Technical Advisory Council (select board advising USPS) 1993 - 1998 National Catalogue & Operations Forum 1993 - 1998

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