MOHANAD KASMI

Oakville Ontario L*H *M* - adqrrm@r.postjobfree.com - 647-***-****

Art Director

** + years’ experience as a Creative Graphic Design as well as excellent leadership skills with experience supervising a small staff of art directors, copywriters and creative designers

A creator of many private label brands in the toy industries

Strong packaging experience in on-shelf product and marketing related materials

High understanding of key areas of our business: marketing, sales, advertising engineering retail

Good knowledge of design and manufacturing toys, creative vision, strong project management skills

Solved marketing problems, through smart, well-designed advertising and collateral materials

Assigned tasks, led meetings and ensured all projects were completed within the deadline and budget

Confident to take a project from concept to execution

Communicate vision for each new product in visual, verbal and prototype forms

Design programs: Adobe Creative Suite CC 2018 (Photoshop, illustrator, InDesign), 3D MAX

Relevant Skills & Competencies

Conceptual thinking and creative design

Visual style guides & Corporate identity

Advertising, Digital and offset print

Media & Communications

Events, Exhibition stand design

Packaging Typography

Adobe Creative Suite CC 2019

3D max, ESKO-Artios CAD

Art direction visualization positioning

Creative Concept Design

Creator of private label brands

Creative Campaign Development

PORTFOLIO

http://www.mohanadkasmi.com/

https://www.linkedin.com/in/mohanad-kasmi-44b1b110/

https://www.behance.net/mouhannadqasemi

PROFESSIONAL EXPERIENCE

Brand Manager 2021

SGi Lighting, Oakville, Canada, http://sgilighting.ca/

•responsible for developing brand strategies

•promoting brand growth and expansion, implementing brand plans

•focusing on achieving brand business objectives in the short and long term.

Free Lance /Volunteering 2018 – 2020

Created visual assets to be used in campaigns, websites, and printed materials. with a highly creative and imaginative within the framework of the client style and brand guidelines to produce original, provocative, and engaging visual content.

MOHANAD KASMI

Oakville Ontario L6H 4M3 - adqrrm@r.postjobfree.com - 647-***-****

Creative Manager /Art Department 2012 – 2013, 2017 – 2018

Advismint (Marketing Consultancy) Dubai, U.A.E http://www.advismint.com

Managed the workflow in the department with the team, from concept to completion

•Lead and directed a team of four staff, in order to ensure timely delivery for client review

•Oversaw and signed-off all client jobs, including final art, color and press proofs

•Represented the company at all creative meetings

•working with numerous manufacturers (locally and overseas)

Accomplishments:

•Generated new business for the company, through effective networking and good use of contacts

•Solved marketing problems, through smart, well-designed advertising and collateral materials

Creative Manager /Art Department 2000 – 2011, 2013 – 2017

NewBoy (Toys and Publishing Company), Dubai, U.A.E http://www.newboy.com

•Provided guidance and support to Art Unit throughout the development of all artwork orders; Artistically checked completed artwork orders

•Responsible for all artwork orders that required a high level of creativity, including the development of style guides and specific assignments of creative nature

•Adhered to artwork order schedules and deadlines

•Communicate vision for each new product in visual, verbal and prototype forms

VOLUNTEER EXPERIANCE

Art Director ǀ Magate Wildhorse 2020

(Strategic Management & International Development), Toronto, Canada

• Developed design concepts for newsletters, marketing materials, advertisements and postcards.

• Reviewed and recommended improvements to design layouts.

• Maintained graphic files such as photos and logos.

AWARDS & MEMBERSHIPS

Cofounder, Vice President in Syrian Canadian Art Council Toronto, Canada 2019

https://scac.ca

Behance Appreciation Portfolio Award 2015

https://www.behance.net/reviews, https://www.facebook.com/behanceDXB

Behance Portfolio Reviews are hosted throughout the year at Adobe events around the globe, and streaming on Adobe Live

Union of Fine Artists Association: Syrian Plastic Artist’s Union http://artsyria.com Since 1997

EDUCATION

Bachelor Degree in Visual Communication: Damascus University of Fine Arts, Syria

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