Summary of Qualifications

Have over ** years of sales and marketing experience. Additionally, several years of public relations (PR) experience. As part of PR expertise, have nearly 9 years of managing The Allstate Foundation, a Fortune 500 corporation, and philanthropy efforts for Allstate New Jersey Insurance Company. For Allstate, created, managed and executed PR campaigns for the company, agents, and non-profit organizations.

Areas of Expertise

Sales (Renewal by Andersen, Star-Ledger, AFLAC, ADT and Dex One)

Media Relations / Strategic Partnerships

Special Events Team Leadership

Press Releases / Crisis Communications

Speech writing / Community Outreach

Career Achievement

Awarded sales trip to Las Vegas – courtesy of Dex One

Awarded sales trip to Montego Bay, Jamaica – courtesy of Renewal by Andersen

American Red Cross-Greater Somerset County – Recognition for community service

MarCom Award – WPIX-TV/ CW 11 NY - Feature on renter’s insurance & burglary prevention

Sales/Marketing

Renewal by Andersen – NY/NJ Metro Area, call center representative

Sales lead generation via call center, retail outlets and events

PR, Communications and Journalism

Marion P. Thomas Charter High School, Newark, NJ / Taught high school students fundamental journalistic writing and research skills

Designed and implemented journalism curriculum and assessed instruction

Incorporated engaging project-based assignments to enhance the students’ literary skills and to foster a fun and engaging learning environment

Allstate New Jersey Insurance Company / Senior External Communications Consultant & Manager of The Allstate Foundation

Developed and implemented public relations initiatives in support of Allstate New Jersey business objectives – in coordination with management of The Allstate Foundation

Implemented national, Teen Safe Driving projects covered by NBC news, CW 11 and News 12 NJ, garnering approximately 200 million media impression

Managed Allstate Foundation grants programs, facilitating grant application process and providing more than $1 million to local non-profit organizations and programs

Wrote, edited and distributed news releases and media advisories for a variety of campaigns

Represented the Allstate brand at public events encompassing the insurance industry, safe driving and other related topics

Freelance Publicist and Writer / PR professional for small companies and other clients

Researched and developed strategies and tactics that resulted in effective PR programs

Submitted freelance articles that were published in the New York Times, NY Daily News and other media outlets

Newark NJ Public Information Office / PR Specialist and Broadcast Media Producer

Managed media and community relations events

Wrote and produced “From The Mayor’s Desk,” a weekly public affairs cable television program

Wrote and produced “All About Newark,” a weekly radio broadcast focusing local and state issues

Represented the City of Newark at various community events

WPIX-TV, New York (CW 11) / Weekend News Writer and Production Official

Wrote news copy for national and local newscasts

Provided production support for national and local newscasts

Education

Colorado State University

Bachelor of Arts:

Major: Technical Journalism

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