Social Media Management and Storytelling

SUMMARY

Eight (*) years of experience developing and producing original stories that capture, engage, and impact a diverse range of audiences. Keen analytical eye for interpreting current media and industry trends, with a fresh approach to delivering relevant written and video content.

Core Skills:

Story Development and Production

On-Air Hosting

Copywriting

Social Media Engagement Strategy

Media Analysis

Video Editing

Content Interests:

Celebrity, social justice, music, philanthropy, books, politics, style, art, design, election season,

Black socioeconomic advancement

RELEVANT EXPERIENCE

Media Commentator Mar 2022

TMZ Los Angeles, CA

Appeared on TMZ Live to discuss the effects of success and fame on rising Pop star Doja Cat.

Media Correspondent + Commentator Aug 2017 – present

That Grape Juice New York, NY

Conduct engaging virtual interviews with rising talent in the music, television, and movie industries

To date, content has increased traffic to the website and social media channels by 50%

oNotable talent includes: Cast of the Academy Award-nominated movie ‘One Night In Miami,’ mogul Tyler Perry (Tyler Perry Studios), actor Henry Cavill (The Witcher), actor Damson Idris of FX’s ‘Snowfall’

Covered MTV VMA Awards for two consecutive years, featuring top industry talent

o2019: Red Carpet reporting, video interviews of Rick Ross, Mona Scott Young and other entertainers honoring Missy Elliott

o2020: Virtual interview with award show host of 2020 MTV VMA Awards, Keke Palmer

Cultivate existing publicity relationships and expand source network within the film, television, and digital industries

Primary liaison for the London Editorial Team at NYC-based events for TV networks and record labels

Content Creator + Founder Mar 2016 – present

The Kincaid Journal New York, NY

Create and produce original, creative video and blog content on trending social topics, including music, African diaspora culture, and biracial representation in U.S. media. Work includes video interviews with music artists, video segments on single and album reviews, and original blog articles featuring concert interviews and social commentary on the music industry

Leverage Google Analytics / Trends to monitor trends, analyze viewer demographics and site engagement, and inform story development

Notable projects and features include:

oThe Kincaid Mix - Ten-episode YouTube series highlighting the biracial experience in the United States. Based on shared media alone, garnered just under 5,000 views with 30% engagement through public and personal messages

oBahamian Creole 101 - Five-episode YouTube series exploring the native language of The Bahamas aiming to eradicate xenophobic dialogue surrounding the word “Creole”

oGraduating College at Age 30 - Most viewed video project to date (4,000 views)

o“FM^2: Have We Already Witnessed the Last Female Music Megastar” - Posted the morning after the 2018 Grammy Awards and increased viewership to the site by 200%

o"Underrated: The Producer is Just As Much A Star As The Artist" - Tripled daily viewership after posting article

Social Media, Copywriting, and Events Coordinator May 2015 – Jul 2015

The Laundromat Project (contract) New York, NY

Increased overall social media engagement by 50% and Instagram followers by ~1,000 within 2 months

Benchmarked social media engagement best practices in the nonprofit arts industry using Google Analytics and developed in-depth weekly tracking reports to improve social media metrics

Oversaw content development for an artist-led social impact initiative, collaborating with internal partners and local artists to understand and deliver on communication goals

Developed copy for ad campaigns, brochures, social media, HTML/rich media emails, websites, and mobile

Collaborated and managed day-to-day communication with external vendors, PR agencies, and internal creative partners for execution of annual benefit gala

Lead Consultant + Copywriter Jul 2013 – Sep 2014

IslandBreak: Islands of The Bahamas Mobile Application New York, NY

Oversaw the development and production of all editorial content for a local tourism app, sourcing local businesses to create a network of ‘hot-spots’ and tourist attractions

Developed and implemented a strategic digital marketing plan for paid and earned media, generating over 1,000 downloads during launch week

ADDITIONAL EXPERIENCE

Team Manager Dec 2014 – June 2021

Zara USA New York, NY

Music Copyright Research Intern Jan 2018 – May 2018

Royalty Solutions Corp. New York, NY

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