Karen Kalil
**** ***** ***. *** *******, California 90045 714-***-**** ***********@*****.***
EXECUTIVE SUMMARY
** ***** ** ********* ************** LEADERSHIP
Collaborative, creative communications professional, storyteller and problem solver with extensive global communications and PR experience developing, executing and overseeing effective internal communications, external communications and public relations strategies. Trusted advisor to executive team members in the counsel and development of core messaging/positioning for both internal and external audiences. Engaging leader skilled in mentoring and directing high-performance internal and external (agency) teams.
AREAS OF EXPERTISE
Internal Communications Traditional and Social Media Media Relations
External Communications Event Management Thought Leadership
Public Relations Employee Engagement Content Strategy
Marketing/Branding Executive Collaboration Community Affairs
Change Management Writing/Editing Crisis Management
PROFESSIONAL EXPERIENCE
COMMUNICATIONS CONSULTANT
Kalil Brown Communications, Los Angeles, Calif., 9/14 to present
Kalil Brown Communications provides strategic corporate communications support for such clients as the NFL Retired Players Congress, L.A. Works (nonprofit), Christ Cathedral (formerly SoCal’s famous Crystal Cathedral), UC Irvine, Pepperdine, Brandman, Veritone (Artificial Intelligence) and Iteris
●Conceive, develop and implement integrated communications strategies that include internal communications, external communications, public relations, media relations, social media, executive messaging, company branding, digital strategy, thought leadership and community outreach
oGarnered $200K in positive press coverage (earned media) in first week of engagement with start-up client as a result
of creative pitching and strong media relations
●Offer exceptional, persuasive communications skills, including writing, editing and creative execution/direction of such materials as marketing collateral, press releases, media materials, internal messaging, social media content, talking points, op-eds, executive speeches, web content, events
●Develop and pitch compelling story angles and foster strong media relationships with local, national and international reporters
oBuild and maintain (Cision, Meltwater, MailChimp) media lists
●Develop crisis communications/media protocol, train executive staff for media interviews, and serve as official spokesperson
COMMUNICATIONS LEAD (CONSULTANT)
Lockheed Martin, Orlando, Fla., 3/21 to Present
●Strategize, manage and develop all communications for Lockheed Martin’s Change Management Team’s Digital Transformation (DX) efforts
●Serve as backfill for DX communicator supporting all DX leaders/efforts
●Successfully support all model-based engineering efforts working in an Agile environment
●Planned, developed and single-handedly created 17 communications in the first quarter of assignment, i.e., company (online) magazine articles, web content, onboarding kit, DX videos, engineering demo videos, leader messaging, presentations, etc.
COMMUNICATIONS LEAD/INTERIM PIO (CONSULTANT)
Rancho Santiago Community College District (RSCCD), Santa Ana, Calif., 4/19 to 5/20
●Served as interim Public Information Officer (PIO) for RSCCD and its two colleges, Santa Ana College and Santiago Canyon College
●Managed and developed all communications needs/requests including press releases, crisis protocol development, media inquiries, chancellor/leadership messaging and COVID-19 communications
COMMUNICATIONS LEAD (CONSULTANT)
American Honda Finance Company (AHFC), Torrance, Calif., 4/18 to 4/19
●Strategized, managed and developed all communications for AHFC’s Business Technology Solutions executives and project management teams including proactive and reactive announcements, executive reports, monthly signature publications, presentations and web/intranet content
VICE PRESIDENT, COMMUNICATIONS/PUBLIC RELATIONS
Corinthian Colleges, Inc., Santa Ana, Calif., 11/06 to 9/14
Designed/implemented highly successful communications plans, programs and events to engage, educate, inspire, retain and attract both customers and employees
Fostered strong local, regional and national media relationships and consistently mined for unique and positive story angles to pitch to appropriate digital and traditional media
oGarnered $20M+ (average net) per year in earned media (PR) in such top-tier outlets as NY Times, USA Today, Forbes, Huffington Post, Miami Herald, Chicago Tribune and Dr. Phil
●Partnered effectively with various business units, including marketing, HR, senior leadership, public affairs
and legal in defining and advancing communications strategies and PR strategies regarding internal communications, external communications, thought leadership, organizational announcements, media inquiries and crisis issues
●Built and managed the corporation’s social responsibility/corporate philanthropy program and achieved 65% employee participation rate after two years
●Developed and implemented company crisis protocol, served as company spokesperson and managed/mitigated numerous company crisis issues
VICE PRESIDENT, MARKETING AND COMMUNICATIONS
Communications Strategies, Los Angeles, Calif., 3/03 to 11/06
●Served as communications lead in areas of marketing and communications development/execution, content management/strategy, content development, media pitching, media relations, speech writing, organizational
announcements, social media, advertising and event management
VICE PRESIDENT, MARKETING COMMUNICATIONS
Avnet, Inc., Los Angeles, Calif., 10/00 to 3/03
Avnet, Inc. is a global, Fortune 500 distributor of electronics, computer products and embedded technology
●Provided strategic direction over company branding, internal/external communications, public relations, advertising, media relations, selection/management of vendors
●Managed all aspects of multi-million-dollar sales events from site selection/contract negotiation to on-site event management
●Developed and executed integrated communications for several company restructures
oThird-party research completed three months after a new company launch indicated that according to the Harvard Business Review, after only three months, the brand had achieved a level of recognition that typically takes three years to achieve
EDUCATION
●Syracuse University, S.I. Newhouse School of Public Communications; Syracuse, N.Y.
oBA, Communications
oBA, Psychology
●Boston University, Certified Fund Raising Executive (CFRE) Certification (for non-profits)
AFFILIATIONS
●Prosci Change Management Certification
●Public Relations Society of America (PRSA)
●International Association of Business Communicators (IABC)
●Social Media Marketing for Businesses Certification
●Numerous FEMA (Federal Emergency Management Agency) Certifications
●Certified Emergency Response Team (CERT) Certification
EXECUTIVE ENGAGEMENTS
●VOLUNTEER PR/COMMUNICATIONS LEAD, L.A. Works – L.A.’s largest volunteer network
●WRITING COACH, L.A. Posse Foundation – The Posse Foundation supports underserved public high school students who may be overlooked by traditional college selection processes