Professional Profile

A marketing and public relations director, specialising in driving profitable growth in competitive sectors through implementing comprehensive, innovative marketing plans and business development. Possesses particular expertise in the Retail, FMCG, hospitality, food and beverages, services sectors etc. An innovative strategist and visionary adept at analysing market trends with a demonstrable record of successfully managing major projects that have enhanced brand impact and visibility. Accomplished at streamlining operations and processes to increase efficiency and reduce costs. Commercially astute and entrepreneurial with an instinct for identifying and maximising new business opportunities and developing new markets. A capable negotiator who utilises exemplary communication, presentation and inter-personal skills to build sustainable working relationships at all levels. Renowned as a motivational and inspirational manager capable of training and developing teams to enable them to fulfil their potential and add value to the business. KEY SKILLS

Marketing Plans & Strategies Team Leadership Public Relations Product Management Product Development Brand Development Franchise Development New Markets Digital Marketing Social Media Marketing Online & Offline Campaigns Creative Campaigns Risk Management Budgetary Management Contractual Negotiations Collaborations Relationship Development Stakeholder Management Supplier Management Customer Service Deal Closure Career Summary

Head Of Marketing June 2021 – Date

Lumiere Sweets Company, Kuwait

Lumiere Sweets is a confectionary and restaurant situation in 3 locations which has wide variety of fluffs, food categories and cuisines. With having 150+ employees in total and holding a good position in the Kuwaiti market. KEY ACHIEVEMENTS

• Increased ROI of the Brand

• Opening Avenues location with a great buzz

• Handling all the related Marketing activities such as online, offline, paid media, managing the agency tasks and all the related fields

• Handling all the influencer marketing and bloggers that were initiated for the activation of the brand within the period of opening

• Handling all the marketing plans, implementation and execution in order to maximize the potential exposure of the brand

• Handled and successfully implemented all the required planning required for quarterly and yearly basis in order to possess the brands strategy in the right place

RESPONSIBILITIES

• Successfully accountable for marketing activities; developing innovative strategies to promote and enhance the brand

• Responsible for all the positioning and activations of the brand within the locations opening and active ones

• Successfully boosted the ROI of the business

Group Director of Marketing March 2016 –

Al-Thiqa Group, Kuwait

Al-Thiqa Group, a food and beverages company, includes the Al-Thiqa Restaurants company, the Al-Dana Fisheries company and the Altco retail FMCG company, which includes brands like Quaker Oats and Santiveri. It has over 500 employees and is one of the regions’ leading corporations. Two of its major brands include Shrimpy and Bushanab. KEY ACHIEVEMENTS

• Increased ROI of Retail/FMCG sector by over 40% over a three-year period

• Increased ROI of F&B sector by 50% over a two-year period

• Established innovative, successful and complimentary marketing strategies for Al-Thiqa brands such as Shrimpy, Bushanab, Eggslut, Chicster, the Backburner and the Hide

HUSSEIN EL-SAYED

Senior Marketing Director

Kuwait

adqkae@r.postjobfree.com

linkedin.com/in/hussein-el-sayed-b010a119/

+965-***-*****

• Successfully handled Quaker Oats, Santiveri and many more FMCG products of the group within hypermarkets, wholesale, Co-ops & mega stores

• Boosted over 25 Retail/FMCG brands added to the company within multiple fields of clientele interests

• Handled all the brands related to FMCG of the group to maximize revenue streams and potential outcomes related RESPONSIBILITIES

• Fully accountable for marketing activities; developing innovative strategies to promote and enhance Group brands, and directing marketing teams in proper implementation of said strategies and marketing plans

• Responsible for 10 FMCG brands under the group with ensuring availabilities, marketing strategies and quality assurance

• Ensuring marketing plans are aligned with the Group’s overall strategy

• Directing brand marketing activities in United Arabs Emirates, Iraq and Lebanon

• Researching and analysing industry marketing trends to ensure optimisation of brands’ offerings

• Developing compelling, engaging social media and marketing campaigns in line with corporate brand guidelines and constantly reviewing campaigns to test effectiveness and identify areas of improvement

• Coordinating marketing activities with other depts to ensure uniformity of purpose - collaborating with customer service, product development and communications teams to create effective content based on feedback from B2B and end-users Marketing & Public Relations Manager Jan 2013 – Feb 2016 The Sultan Center Group - Restaurants

KEY ACHIEVEMENTS

• Successfully managed the marketing and PR strategies of 15 brands: Ruby Tuesday, Abou el Sid, Butchers’ Den, Prime & Toast, Wasabi, the Burger Hub, Pizzetta, Pickles, Wok Hay, Jeans Grill, Pintxos, Ward O Heil, Ward O Sharbat, Layalina Café, and Mearmisha

