Marketing Manager

Owner

Mallika Market h"ps://mallikamarket.com/

Jan 2021 — Present

Taipei, Taiwan

• Implemen?ng effec?ve social media strategies with the following key metrics:

- 21,456 unique annual visitors

- $0.05-$0.12 CPC per campaign on Facebook and Instagram Ads

- 2.56% sales conversion rate

• Supervising shipping and packing with 0% Order Return Rate

• Managing website content and transla?on on Shopify

• Sourcing from India and establishing rela?onships with suppliers to achieve sustainable business advantages Marketing Manager

LKW Engineering, LLC

Oct 2020 — Jan 2021

Frisco, TX

• Worked with engineers and CEO to develop a clear winning strategy for each bid

• Ensured on-?me submission of compliant and commercially sound bids

• Led and managed effec?ve response to RFQs/RFPs and interview prepara?on

• Managed fundraising campaigns and proposals for The Building Block Ini?a?ves Mentor Program Marketing Analyst

Soonest Express Inc.

Sep 2019 — Oct 2020

Grapevine, TX

• Analyzed and visualized logis?cs data to develop ac?onable strategies, resul?ng in 80 prospects in 3 months

• Developed SEO strategies and achieve: a 170% YoY increase in web visits and brand awareness

• Maintained SEO by upda?ng website content, metadata, JSON, and keywords

• Created high-quality web content to support lead genera?on for logis?cs and brokerage services

• Created ?meline and executed marke?ng strategies to support new service project Sherry Wang

Email ********@*****.***

LinkedIn sherrywangmimi

Languages English and Mandarin

Education

Southern Methodist University

— Master Science in Management

Na3onal Taipei University

— Bachelor of Public Administra9on and Policy

May 2019

Dallas, TX

Jun 2013

Taipei, Taiwan

Skills

• Social Media and PPC: Google Ads Instagram Ads Facebook ads

• SaaS Marke3ng: Google Analy?cs Salesforce

• SEO Tools: Google Search Console Google Ads Keyword Planner

• Data Analy3cs Tools: SQL Tableau Visual Studio Advanced Excel

• Website Development: HTML CSS Javascript JSON WordPress Shopify Certifications

• Microsoh Azure Solu?ons Architect Expert (Cer?fica?on ID: 989947536)

- AZ-300 Microsoh Azure Architect Technologies

- AZ-301 Microsoh Azure Architect Design

• Google Analy?cs Cer?fica?on

• Salesforce Administrator (In progress)

Co-Founder / Marketing Manager / Consultant

Abithe International Education

Dec 2016 — Aug 2018

Taipei, Taiwan

• Led marke?ng team and s?mulated sales to achieve monthly goals ($30,000/month)

• Planned and executed marke?ng strategies and ROI targets to support volume and sales growth

• Developed the digital marke?ng plans and analy?cs to achieve a data-driven marke?ng culture

• Iden?fied issues and improved social media strategies via AB test, campaign performance, and data report

• Entered over 50 partnerships with universi?es, language schools, travel agencies to offer end-to-end solu?ons to clients

Consultant and Project Manager

Omega Study Abroad Centre

Apr 2015 — Dec 2016

Taipei, Taiwan

• Managed porqolio of clients applying to degree and cer?ficate programs by providing ongoing academic and career counseling

• Assisted in over 120 clients per year applying to overseas universi?es and language schools

• Managed summer and winter camp projects and recruited an average of 60 students from age 14 to 22 per year

• Provided exper?se and coached admi"ed clients to complete visa applica?on forms and immigra?on checks AML Compliance Officer

Standard Chartered Bank

Apr 2014 — Apr 2015

Taipei, Taiwan

• Implemented KYC/AML transac?on monitoring and reviewed alerts triggered by an automated system

• Maintained records of high-risk customers and enterprises; reported suspicious ac?vi?es to the Financial Supervisory Commission and Taiwan’s financial regulator

Executive Assistant to the VP, Risk Management

Taipei Fubon Commercial Bank

Apr 2010 — Jul 2013

Taipei, Taiwan

• Tracked travel and expense receipts for accurate accoun?ng reconcilia?ons. Filed and followed up on reimbursements, credits, and payments status

• Maintained mee?ng schedules, answered phone calls, and handled confiden?al informa?on and documents

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