Board Member House Manager

Shannon K Conway

adqhs1@r.postjobfree.com Richmond, VA 804.986.464 in/shannonkconway

Vice President of Operations with extensive experience in new business development. Maintained solid career progression, including multiple promotions, within R&L Hospitality Group. A comfortable trainer and mentor of staff with a keen ability to recognize and foster top talent. Seeking to leverage background and executive leadership to transition into a new role. COMPETENCIES

Event Planning

Hiring & Training

HR Development

Inventory Control

Labor Management

Margin Performance

Measuring Objectives

Menu Development

Opening New

Restaurants

Operations

Management

P&L Management

Payroll Processing

Project Management

Promotions and

Marketing

Recruitment

Sales & Revenue

Forecasting

ServeSafe Certified

Some Spanish

Vendor Negotiations

Vendor Relations

EXPERIENCE

Hatch Companies 10/2020-present

Vice President of Operations

• Oversee the strategic planning and daily site operations for four Hatch entities: Hatch Kitchen, Hatch Packaging, Hatch Butchery, and Hatch Logistics

• Analyzed labor hours, financial planning, membership, marketing and sales efforts

• Generated routine reports related to payroll, labor, and sales forecasting in addition to creating an inhouse inventory system to manage Packaging, Butchery, and Logistics assets.

• Remained audit-ready and ensured sanitation standards in all production areas were met

(ServSafe Certified)

• Directed general Human Resources protocols for each entity including hiring, training, and coaching for all positions

• Supervised 25 frontline employees, four production supervisors, and three department directors

• Oversaw growth and expansion of the Company during the pandemic and transition to routine work and expanded membership and marketing efforts as the pandemic stabilizes.

• Planning and development for all existing entities and research and development efforts for upcoming expansions.

R&L Hospitality Group 5/2008-9/2020

Director of Operations

• Oversaw the strategic planning and daily site operations for six restaurants (see below), one full-service event space, and catering operation in Richmond, VA

• Analyzed labor hours, financial planning, and sales/promotional effectiveness

• Generated routine reports related to payroll, scheduling, and labor costing in addition to food and beverage inventory

• Remained audit-ready and ensured sanitation standards in all preparation and public areas were met (ServSafe Certified)

• Directed general Human Resources protocols for each location including hiring, training, and coaching for all positions

• Supervised 140 frontline employees and five salaried General Managers

• Conducted full inventories 13 times each year and analyzed costs for labor, food, and beverage

• Promoted into Director position after demonstrated success in previous location roles Restaurants Under Leadership through 2020

Brunch (Co-Director, Opening General Manager), 2018-2020

• Leveraged success of Lunch & Supper brand to develop and open unique Brunch-themed restaurant concept

• Gained a local reputation and following prior to open resulting in highly anticipated & successful soft and grand openings with ample local press

• Opened with weekly sales 19% over projection during first month

• Hired and trained GM

• Developed FOH protocols for hiring, training, daily work, etc.

• Hired and trained all opening FOH staff

• Established and negotiated vendor processes and relationships

• Co-designed food and beverage menus and formalized the final design of printed materials

• Finalized bar beverages and set food/drink pricing

• Set up and executed web and social media marketing strategies Lunch & Supper (Co-Director), 2014-2020

• Co-developed unique restaurant concept and executed strategic plan that resulted in top ratings on Yelp & Tripadvisor, and up to $100K in weekly sales

• Took over management of existing successful, small format concept (LUNCH. restaurant), while partnering with owner to open a second, larger sister concept (SUPPER!) next door.

• Within first year of opening SUPPER!, seating was expanded to add a 40-seat patio plus a beer garden area with small food and beverage menu and weekly entertainment

• Hired and trained all opening FOH staff for Lunch and Supper, set shift schedules, and established all opening & closing procedures

• Conduct final interviews for key employees

• Lobbied to open adjacent space (Urban Roost Catering & Events) as a catering and event site that has since generated consistently high sales of up to $15K weekly and 12 months out bookings

• Grew a local reputation for being a unique and quality dining experience resulting in consistently high ratings on Google, Yelp, and Facebook

• Established and negotiated vendor processes and relationships

• Co-designed food and beverage menus and formalized the overall design of printed materials

• Curated bar beverages and set food/drink pricing

• Set up and executed web and social media marketing strategies The Urban Roost Catering & Events, 2016-2020

• Pitched and executed catering and event space concept from the ground up

• Set up all initial intake, filing, delivery, and planning procedures for catering and event business

• Hired, trained, and organized the service staff pool for this business

• Worked with local vendors and existing customers to promote by word-of-mouth to annual gross sales of $520k after one year

• Supervised monthly “Brunch Market” that created partnerships with local artists and craftspeople resulting in an average of $7k in food and beverage each market

• Acted as initial Catering and Events manager for the first 6 months in operation

• Oversee weekly C+E business and support staff for events as needed The Grill at Patterson and Libbie, 2013-2020

• Promoted from General Manager (Jan, 2013)

• Maintained GM responsibilities while still acting GM of Starlite Dining and Lounge

• Set FOH schedule along with opening and closing, side work, and steps of service protocols

• Maintained positive growth and hired & trained assistant managers to support growing supervisory needs

• Helped foster positive growth from weekly sales of $18k to regular weekly sales of $35k+

• Hired and trained current General Manager and current Co-Director here Starlite Dining and Lounge (now closed), 2008-2018

• Promoted from Front of House Manager (April, 2010)

• Initiated and maintained monthly food and beverage inventories and cost targeting

• Rewrote food and beverage menus to meet costing goals more aggressively

• Set up bar promotions, special event nights, and social media presence City Diner

• Wrote database survey for new POS system 2016

• Set up POS system and trained staff to operate properly.

• On call for all POS system issues (tech support)

• Update all printed, online and POS menus annually

• Handle all marketing and advertising

• Annual menu updates for content, layout, and pricing The Village Café

• Wrote database survey for new POS system 2016

• Act as POS support for this location

• Annual menu updates for content, layout, and pricing

• Handle all marketing and advertising

TECHNICAL SKILLS PROFILE

POS: Aloha, Microsale, Toast

Payroll & Accounting: QuickBooks,

Scheduling: When I Work

Waitlist: Waitlist Me

Internal Communication: GroupMe,

Slack

Content Management: Wordpress,

Squarespace, Instagram, Facebook,

LinkedIn, Twitter

Google Workspace

Microsoft Office

EDUCATION + TRAINING + COMMUNITY

Virginia Commonwealth University

Extensive coursework toward a Mass Communications Degree Certifications: ServSafe Certified

Other: Richmond Chapter President and Board Member At-large of VRLTA Richmond Chapter

(Virginia Restaurant, Lodging and Tourism Assn)

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