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Sales Manager Customer Service

West Bengal, 712201, India
March 15, 2022

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: Flat */c, Rini Apartment, ***/C, G.T. Road, P.O. Srirampur,

District: Hooghly 712201; West Bengal.

: +91-943*******, +91-628*******; :

Professional Summary:-

Goal-oriented sales manager with distinguished experience in FMCG/FOODS/BEVERAGES/PERSONAL CARE industries and proven leadership abilities. Expert in increasing productivity and customer satisfaction while driving revenue and sales through appointing and managing Channel Partners to

effectively service retailers, expand distribution and strengthen trade relationship & brand promotion. Committed to streamlining procedures while optimizing employee talent, with desire to lead teams toward achieving revenue goals. Focused on keeping up-to-date and informed on competitors and specific needs of assigned sales geography.

Professional Skills

Strategic planning &Business development.

Sales Planning and organizing

Periodical Sales Forecasting (Annually, Quarterly, Monthly)

Decision-making ability

Expansion distribution & coverage through appointing and managing Channel Partners

Sales Promotion & BTL activities planning & activation.

Strong Interpersonal & problem solving

Sales processes implementation & Sales Reporting

Negotiation & relationship building

Possess Strong analytical & Communication skills

Leadership skills to motivate and drive the team

Coaching and mentoring

Coordination with Logistic, Commercial & HR department to deliver commitments

Monitor Competitor Activities and keep abreast of Market Trends

Computer literate in MS Office, Outlook & Internet


Senior Area Sales Manager.

Annapurna Food & Beverages Pvt Ltd

Dec 2020 - May 2021.

Kolkata & Rest of Bengal.

Key Responsibilities:

Gaining sales volume utilizing the available resources & taking initiative of strengthening the resources for future growth.

Creating new channel sales network, appointment of Super Distributors/Distributors, and align retail channel

Increasing the brand acceptance level in the market

Enhancing the stock management at market & depot level

Managing a team of 1 Area Sales Manager, 4 Sales Officers, 10 TSIs & 8 ISRs.

Prepare / Submit Periodic Area Performance Reports to General Sales Manager.

Key Accomplishments:

Expanded distribution width by appointing 4 Super Distributors & 24 Sub Distributors to Gain Business Volume, Coverage

Appointed 3 TSI& 4 ISRs to develop the Sales Growth, Revenue Enhancement.

Achieved better controlling of Field Forces through Implementation of Market Discipline & Daily Activity reporting system .

Made faster settlement of claims of channel partners from 3months to 45 days with coordination of Commercial & Sales Team Members

Gained Brand Awareness, Brand Building& Market Share through operating BTL activities in market place.

Implemented &monitored effective Trade Promotion Plans to generate Sales Volumes& Market Presence

Territory Sales Manager

Keventer Agro Ltd (Frooti & Appy Division)

Jan 2017 - Dec 2020.

2017-2019- Part of Kolkata, Birbhum District,

2019-2020:-Part of Jharkhand State-

(Ranchi, Lohardaga, Latehar, Daltonganj, Koderma, Hazaribagh).

Key Responsibilities:-

Appointment Of Super & Distributor for expansion of distribution width hence sales growth.

Increase the sales volume contribution of PET Bottles to gain market share & brand positioning.

Focus On Distribution & Visibility Of Products For Market Dominance.

Business Planning & Activation (Annually/Quarterly/Monthly).

Monitoring, Guiding, and Training Of Sales Team Members.

Review & Analysis Of Area Performance & Future Planning On A Regular Basis.

Market Activation Planning & Execution.

Yearly Appraisal Of Self & Team Members.

Key Accomplishments:

Appointed 4 Supers in addition to existing 5 Supers to build up a smooth distribution network.

Doubled the number of Distributors (From 32 to 69) & distribution width in Both the States.

Gained Sales Volume Growth of 80% on Cumulative.

Sales Ratio increased in Pet Bottles from 20% to 42%

Appointed 6 Sales Executives & 8 ISRs to improve Sales & Distribution Performance..

Plan & Executed Visicooler Installation to gain market dominance.

February 2015 – January 2017.

NILON’s Enterprises Pvt. Ltd


Key Responsibilities:

Monitoring a Sales Team of 22members which includes (Sales Officers, Sales Organizers &PSRs).

Increase the distribution width & coverage by appointment of Distributors

Forecasting & Achieving Periodic Area Sales Plan.(Annually/ Quarterly/ Monthly)

Ensure Proper Implementation of Sales Administration Procedures in the Area.