• Successfully handled 32 locations in multiple governorates within 17 wholesale and 15 express locations along with 15 Retail/FMCG brands under the company to ensure massive conversions, strategies across different demographics and marketing push to the same

• Handled all the communication of FMCG brands within the group to ensure focused quality and safety measures are taken

• Derive several abilities to perform better operational and communicational satisfaction of the customers through the FMCG brands available

RESPONSIBILITIES

• Assured over 15 Retail/FMCG brands added to the company within multiple fields of clientele interests

• Handled all the brands related to FMCG of the group to maximize revenue streams and potential outcomes related

• Accountable for the marketing dept. Coordinated activities of team members in implementing complementary tools

• Developed and implemented business plans, marketing plans and strategies to meet expectations of Kuwait’s target audience towards the brands’ assets

• Oversaw franchise opportunities and operational demands to gain understanding of their requirements with a view to providing applicable marketing strategies

• Tracked and calculated organisation’s ROI; compiled monthly reports for the attention of senior management Marketing & Public Relations Manager – Kuwait & GCC Oct 2007 – Nov 2012 National Arabic Company – Intercontinental & Crown Plaza Hotel (Restaurants) KEY ACHIEVEMENTS

• Established marketing depts. and recruited personnel for NAC branches in Kuwait and Egypt

• Launched the grand opening of several branches: Egyptian branch of Ruby Tuesday brand on a Nile boat and City Stars shopping mall, and Kuwaiti branch of Ruby Tuesday in Al Shaab Village shopping mall and 360 mall

• Launched grand openings in Kuwait: Peppes Pizza in 360 Mall, and Spa Aqua Tonic in Crowne Plaza & Intercontinental hotels

RESPONSIBILITIES

• Managed marketing and PR strategies of five brands: Ruby Tuesday, Peppes Pizza, Sakura, Ayam Zaman, and Noukhaza

• Oversaw franchise opportunities and operational demands to gain understanding of their requirements with a view to providing applicable marketing strategies

• Developed and implemented business plans, marketing plans and strategies to meet expectations of target audience towards the brands’ assets

• Accountable for the marketing dept. Coordinated activities of team members in implementing complementary tools

• Managed promotional activities including participation in trade shows; collaborated with production managers and advertisers to ensure brands received positive reviews

• Worked closely with franchisees in MENA region

• Tracked and calculated organisation’s ROI; compiled monthly reports for the attention of senior management Marketing & Public Relations Manager Aug 2001 – Aug 2007 Al-Nadha Al Massriya Publishing Firm – Al Nadha (Egypt) KEY ACHIEVEMENTS

• Managed the grand opening of Cairo’s International Book Fair, 2005 – 2007

• Developed close working relationships with Egyptian media

• Established the company’s electronic publishing dept. RESPONSIBILITIES

• Developed and managed media plans and campaigns

• Communicated and negotiated with authors, writers and other artists on procedural matters

• Oversaw the export and importation of books

• Arranged local events and managed book fairs to ensure exposure and community participation

• Optimised marketing and public relations activities to ensure strong contribution in generating income for the organisation

• Collaborated with the business development team in exploring new frontiers for potential customers to help boost the organisation’s profile

• Developed close working relationship with Cairo’s international book fair Professional Development

• Skillacademee – Certificate of Excellence, Digital Marketing 2019

• Skillacademee – Certificate of Excellence, Search Engine Optimisation (SEO) 2019

• Skillacademee – Certificate of Excellence, Search Engine Marketing (SEM) 2019

• Skillacademee – Certificate of Excellence, Fundamental of Digital Marketing & Google Analytics 2019

• Skillacademee – Certificate of Excellence, Social Media Marketing (SMM) 2019

• International certified trainer from the American Board (BITA)

• Crowne Plaza Hotel/Intercontinental Hotel – Certificate Best Marketing Team

• Ruby Tuesday GCC – Most Valuable Player, 2011

• Canadian Training Center of Human Development – Certificate, Power of Self Confidence

• Linguistic programming (NLP) – Diploma, Member of American Board of Neuro

• Linguistic programming (NLP) – Certificate, Neuro Development

• American University of Cairo – Certificate, Organization Behaviour

• American University of Cairo – Certificate, Marketing Management

• University of Cairo – Certificate, Principles of Management

• American University of Cairo – Certificate, Computerized Accounting Education

MBA Marketing Oct 2015

Phoenix University of Tempe, Arizona, USA

Bachelor of Business Administration and Marketing 1996 Cairo University, Egypt

High School Diploma 1989 – 1992

Riverside Military Academy of Georgia, Atlanta, USA Competencies

IT Skills: MS Office including Excel and PowerPoint; Oracle Languages: Arabic-Mother Tongue; English-Fluent

References Available Upon Request

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