Marketer

Pedro Sani

***********@*****.*** • ** Cowbridge Road East, Canton, CF11 9AF • 079********

PROFILE AND OBJECTIVE

Creative and results-oriented social media marketing specialist with over 5+ years of social media management experience. With a proven track record of extraordinary achievements in developing new social media strategies, creating original social media content, and producing detailed reports. Extensive experience driving online engagement through platforms such as YouTube, Instagram, Facebook, LinkedIn and Twitter. Holds a bachelor's degree in Business & Management from Swansea University. Currently studying for a masters degree in Strategic Marketing Part-time at Swansea University. Moreover, presently running a marketing Instagram account with over 25,000 followers on Instagram, where I share marketing news, insights and tips for businesses and marketers. Strong sales professional and an excellent communicator that is always eager to improve any marketing strategy with innovation and brand presence.

RELEVANT EMPLOYMENT EXPERIENCE

Lavanya Plus Limited (B2B and B2C) - junior marketing executive – October 2020 – 2022

Duties & Responsibilities:

•Overseeing and developing marketing campaigns

•Conducting research and analysing data to identify and define audiences

•Presenting ideas and strategies

•Implementing the company SEO and PPC strategies

•Writing and proofreading creative copy

•Maintaining websites and looking at data analytics

•Updating databases and using a customer relationship management (CRM) system

•Monitoring performance

•Managing campaigns on social media.

Valley Training & Consultancy (B2B) - Social media assistant Intern – November 2019 – April 2020

Duties & Responsibilities:

·Write and create social media posts

·Work closely with and report directly to the company manager

·Report on the team’s work with google analytics and other tracking tools

·Brainstorm - contribute thoughtful ideas during team meetings.

Cardiff Web Design Ltd (B2B) - Social Media Intern - February 2018 - November - 2018

Duties & Responsibilities:

·Full management of all paid social campaigns across multiple platforms including; Facebook, Instagram, Twitter and Google.

·Social media content creation

·Optimisation of campaigns on a daily basis to ensure the best ROAS for the event.

·Providing full reporting to our Management team so they can give feedback to the client.

·Developing the appropriate strategic or tactical solutions depending upon the communications objectives.

·Creation of email marketing campaigns and newsletters through platforms such as Mailchimp.

·Create and upload content into WordPress websites.

Hospital IPO Lisboa, Lisbon (B2B and B2C) - Marketing Assistant Intern – April 2017 - December 2017

Duties & Responsibilities:

·Writing online content

·Assessing the results of a marketing campaign

·Write and proofread copy

·Help design and place advertisements

·Assist in monitoring active marketing programs and developing ways to improve those campaigns.

EDUCATION AND QUALIFICATIONS

Swansea University - Postgraduate Taught Masters

21/09/2020 - 30/09/2022 - Master Of Science Strategic Marketing - Part-time 2 years

Swansea University - Undergraduate Degree

26/09/2017 - 05/06/2020 - Business Management Bachelor of Science (HONS) - Result 2.2

•1st year: Marketing - Result (65%) - Managing People - Result (60%) - Account and Finance - Result (70%)

•2nd year: Digital Marketing - Result (70%) - E-Business - Result (65%)

•3rd year: Marketing Communications (80%) - Social Media Marketing (75%)

Cardiff and Vale College - IELTS

2016 - International English Language Testing System Full Course (IELTS) - Result 8

CED Pina Manique de Lisboa - High school diploma

2012 - 2015 High school diploma in Business and Management.

Certifications

Google Adwords Accredited

Issuing authority: Google

Issued Jun 2018 - No Expiration Date

Hubspot Email Marketing Certification

Issuing authority: HubSpot Academy

Issued Nov 2019 - No Expiration Date

ADDITIONAL SKILLS, ACTIVITIES AND INTERESTS

Marketing Software, IT/computing and technical skills:

•Microsoft Office Suite

•Email marketing service: Mailchimp.

•CRM platforms: Hubspot and Salesforce

•Editing skills: Adobe Photoshop, Adobe Premiere Pro, After Effects and Canva.

•CMS: WordPress and Wix.

•Markup languages: HTML

Accounting skills

Through my education, I gained accounting experience in spreadsheets, database, and on preparation and reconciling and reports including budgeting planning and forecasting. Also, expertise in accounting and payroll software such as Sage 50 and QuickBooks.

Languages

Fluent speaker and writer in both English and Portuguese. A good understanding of Spanish and basic French.

Interests

I am keen on different types of sports. In fact, I played table tennis for my secondary school and captained my local football team in Portugal. Football is my passion and is what I play in my free time. I am also interested in travelling to meet different people and cultures.

VOLUNTEER EXPERIENCE

Community and volunteer experience

Local council in Sintra, Portugal - Held a volunteer position as a co-worker in my local fire station. Handled the email management duties, including stock record keeping and helped in the day-to-day responsibilities of the station. I gained a sense of achievement and satisfaction in helping my local community, plus the fulfilment that I’ve personally helped people who put their lives on the line every day for us.

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