Student Manager Graduate Assistant

HOPE W. BEDORE

**** ******** *****, *** ***, Dallas 75206 815-***-****

https://www.linkedin.com/in/hopebedore/ ****.******@*****.***

CAREER PROFILE

MBA candidate experienced in web and app design and development, marketing consulting, market research, multichannel promotional campaigns, social media marketing, and innovative advertising. Passionate worker dedicated to helping brands find and leverage their unique voice in a way that creates a strong brand identity resulting in increased brand equity, improved user experience, and quicker brand recognition. Critical thinker with the demonstrated ability to exceed expectations, lead by example, take initiative, and produce high quality work. Strong communicator with exceptional interpersonal skills and perpetual intellectual curiosity.

EDUCATION

BAYLOR UNIVERSITY – Waco, Texas

Master of Business Administration December 2021

Current GPA: 3.93

Bachelor of Business Administration – Marketing & Management May 2020

Major GPA: 3.90 Cumulative GPA: 3.66

Honors Program: Baylor Interdisciplinary Core

Dean’s List: Fall 2017, Fall 2018, Spring 2019, Fall 2019, Spring 2020

EXPERIENCE

BAYLOR UNIVERSITY, Hankamer School of Business Marketing – Waco, Texas

Website Development & Digital Marketing Specialist Present

Facilitated the business school’s transition from an in-house content management system to the open-source program, Drupal

Optimized over 3,000 meta tags and title tags to ensure that all tags are accurate and descriptive and that user experience is as straightforward, helpful, and enjoyable as possible

CITY OF WOODWAY – Woodway, Texas

Web Design, App Development, & User Experience Intern Summer 2021

Designed and built new pages for the city’s WordPress website optimizing them for both desktop and mobile use

Oversaw the construction and implementation of a new app & the smooth transfer of content from web to app

Ensured customer experience was seamless across all platforms: web, app, mobile, desktop and social media channels

BAYLOR UNIVERSITY, Executive MBA Programs – Waco, Texas

Graduate Assistant, Social Media & Digital Content Contributor 2020

Imagined and generated social media content for the EMBA programs’ Instagram, LinkedIn, and Facebook

Reached out to new leads to help move them along the customer journey

Collaborated with other MBA program teams to present a unified brand

BAYLOR UNIVERSITY, Department of Campus Living and Learning – Waco, Texas

Student Manager, Community Leader Resources 2019 – 2020

Assisted in the facilitating of a blog containing a wide variety of resources for the department’s student workers

Published upwards of 30 posters, flyers, blogs, and infographics containing original information

Developed programs with the purpose of conveying the department’s goals to students

BAYLOR UNIVERSITY, Department of Continuing Education – Waco, Texas

Digital Marketing Intern Fall 2019

Designed a variety of appealing and informative visuals using Adobe Suite: Photoshop and InDesign in order to further the department’s digital impact in the community

Conducted a thorough research of competitors and analyzed data to identify strengths and weaknesses of comparative position

Ensured that all print and digital marketing pieces complied with the University’s brand standards

SAINT PROCOPIUS ABBEY – Lisle, Illinois

Social Media Marketing and Promotion Campaigns Intern Summer 2019

Analyzed and assessed various social media outlets in order to generate and implement recommendations on how to increase engagement and reach and construct multiple new promotional campaigns

Produced an informational video series consisting of 5 videos designed to be used on various platforms

Contacted potential new advertising and marketing partners and generated a database of over 100 new contacts

BAYLOR UNIVERSITY, Department of Campus Living & Learning – Waco, Texas

Community Leader Mentor 2018 - 2019

• Performed the duties of a Community Leader with additional leadership and organizational roles following promotion

• Acted as Social Media Manager for Kokernot Residence Hall

Increased follower count by 51% within first two weeks of running account

Increased average number of likes per post by 49% compared to the previous year

• Organized multiple schedules for approximately 20 employees while improving operational efficiency

Community Leader 2017 - 2018

Developed mediation, negotiation, and conflict resolution skills while fostering healthy communication between residents

Responded to a wide variety of emergency situations promptly and competently

Planned and executed nearly twenty programs designed to reinforce the department’s goals of cultural competency and humility, faith development, academic excellence, self-advocacy, and relational health over the course of the year

BENET ACADEMY – Lisle, Illinois

Administrative Intern 2016 - 2018

Designed, streamlined, and implemented administrative procedures to improve productivity

Represented the school and managed interpersonal relations through a variety of platforms in a way that cultivated and advanced positive relationships with outside parties

Handled a high volume of sensitive and confidential information in a manner that demonstrated exceptional discretion

Modernized the office by digitizing old files and helped implement new digital forms

ADDITIONAL

Proficiency or certification in: Google Analytics, Google Ads, Salesforce, Adobe Suite, Square Space, WordPress, JMP, SPSS, Hootsuite, SQL, Qualtrics, Later, Drupal, MailChimp

Hankamer School of Business Ethics Case Competition, First Place Team

Cactus Rose, Marketing and Web Design Consultant

HG Movers, Web Development & Designer

Magnolia Market & Silos Baking Co., Marketing Research Student Team

Baylor University Sing Alliance Leadership Team, Costume Chair & Creative Direction

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