Summary of Qualifications
Have over ** years of sales and marketing experience. Additionally, several years of public relations (PR) experience. As part of PR expertise, have nearly 9 years of managing The Allstate Foundation, a Fortune 500 corporation, and philanthropy efforts for Allstate New Jersey Insurance Company. For Allstate, created, managed and executed PR campaigns for the company, agents, and non-profit organizations.
Areas of Expertise
Sales (Renewal by Andersen, Star-Ledger, AFLAC, ADT and Dex One)
Media Relations / Strategic Partnerships
Special Events Team Leadership
Press Releases / Crisis Communications
Speech writing / Community Outreach
Career Achievement
Awarded sales trip to Las Vegas – courtesy of Dex One
Awarded sales trip to Montego Bay, Jamaica – courtesy of Renewal by Andersen
American Red Cross-Greater Somerset County – Recognition for community service
MarCom Award – WPIX-TV/ CW 11 NY - Feature on renter’s insurance & burglary prevention
Sales/Marketing
Renewal by Andersen – NY/NJ Metro Area, call center representative
Sales lead generation via call center, retail outlets and events
PR, Communications and Journalism
Marion P. Thomas Charter High School, Newark, NJ / Taught high school students fundamental journalistic writing and research skills
Designed and implemented journalism curriculum and assessed instruction
Incorporated engaging project-based assignments to enhance the students’ literary skills and to foster a fun and engaging learning environment
Allstate New Jersey Insurance Company / Senior External Communications Consultant & Manager of The Allstate Foundation
Developed and implemented public relations initiatives in support of Allstate New Jersey business objectives – in coordination with management of The Allstate Foundation
Implemented national, Teen Safe Driving projects covered by NBC news, CW 11 and News 12 NJ, garnering approximately 200 million media impression
Managed Allstate Foundation grants programs, facilitating grant application process and providing more than $1 million to local non-profit organizations and programs
Wrote, edited and distributed news releases and media advisories for a variety of campaigns
Represented the Allstate brand at public events encompassing the insurance industry, safe driving and other related topics
Freelance Publicist and Writer / PR professional for small companies and other clients
Researched and developed strategies and tactics that resulted in effective PR programs
Submitted freelance articles that were published in the New York Times, NY Daily News and other media outlets
Newark NJ Public Information Office / PR Specialist and Broadcast Media Producer
Managed media and community relations events
Wrote and produced “From The Mayor’s Desk,” a weekly public affairs cable television program
Wrote and produced “All About Newark,” a weekly radio broadcast focusing local and state issues
Represented the City of Newark at various community events
WPIX-TV, New York (CW 11) / Weekend News Writer and Production Official
Wrote news copy for national and local newscasts
Provided production support for national and local newscasts
Education
Colorado State University
Bachelor of Arts:
Major: Technical Journalism