MALIKA GOGIA

New York, NY 718-***-**** adqlfi@r.postjobfree.com https://www.linkedin.com/in/malika-gogia-33695a1a3/ EDUCATION

FORDHAM UNIVERSITY, GABELLI SCHOOL OF BUSINESS New York, NY MS, Marketing Intelligence, GPA 3.83 / 4.0 2021-2022

• Relevant Coursework: Customer Driven Marketing, Data Driven Marketing, Research methods, Marketing Analytics, Consumer Behavior

PEARL ACADEMY New Delhi, India

B.A. Interior Architecture and Design 2013-2017

EXPERIENCE

STANLEY COMMUNICATION New Delhi, India

Digital Marketing Trainee 2021-2021

• Managed campaign's conception, execution, coordination and provided assistance to senior brand consultants on various launch campaigns for fashion & beauty clients such as Da Milano, Dyson India, Ani Clothing

• Coordinated & built relationships with both micro & macro-influencers in beauty & lifestyle categories for various client campaigns, resulting in an increase in social media reach and hits by 180%

• Compiled monthly reports analyzing campaign performances, highlighting media coverage & competitor analysis THE COMMUNICATION COUNCIL New Delhi, India

Social Media Trainee 2020-2020

• Designed digital marketing campaign plans for top fashion and beauty brands such as Onitsuka Tiger India, Sulwhasoo, Innisfree, Kiko Milano, Soul Tree, Laneige, among others in India, generating an engagement growth of 76%

• Planned and executed online reputation management programs for 14 international and 30 national fashion brands, creating focused content on sustainability, inclusivity, and equality

• Analyzed market trends and compiled reports to ascertain short and long-term goals CHANDNI SINGH STUDIO New Delhi, India

Senior Makeup Artist and Educator 2018-2020

• Taught current makeup techniques to over 20,000 makeup artists of URBAN CLAP throughout 4 cities in India

• Represented studio at India's largest makeup exhibition involving 5000 attendees, presented workshops, and served as photoshoot makeup artist for designer brands such as Amit Agarwal, Lalit Dalmia, Ushnakmal

• Participated as contestant in India's first digital make-up reality show (Link) ARCHNA AGARWAL STUDIO New Delhi, India

Interior Designer 2017-2018

• Created floor plans for residential as well as commercial projects

• Completed drawings of final designs including furniture selections, electrical, plumbing, and sectional details

• Represented Archna Agarwal at India's largest architecture and interior design trade show, presented designer's chandelier installation in collaboration with lighting company SELECT PROJECTS

DATA ANALYTICS USING SPSS

FORDHAM UNIVERSITY, GABELLI BUSINESS SCHOOL ADVISOR: DR. MOHAMMAD NEJAD Fall 2021

• Worked on Customer Segmentation and Regression Analysis for given data sets. Used SPSS for the same

• Performed Customer Segmentation using cluster analysis

• Prepared data for analyzing by aggregating and merging different data files MARKETING MY OWN MAKEUP BRAND (LINK)

FREELANCE 2018 - Present

• Created and marketed Instagram handle for my makeup page. Used various tools to drive engagement on the page

• Organized collaborations between designers, jewelers and photographers to create content and tap a broader market ADDITIONAL

• Tools: Proficient in MS Office Suite, Tableau, SPSS, Autocad, Revit Architecture, 3DS Max, Sketchup, Adobe Photoshop

• Skills: Leadership, Teamwork, Communication, Creativity, Adaptability

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