Director of Creative Strategy

TONI MARIE SILVERI

SEEKING FULL-TIME POSITION WITH A PROGRESSIVE COMPANY

C A R E E R O V E R V I E W

From Marketing Specialist to Corporate Director of Creative Strategy, I’ve developed strong leadership skills, an impressive portfolio, and a record of driving business through superior design and strategy. I offer a career history of working with executives and cross-functional teams, with direct oversight of print and digital Art Directors, Copywriters, and Producers to inspire and produce engaging, original and on-brand solutions for web, mobile, interactive media, collateral, POP, advertising, presentations, email, and social campaigns B2B2C E X P E R I E N C E

SweetSpot Marketing and Creative, 2019-present

Where strategy meets extraordinary design.

Since 2000, clients include: Potter Co, Travel Mom Deals, Ment Financial Group, Bob Proctor, Main Line Federal, Tri-County Concerts, Brown Prep Festival, Main Line Times Apple Leisure Group 2013-2019

Corporate Director, Creative Strategy

Brands: Apple Vacations, Travel Impressions, AMResorts, Amstar and others Expansion and consolidation with multiple distribution brands under the ALG global umbrella. Multiple mergers, acquisitions, and budgets. Plan and implement vertical integration branding and communication plans

Apple Vacations 1995-2013

Various roles with increasing responsibilities: Director, Creative Services 2009-2013; Creative Services Manager 1997-2009; Marketing Specialist 1995-1997

• Oversee, hire, motivate team consisting of copy writers, art directors and production designers for print, digital, mobile, social, email, video/TV

• Oversee web designers, jr developers for all front- end systems

• SEO and tagging implementation, site nomenclature and hierarchy

• SEM, Pay-per-click, Google ads analytics

• Leader Business Functional Expert

• Emergency Communications Team Leader

• Direct multi-million dollar creative, B2B2C

• Ensure strategic brand voice

• Continually improving brand awareness

• Maximize ROI, achieving corporate objectives

• Developed agent print-on-demand, Agent Café portal, agent templates RE/MAX Group Promotions, SE PA & DE 1994-1995

Art Director

• Integral part of franchise executive team overseeing communications, program launches, creative marketing materials, direct mail

• Liaise between executive team and franchisees

C O N TACT

E D U C ATION

MOORE COLLEGE OF ART

PHILADELPHIA, PA

CERTIFICATION

CAPM, CERTIFIED ASSOCIATE

PROJECT MANAGEMENT

Candidate

PENNSYLVANIA LICENSED REALTOR

Inactive

Adobe Creative Suite,

MicroSoft Teams, Office,

InMotion, Slack, Frame,

WordPress, Visio

484-***-****

****@***************.***

Jeffersonville, PA

linkedin.com/in/tonisilveri

sweetspottbytoni.com

AWARDS

Aegis Film Award

Corporate Communications

Telly Award

Film; Training

American Business Award

Film: Travel & Tourism

Travel Weekly Magellan

Gold Award

Campaign; Website

PA Press Association Award

Graphic Design

Employee Visions

of Excellence

Apple Vacations

Employee of the Year

Apple Vacations

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