Communications Officer Social Media

Robert Russotti

Senior Director Online Marketing - ANSI - American National Standards Institute

Setauket, NY

******.********@*****.***+1 516 993 7471

Seeking senior leadership position as VP, CMO or COO. 20+ years' management experience. Increased revenue at ANSI 400% from 2005-2022 and consistently exceeded budget. Career spanning non-profit, education, consumer, industrial, professional services, ecommerce, start-ups, manufacturing, B:B and B:C.

Work Experience

Senior Director Online Marketing

ANSI - American National Standards Institute - New York, NY

September 2005 to Present

•Developed strategic direction for marketing that increased ecommerce revenue 400%.

•Increased subscription leads 225% over a one-year period.

•Increased accreditation leads 80% from 2020-2022.

•Increased traffic to anab.ansi.org by 700%.

•Consistently produced NOI in excess of budget.

•Manage social media and advertising with $2 million spend, that consistently exceeds ROI goals, increased brand awareness, lead generation, revenue and retention of members, customers.

•Develop annual budgets and quarterly forecasts. Report P&L to CFO and Senior VP of Publication Sales and Membership.

•Managed two relaunches of webstore.ansi.org, and obtained funding for a mobile ecommerce project that improved revenue.

•Lead cross functional projects with IT, QA, Production and Sales departments and resolve complex problems through open collaboration and trusted leadership. Collaborate with legal, finance, human resources, information and communications.

•Identified, evaluated, negotiated and developed new business opportunities providing new sources of revenue from product line extensions and affiliate programs.

•Lead development, optimization and technical aspects of SEO, analytics, A:B testing, UI/UX for multiple websites.

•Recruit, manage and retain a top performing, diverse team, grew the marketing team to 8 direct reports from one.

•Mentor, coach and instil a culture of experimentation and lifelong learning. Established a shared vision with clear KPIs.

•Built a foundation of respect, accountability, honesty, transparency and continuous improvement.

•Investigate and encourage adoption of new technologies and software applications, like Azure Chatbot, Hotjar, LivePerson.

Develop and oversee standard operating procedures that improve operational efficiency, transparency and accountability.

Communications Officer

BOCES - Board of Cooperative Educational Services - Patchogue, NY

2003 to 2005

Doubled the amount of news published and doubled web traffic using direct mail, publicity and radio resulting in measurable improvement in enrolments, public opinion, and awareness for the diverse programs and services of this organization with 3,000 employees. Made regular, periodic reports to the Board Committee on Communications, managed PR agency relationship and department budget. 5 direct reports. Increased productivity 20% and improved workflow and on time performance by standardizing procedures and file sharing policies. Organized, trained and modernized the communications department. Evaluated, deployed SharePoint Intranet site, saving $600,000.

Founder

ENTITY - Setauket, NY

2001 to 2003

Built a client portfolio and led project-based agency services in social networks, PPC advertising, online lead generation, ecommerce and a wide range of projects, including branding, marketing research, advertising, communications, strategic planning. Created direct mail campaigns and communications strategies, plan advertising and publicity campaigns, buy online advertising, analyze web traffic and campaign performance on dozens of sites. Developed and designed websites; provided search optimization and market research services. Direct and train client staff. Manage cross functional teams and vendors.

Executive VP Marketing and New Business Development

Devise - New York, NY 1999 to 2001

Increased sales 30% after growth of computer network integration services had slowed. Lead marketing, new business development and sales functions. Hire and manage an advertising agency, redevelop brand identity, maximize the performance of a modest advertising budget. Launch an integrated marketing initiative including PPC and direct mail. Create cash flow analysis, forecast revenue and manage budgets. Managed marketing and sales staff of 6. Established sales quotas, account management policies and commission structure. Deployed CRM.

Director of Marketing

MSC Industrial Direct - Melville, NY

1998 to 1999

Maintaining double digit growth and penetrating new markets was a priority for this Fortune 200 distribution company. The company wanted to research market needs to identify new market opportunities. Created strategic plan for market expansion in US for $600,000,000 industrial supplies distributor. Conducted field research into buyers' needs and attitudes, as well as analysis of sector market potential. Developed business plan to create ecommerce presence, increase geographic expansion in untapped regions of the US and enter into the laboratory supply business.