Prepare / Submit Periodic Area Performance Reports to National Sales Manager.

Launch plan & activation of new products.

Key Accomplishments:

Extended distribution in 3Districts by appointing 12 Distributors & 10 Sub Distributors to Gain, Coverage & Improve Sales Performance.

Appointed 2 Sales Organizers & 3 PSRs to develop the Sales Growth, Revenue Enhancement.

Successfully launched Spices in 12 Districts & around in 8000 outlets.

Executed BTL activities in market place to gain Brand Awareness, Brand Building& Market Share.

Implemented &monitored effective Trade Promotion Plans to generate Sales Volumes& Visibility.

Maintained a Cumulative Growth Rate of 27% in Sales Volume & Revenue Generation over (2016 VS2015)

Area Sales Officer

Everest Food Products Pvt Ltd.(EVEREST SPICES)

Apr 2013 - Jan 2015.

Area:- Part of Kolkata, North 24 Parganas. &Howrah

Key Responsibilities:

Leading a team of 4Field Sales Officers & 28 ISRs

Sales Forecasting.

Planning & Activation of Trade promotion Plans.

Stockiest Appointment & Infrastructural Development.

Periodic Revision on the Progress of Business, Weekly, Monthly, Quarterly.

OTJ Training of Sales Team.

Key Accomplishments:

Appointed 6 distributers.

Added 360 new uncovered outlets under direct coverage.

Restructured beats & added 4 ISRs with additional volume sale & width of Distribution.

Gained a volume growth of 22% over last year.

Implemented the market disciplines & activation of Trade Activities for the growth of the brand.

Groomed field forces (ISRs) & (FSOs) for the utilization of POP materials & proper merchandising.

Sales Officer


Aug 2012 - Mar 2013.

Key Responsibilities:

Supervising & controlling the job of 6 Territory Sales Officers,

Implementing trade activity plan through them,

Stockiest Appointment & Infrastructural Development.

Achieving Primary & Sec Sales Target through TSOs.

Key Accomplishments:

Covered a large Territory of Part of Kolkata, Howrah & .Medinipur.

Added additional untapped 300 outlets under direct coverage, & placed 2 TSO to gain Sales Volume.

Volume growth increased by additional Rs 9L per month, with effective utilization of available resources.

Territory Sales Officer

Hindustan Unilever Limited. (Detergent, Personal Care & Foods Division)

Mar 1995 - Oct 2011.

Area covered Districts: – Hooghly /Howrah/ Medinipur (East & west) / Bankura / Burdwan (EAST & WEST) / Murshidabad / Malda / North & South Dinajpur/Siliguri/Darjeeling.

Job Responsibilities:

Taking care of a Territory with a Monthly Turnover of 4.5 Crores

Analyze the latest market trends and tracking competitor activities

Planning & Execution of coverage the unexplored market segments/customer groups for business expansion;

Identifying and networking with financially strong and reliable channel partners, resulting in deeper market penetration, developing new business partners to expand product reach in the market.

Shouldering the responsibility of providing aid in business issues such as identifying growth opportunities, etc;

Implementing pre & post marketing activities for successful launching of new products.

.Key Accomplishments:

Rewarded as the “MOC Star” in West Bengal area for 4 months out of 9 months in 2011

Hold distinction for receiving Good Service Award in 2007 from the” CEO”.

Honored with the Director's Award (You are the Star) for 2008 for highest growing territory.

Acknowledged with “Lux Star Award in 2006” from reputed film star Mrs. Aisharwya Rai”

Sales Man

Tata Oil Mills Company Limited

Dec 1991 - Mar 1995.

Area Covered Districts: - Nadia/Murshidabad/Malda& North 24 Parganas,

Key Accomplishments:

Competently maintained highest standards of distribution system, channel management & customer service.

Achieving monthly sales (Both Primary & Secondary) & collection targets.

Set up channels of distribution to maximize reach and exploit available market potential.

Maintained productive business relations with dealers and direct sales associates to ensure their continued association with the company.

Sales Representative

Real Value, Inc.

Aug 1990 - Nov 1991.

UNDER A FRANCHISE),selling domestic Fire Extinguishers door to door direct selling to the end consumers, Area of Coverage:- Durgapur Town.


University of Calcutta

Bachelor of Commerce (Hon’S)

1984 - 1987

Languages Known

1)English: - Expert

2)Hindi: - Fluent

3)Bengali: - Mother Tongue.

Date of Birth: - 18/10/1966.

Computer Skills:-

MS Office (Word, Excel, Power Point), MS Outlook & Internet

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