PROFESSIONAL EXPERIENCE

Rosmerta Oct **** to Aug 2021

General Manager – Sales and Marketing - Northern Region Rosmerta is the Country’s leading player in the e-Governance Sector with a varied System Integration Projects like Smart card based DL / VRC, HSRP, Speed Governors, Vehicle Tracking system, Integrated Transport Management Systems, Integrated Automatic Vehicle

Test Lanes, RFID based Solutions, etc...

Managing the business of Speed Governor, Auto Fare Meter and VTS and Fast Tag.

To conduct the market analysis, Pricing and Competitiveness of the products and to develop Business Plan and Strategic Plans for customers through the network.

Working in tandem with Sales Executives/Area Sales Managers to plan and coordinate business generation.

Managing all aspects of business; starting from setting the vision and mission to strategy & business planning, channel creation, implementation and control of system and processes.

On Mar’17 transferred to the parent company Rosmerta Technologies Ltd, the role includes coordination with the Govt. Authorities for Implementation through Tender System for INC Centre and Automated Driving Test Tracks for respective states.

Project on acquiring the Lubricants, Adhesives, Sealants (Project Stage), Conducted Competitor’s Survey, Distribution Strategy Designing, Pricing Devising, Product Promotion Planning, Marketing Support Planning, Tendering . Pensol Industries Ltd. Oct 2013- Sept 2015

Regional Sales Manager - Eastern & Southern Region

Strategy implementation across the East and South geographical locations based in New Delhi

Leading Retail/Industrial/Commercial sales for East & South India through network of distributors, dealers, workshops, OEM’s and B2B consumers

Leading 6 Sales Managers, 15 Territory Managers, 10 Sales Executives and cross functional team as well as office and admin staff. Petronas Lubricants Oct 2010 – Sept 2013

Public Company; 1,000-5,000 employees; Oil & Energy Industry Sr. Sales Manager (Sales & Marketing) - Eastern Region

Conceptualizing and planning selection process & establishing strategic alliances /tie ups with financially strong & reliable channel partners.

Ramping of bazaar channel regionally via aggressive launch plans, implementing

Demand generation and building personal repo with channel partners.

Developing corporate communications for the region planning and execution of ATL and BTL activities for B2C and B2B Customer’s.

Creating comprehensive Sales & Marketing Plan including product positioning, building brand equity, and channel and “go to market” strategy and product development.

Castrol India Limited June 1995 to Sept 2010

Public Company; 10001-25,000 employees; bp Oil & Energy industry Growth Path / Assignment handled Eastern Region

Sr. Sales Executive (North East), Guwahati - Jun’95- Mar’98

T.S.M – Rural Project (Bihar), Patna–Apr’98 - Mar’2000

Dy. Sales Manager (BH/JH), Patna – Apr’2000 – Mar’03

Dy. Sales Manager (UP), Lucknow – Apr’03 – Mar’05

Dy. Manager Marketing – Apr’05-Sept’10

(UP / BH / JH/ WB)- Castrol & BP Lucknow/Kolkata

+91-965*******

g

Gurgaon, IN

adqj8p@r.postjobfree.com

\amit-kumar-sinha-09356819

amit_sinha5

A competent professional with 25+ years of

experience in Sales and Marketing Operations

with broad-based expertise in Strategic Plan-

ning, Business Development & Sales Opera-

tions; Proven ability to analyse key business

drivers and develop strategies to grow the

bottom-line; High integrity, energetic leader

known for ability to envision and create suc-

cessful outcomes in complex situations; Areas

of excellence include Brand Development /

Channel Sales Management in B2B and B2C

business across various regions in the country in

different streams reflecting excellent perfor-

mance with leading Brands, acknowledged for

strengthening companies to lead in highly com-

petitive markets and for delivering innovative

marketing concepts and strategies. Possess

diversified industry knowledge in FMCG, Indus-

trial Paints, Lubricants (MNC) and Automobile

Spares Industry.