Director of Marketing

OLYMPUS – Melville, NY

1993 to 1998

Originally the mission was to manage a declining, unprofitable consumer electronics business line but later the focus shifted to new product development and launch of new audio products. Pitted against industry leaders, Sony, Panasonic and Dictaphone in the office products category, a constantly evolving strategy of consumer promotions, improved retail packaging and merchandising, advertising, dealer programs and product development led this category to unprecedented growth and profitability. Introduced several generations of new audio products and increased sales from $20 million to $30 million in four years in a declining category; became the most profitable consumer electronics segment. This experience led to business planning for new lines of audio products. Joined the optical instruments division and pursued new business development. and launched new products in medical imaging software and industrial imaging software, microscopes, clinical products and industrial and medical video cameras.

•Manage $30 million budget, staff of 7.

•Manage inventory, annual budget planning, five-year forecast and strategic plan.

•Monitor financial performance, analyze statistics and demographic information.

•Created business plan to launch digital music players and broaden consumer products line.

•Negotiate contracts for packaging, software development, computer hardware and other products.

•Develop new advertising, packaging and merchandising.

•Organized and evaluated focus group research studies for new product development.

•Monitored syndicated research tracking retail sell through, market share and other metrics.

Senior Product Manager

SONY - Orangeburg, NY

1989 to 1993

Helped negotiate $75 million in purchase contracts for semiconductor capital equipment.

Cofounder

VOLTAIX - Branchburg, NJ

1984 to 1989

•Invented a manufacturing process, patented it and helped plan and form Voltaix, a start-up manufacturer of industrial gases for the semiconductor and photovoltaic industry.

•Responsible for manufacturing, strategic planning, marketing and sales.

•Identified and formed relationships with global suppliers, potential customers and international distribution partners.

•Solved complex problems involving production, safety, environmental and shipping regulations.

Education

Master's degree in SBA Business Administration

Long Island University - Brookville, NY 2004

MBA in Business Administration

Adelphi University – Garden City, NY 1985

BS in Chemistry combined with Math and Physics

SUNY Albany - Albany, NY 1980

Skills

•advertising (10+ years)

•budget (10+ years)

•problem solving (10+ years)

•Search engine marketing (10+ years)

•Search engine optimization (10+ years)

•Sem (10+ years)

•Seo (10+ years)

•Digital Marketing

•Google AdWords

•PPC Campaign Management

•E-Commerce

•Analytics

•WordPress

•Product Management

•Google Analytics

•User Interface (UI)

•Blogging

•Branding

•Email Marketing

•Google Ads

•CRM Software

•Facebook Advertising

•User Experience (UX)

•Market Research

•Social Media Management

•Content Development

•A/B Testing

•Admin for CDN, hosting providers, LivePerson, Microsoft Chatbot, Google, Bing, Yandex webmaster tools, Google Analytics, Google Ads, Bing Ads, Hotjar, LinkedIn, Facebook, Twitter, Instagram, blog.ansi.org, anab.ansi.org, training.anab.org, WordPress, Hubspot and others.

Links

http://blog.ansi.org

Certifications and Licenses

Google Adwords

2005 to Present

Google Analytics

2007 to Present

ICAgile Certified Professional

April 2019 to Present

Intermediate Google Tag Manager Course + Advanced Topics 2.0

March 2022 to Present

Patents

Manufacture of Gaseous Germane (#4668502)

https://patft.uspto.gov/netacgi/nph-Parser?Sect1=PTO1&Sect2=HITOFF&d=PALL&p=1&u=

%2Fnetahtml%2FPTO

%2Fsrchnum.htm&r=1&f=G&l=50&s1=4668502.PN.&OS=PN/4668502&RS=PN/4668502 May 1987

Disclosed is a high yield method for the production of gaseous germane of high purity comprising the steps of: forming an aqueous, alkaline first solution of GeO.sub.2 in alkali metal hydroxide wherein the GeO.sub.2 is present at a molar concentration of less than 0.2 and the ratio of GeO.sub.2 to alkali metal hydroxide is less than 1 to 2; adding an alkalai metal borohydride to the first solution at a mole ratio of BH.sub.4 to GeO.sub.2 of greater than 4:1; reacting the second solution with 1.5 to 3.0 M

H.sub.2 SO.sub.4 whereby to form a gaseous product containing GeH.sub.4 ; and recovering GeH.sub.4 from the gaseous product.

Additional Information

Specialties: managing staff, administration, budget, online advertising, SEO, SEM, PPC, analytics, advertising, negotiation, problem solving.

Driven to innovate and devise creative, resourceful strategies for growth and operational efficiency, a businessman, writer and inventor.

Contact this candidate