Data Analyst Marketing

Ronald D. Smith Jr.

**** ****** **. ******** ****, OK 73162 Phone: 405-***-****

Email: adqiqo@r.postjobfree.com

Work Experience

Cox Commutations – Oklahoma City, OK 1/2011 to 3/2019 As the third-largest cable entertainment and broadband services provider in the country, Cox Communications Inc. is best known for pioneering the bundle of television, Internet, and telephone services together, offering consumers the ability to consolidate their services with one provider. Marketing Data Analyst

• Used strong collaboration and facilitation skills across multiple levels within the company to create requirements and documentation, conduct stakeholder analysis, process modeling, workflow documentation, and requirements engineering.

• Employed strong analytical skills to reconcile initiatives with business strategy and goals and communicate technical information to non-technical personnel and business information to technical personnel.

• Significant experience in managing end-to-end campaigns with the ability to build, execute and support the Unica campaigns in marketing space.

• By creating a strong Unica campaign, I was able to: o Created Unica waterfall flowchart that are efficient and structured for analysis. o Optimize Unica flowcharts.

o Created User Variables and Derived fields along with data conversions between string, date, numbers; Audience Levels; and Customer Macros and Triggers. o Used process boxes like Extract, Select, Segment, Sample, Mailbox and Snapshot with a high efficiency.

o Schedule the Unica campaigns and a good understand of Unica reports and its variations as well as hands-on experience in SQL and database concepts of joins. Other positions held:

• Marketing Data Analyst for National Campaigns

• Marketing Data Analyst for Central Region Campaigns

• Marketing Data Analyst for Oklahoma Campaigns

Center for the Support of Families (Silver Spring, MD) 2/2009 to 5/2009 The Center for the Support of Families (CSF) is a nation-wide leader in consulting and program redesign for health and human services agencies. Working at the local, state, and federal levels, CSF integrates new strategies and technologies into social services, and has played key roles in development and outreach on some of the largest and most important child support and child and family services initiatives.

Senior Associate

Development of new programs in “New Hire” outreach at a national level.

Led focus group on national “Verification of Employment” and collaborated with national work group on document creation.

Created Internet web page for the “Automated Enforcement of Interstate” (AEI) child support cases.

Wrote national policy responses and gave training to requesting state agencies for the enhancement of federal programs.

Performed ongoing customer/market research and demographic profiling to identify target populations for program development.

Oklahoma Department of Human Services (OKDHS) - Oklahoma Child Support Services (OCSS) Center for Coordinated Programs (Oklahoma City, OK) 04/1997-2/2009 Oklahoma Child Support Services acts as an economic advocate for the children of Oklahoma, ensuring that parents financially support their children. OCSS helps families become self-sufficient, and for those who are not receiving public assistance to remain self-sufficient. Programs Manager II, 2/2000 to 2/2009

Increased program area collections 60% by consistently delivering goal-surpassing programs with marketing and outreach campaigns which ensured complete client satisfaction.

Increased Voluntary Paternity rate in Oklahoma to 100% for 5 years through an outreach program that included several statewide trainings to medical professionals via OneNet presentation network.

Contract oversight on and up to 5 vendor contracts including responsibility for costs and Invitation to Bid process.

Successful outreach to states’ Insurance industry, Oklahoma State Bar Association, State Legislators, Oklahoma’s employers and to over 38 OCSS district field offices.

Maximized available resources to meet and exceed division goals and legal mandates.

Oversaw 10 Infonet and Internet web pages and was responsible for their content and message.

Sign off authority on all marketing and outreach materials for assigned program areas.

Administered and managed 14 programs and 5 contracts for OCSS and developing marketing and outreach for all program areas. Supervised up to 14 staff members who carried out the Division’s mission of child support enforcement among all 50 states, 4 American Protectorates, 17 foreign countries and 2 tribal IV-D agencies.

Other positions held:

• Administrative Programs Officer III

• Administrative Programs Officer II

• Child Support Enforcement Specialist II

• Child Support Enforcement Specialist I

Awards

• Governor’s Commendations at Quality Oklahoma Team Day 2008 (OCSS Insurance Matching Legislation and Automation Workgroup and OCSS IRS DRA Automation and Interest Process Improvement Team)

• OKDHS Quality Award 2008. (OCSS Insurance Matching Legislation and Automation Workgroup, OCSS IRS DRA Automation and Interest Process Improvement Team, OCSS Oklahoma Tax Commission Referral Automation Process Improvement Team)

• The Administration for Children and Families (ACF) Best Practices Award (2007 for Lottery Intercept) and (2008 Automation of Financial Institution Data Match) Education

1993-1996 Juris Doctorate

New York Law School, New York City, NY

1990-1993 Bachelor of Arts

University Of Oklahoma, Norman, OK

Major: Communication, Minor: History

Skills

• Marketing Strategies, Execution & Outreach Campaigns

• Government & Corporate Communication

• Creative Team Leadership

• Services Positioning & Branding

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