Product Manager

KATERINE NANCY UNITE

PRODUCT MANAGER

+1-831-***-**** l **********@*****.*** l https://www.linkedin.com/in/katecunite/ PROFESSIONAL PROFILE

Results driven Product Manager with more than 15 years of management experience in the IT retail/SMB industry. Strategic and innovative in driving brand awareness and product performance for different IT brands such as Western Digital, Kingston, Sony, Acer, Lenovo, Promate, Vertux, Cisco, Symbol, and Polycom. Highly skilled in data analytics and product management. WORK EXPERIENCE

GENERAL MANAGER - PH April 2016 – May 2021

PROMATE LIFESTYLE INC. l PROMATE TECHNOLOGIES INC.

- Over all company management from establishing local office, developing business plans, setting goals and strategies. Ensured that strategic goals were achieved thru implementation of operational policies, managed P&L of the company, streamlined the product portfolio, and led the sales and e-commerce team to hit their monthly sales target.

- Implemented a quarterly product marketing plan (online and offline) that strengthened healthy inventory level (1.5months) and 5x increase in channel coverage.

- Streamlined the company’s product portfolio by overhauling product line-up and price point. This led to 200% increase in sales revenue and 50% drop in aging inventory.

- Led the local implementation of www.promate.ph and activated Promate and Vertux brand shops in different e-commerce marketplace (Lazada, Zalora & Shopee and Mobile apps like GrabMart, Metromart and Pickaroo).

- Provided quarterly and yearly report to all Promate Lifestyle Inc’s shareholders to ensure goal alignment.

SALES MANAGER – PH December 2012 – April 2016

WESTERN DIGITAL - WD Content Solutions Business

- Developed and implemented a multi-layered sales and marketing plan by working closely with WD's APAC regional team (Sales, Marketing, PR & Supply Chain), creative agencies, PH distributors and partner resellers. This resulted to an increase in sales revenue (34%), volume (32%), and channel size (30%) within 2 years.

- Conceptualized and executed successful end user promos (online & offline) to drive reseller buy-in and pos-out that delivered a 45% market share vs. all external hard drive brands for more than 3 years.

- Managed the full product line of Western Digital from launch of new products/category up to the product’s EOL by implementing a phase-in/phase-out product marketing plan resulting to a 70% shelf space in Major Retailers & 43% shelf space in Tier 2 & Tier 3 stores.

- Conducted product training and sales enablement to distributors and partner resellers.

- Executed demand generation and field marketing activities all throughout the country. PRODUCT MANAGER February 2009 – December 2012

MSI-ECS PHILIPPINES INC.

- Acer Projector March 2009 – December 2012

- Acer Consumer Desktop Aug. 2010 – December 2012

- Sony Vaio Feb. 2009 – Aug. 2010

- Overall product management involved in vendor/supplier management, funnel and inventory management, P&L management, market analysis, and implementation of marketing programs. Achieved quarterly business targets in both sales revenue & profit margin. Awarded as Product Manager of the year (2010/2011) by Acer Philippines & Margin Quota Achiever of the year (2010/2011) by MSI-ECS Phils

- Implemented marketing programs for Acer Projector based on the market analysis conducted on the projector product category which resulted to revenue growth by 60% in 2010 and 18% in 2011.

- Revised the product portfolio and price point of Acer Desktop by creating special skus that is not offered in the market which resulted to revenue growth of 254% in 2011.

- Activated new channels by tapping new accounts and conducting end user product demos for Sony Vaio which generated 44.6% revenue growth in 2009.

- Conducted product trainings, sales enablement, and improved the product pricing for Acer Projector, Acer Desktop and Sony Vaio.

PRODUCT MANAGER/CHANNELS MANAGER July 2006 – December 2007 INGRAM MICRO ASIA LTD.

- Over all channel management for top accounts of Cisco, Symbol and 3com.

- Over all product management of Polycom, Lenovo & Kingston. MANAGEMENT CONSULTANT April 2005 – July 2006

QUANTUM FOODS INC.

- Conducted a warehouse management case study for Quantum Foods, a subsidiary of DOLE Philippines, distributor of DOLE & Hersheys products. EDUCATION

Master of Science in Management (MScM) 2005 - 2006 University of Asia & the Pacific

Bachelor of Arts in Humanities, Major in Management 2000 - 2005 University of Asia & the Pacific

SKILLS

- Google Data Analytics - Product Marketing Management

- UX/UI design - Product Development Lifecycle

- Agile Project Management - Market Analysis & Strategic Planning

- Microsoft Power BI - E-Commerce Management

- Microsoft Office (Excel, Powerpoint, etc.) - Supply Chain Management

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