BSc Chemistry I University of Lucknow

PGDMSM I Bhartiya Vidya Bhawan, Mumbai

MBA - Retail Marketing

Emperial Institute of Management & Research

New Delhi

Marketing Strategy

Channel Management

Team Leadership and Supervision

Rural Marketing

Distribution Management

ATL/BTL Activities

Competitive Market Analysis

AMIT K SINHA

GM - Sales & Marketing

PROFESSIONAL EXPERIENCE

EDUCATION

KEY SKILLS

Marketing: Designed and measured Trade and consumer schemes

(implementing regional and H.O. level schemes and loyalty programs) for the Region and provided feedback to Sales & Marketing Team. Launched BP brand in UP / BH by implementing New Marketing Strategies Developing corporate communications for the region, ATL & BTL activities for creating demand & secondary sales total business generated 29 cr. for the two states.

Organizing & Coordinating Dealers / Distributors Meet & Conceptualizing & conducting market building activities across region. Sales: Successfully handled the entire spectrum of business operations in Retail / Industrial lubricants & generated business in the assigned territory i.e. states of NE, BH, JH, WB,U.P.

Expanded dealer network, franchisee and Industrial customers (ONGC/OIL INDIA/ CIL etc.)

Spearheaded the WCCM Project, and Successfully introduced RTM business (MCO Segment) by identifying market areas where conventional trade route /coverage is unable to justify the Demand Vs Supply Curve in the states of UP, BH & JH. Shalimar Paints Limited April 1993 – May 1995

Area Sales Manager-Industrial Division (Northern Region) In the institutional segment generated business for 650 kls PA and achieved revenue growth by 15% annually in bulk segment for the region based at New Delhi.

Dabur India Ltd. Jan’ 1987 – Mar’ 1993

Area Sales Manager (Northern Region)

Organized, developed and successfully lead the North Zone team based at New Delhi.

Analysing / Monitoring and evaluating competitor sales trend and activities

Channel identification and strategies developed to achieve the set targets.

Development and use of human resource strategically for better and maximum results.

Conduct quarterly sales meeting to brief about marketing strategies, campaigns and sales trend and to discuss on key marketing activities progress / Implementation levels/ & deviations

PROJECTS UNDERTAKEN

PGDMSM Project – Ethics in Advertising (A case of Liquor Advertising) Castrol Project - Retail Marketing

PROJECTS undertaken during the tenure of Castrol India in developing a successful business plan to acquire most numbers of clients and developed new channel

PROFESSIONAL PROJECTS:

WCCM Project: Coordinating implementation of World Class customer management which not only systemizes sales process also enables to optimize stock level in all the level of supply chain.

RTM Project (MCO Segment) :To develop a parallel Non Franchisee Workshop Channel, initiated and manage a new Route to Market and integrate it into existing channel infrastructure to drive business growth from this new segment in the year 2006

Dabur—Moved up the ladder to ASM in

1991 recognized with MD Trophy in 1989

and 1990 .

Shalimar Paints— Developed Industrial

business to 30% acquiring major business

share in Hindalco, NTPC, Tullu, BHEL and

DLW during Shalimar Paints.

Castrol — CRB Challenge Trophy 2001 &

2002

- Best Turnaround award in 2003

- WCCM Champion Trophy in Dec’03

- Eastern Region Champion MD Trophy f

from 2004 to 2009

- Foreign Trips for 5 countries achieved.

- HSSE Champion for Eastern Region.

-Launching of bp Brand and attaining Mar-

ket Share of 4.2 % in 1st Year

In Petronas – Launched Eastern Region and

ensured compliance of Credit Policy.

- Dexterously expanded distribution Net-

work In WB.JH, BH, OR plus C&F

In Pensol – Launched the brand in South-

ern Region and ensured good volumes in

the region through retail and Industrial

Business.

- Developed Retail business by expanding

network and volume plus Developed key

clients like HAL, NTPC, UPSRTC etc.

In Rosmerta – Developed B2C Customers

for SLD, VTS and CCTV, Developed B2B

customers like Mahindra, Tata and AMW

dealer

- Attained diversified Govt. Business by

developing New Automated Driving

Testing Track across UP, Delhi and Gujarat

States.

- A Proven Sale and Marketing leader with

track record that demonstrates

- Self Motivation, Creativity Initiative

to achieve both personnel and corporate

goals .

Effective Executive Workshop

Negotiation skills

Managerial Effectiveness

Neuro- linguistic Program

Time Management Skills

HSSE, Discovery, Ethics

Marital Status :- Married

Languages Know n :- English, Hindi,& Bengali

Location Preferred :- Anywhere in India and Abroad NOTABLE ATTAINMENTS

CERTIFICATION & TRAINING

PERSONAL DOSSIER

Contact this candidate