Content Marketing Manager / Writer
Resume:
C. Brandon Redding
Content Marketing Manager / Content Creator
**********@*****.*** • 214-***-****
www.cbrandonredding.com • Houston, TX
Visionary, innovative, and results-driven professional with extensive experience and training in marketing, content creation, and creative writing. Possesses a track record producing original content and leading campaigns that stimulate continuous company growth.
Areas of Expertise
Content Writing / Storytelling
Campaign Creation / Management
Copywriting
Business Growth Strategies
Graphic Design
Marketing / Advertising
Project Oversight
SEO
Process Improvement
Communication
Relationship Management
Branding
Education
Bachelor of Arts in English – Creative Writing
University of North Texas, Denton, TX
Associate of Arts in Communications
San Jacinto College, Houston, TX
Professional Experience
Social Motion Skills, Houston, TX 2021 – Present
Content Marketing Manager
Strategize, conceptualize, launch, and manage forward-thinking marketing strategies to grow brand awareness and increase donor contributions of the non-profit. Incorporate the latest best practices to develop original content that engages targeted and general audiences and results in high engagement rates. Review existing materials and identify effective content that can be repurposed. Ensure that traditional and digital collateral/campaigns are cohesive and reflect the established reputation/image of the non-profit. Continuously evaluate metrics and modify marketing initiatives and plans for optimal growth and brand awareness. Additionally, integral to the continued growth of potential clients and increased communications with donors.
• Content created for / incorporated into print and digital campaigns including graphics, written content and copy, social media advertisements, email blasts, and videos. Content is also utilized on the company’s website.
• Compose, edit, and proofread written content, including solicitation letters, position papers, thought pieces, and other internal and external communications.
• Formulated a content strategy, maintaining a content calendar, and adhering to set deadlines
• Developed relationships with outside partners to further spread communication about the organization.
• To date, the company’s social media presence and website traffic has increased exponentially.
• Spearheaded the revival of an external newsletter that keeps clients, donors, and other interested parties apprised of vital information such as, new developments within the community, changes to business practices and services, or spotlights of those served. Fanning Realty, Houston, TX 2020 – 2021
Marketing Coordinator
Research and analyze current trends as well as incorporate the latest best practices to develop original content that engages targeted and general audiences and results in high conversion rates. Review existing materials and Page 2 2
identify effective content that can be rebranded. Ensure that traditional and digital collateral / campaigns are cohesive and reflect the brand’s renowned reputation / image. Continuously evaluate metrics and modify marketing initiatives and plans for optimal business growth and brand awareness. Additionally, integral to securing business with new clients and access MLS listings and verify that all information is accurate, enticing, and updated.
● Content created for / incorporated into print and digital campaigns includes graphics, written content and copy, social media advertisements, email blasts, and videos. Content is also utilized on the company’s website.
● To date, the company’s social media presence has increased exponentially.
● Introduce a company newsletter that keeps all employees informed of vital information such as business news, changes to products and services, or new industry best practices. Internacional Realty, Austin, TX 2011 – 2015
Marketing Specialist
For a mid-sized property owned by Internacional Realty, spearheaded marketing strategies and solutions that elevated the awareness of the property, increased preference among target audiences, and secured consistent maximum occupancy. Designed print and digital marketing collateral that provided prospective tenants with a comprehensive look at the property, amenities, and overall community, all of which increased traffic and conversions.
Additionally, oversaw business and administrative functions such as collections, implemented initiatives and programs that generated resident retention growth, engaged with prospective and existing residents, updated resident profiles and documents, and built partnerships with other communities and businesses to increase the company’s presence.
● Developed a monthly newsletter that served as a channel for residents to be engaged and active, as well as functioned as an additional marketing tool.
Additional Experience
Area Manager, Inhabit IQ, Houston, TX, 2017 - 2020
• Overhauled the company’s standard operating procedures (SOPs) that increased productivity and enhanced the quality of service delivered.
• Developed new templates and layouts for documentation utilized for internal distribution as well as distribution among clientele.
Community Manager, Steadfast Management, Cypress, TX, 2015 - 2017
• Increased awareness of the community as a result of the establishment and execution of marketing initiatives that included written correspondences, mass mailing, and social media campaigns.
• Utilized multiple CRM platforms in addition to gathering routine marketing surveys and reporting. Technical Proficiencies
Microsoft Office Suite, Adobe Creative Suite, Canva, SharePoint, Google Drive, Salesforces, Marketleader, additional CRMs, Asana, Hootsuite, Mailchimp, Facebook, Instagram, Twitter, and LinkedIn
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