Danielle N. Kelleher
* ******** ***, ******, ** *1760
774-***-**** / ********.********@*****.***
OBJECTIVE: Marketing or Sales position with responsibility for developing and executing strategy, reporting and analysis to improve growth and retain customers in a dynamic, growing business.
EDUCATION: UNIVERSITY OF MASSACHUSETTS, Amherst, MA
May 2006, Bachelor of Arts, Journalism & Bachelor of Arts, Psychology
PROFESSIONAL EXPERIENCE:
Massage Envy, Shrewsbury, MA
FRONT DESK ASSOCIATE
Mar 20 - July 20
●Check people in for their services by detailing what service they are receiving (massage, facial, microdermabrasion) and asking questions and taking temperatures due to Covid 19 protocol
●Cleaning up all rooms of services, and public areas, and doing laundry
●Promoting memberships to the Massage Envy services and getting people to sign up for them
●Learning and being able to speak to all products on shelves. Aromatherapy, face and body regimens.
●Opening and closing the store including the register.
●Bank runs for change and deposits.
Hampton Inn and Suites, Worcester, MA
FRONT DESK ASSOCIATE
Apr 19 - Oct 19
●Check people in at the hotel, create key cards for guests, check IDs, and collect payment from guests
●Create new reservations, and cancel reservations for guests
●Ensure guests have an exceptional stay at the hotel, providing services to guests that they request
●Answer phone calls to hotel and provide guests with information about the hotel, the services the hotel provides for guests, along with transferring calls to management when absolutely needed
●Ensure the treat shop is stocked correctly and collect payment from guests
●Run reports for the hotel twice per shift, including all downtime reports,payment inquiry reports, price override reports and ensure reports are correct for next shift.
●Act as a main liaison between guests and management
Consumer Research Solutions, Worcester, MA
DATA ANALYTICS ASSOCIATE
Mar 19 - Sep 19
●Analyze data from multiple resources and enter it in to a data content management system
●Review past data on RV's and update it in data content management system
●Upload photos in data content management
●Ensure all data is found and sorted correctly
From December 17 to Dec 18 I was taking care of a sick family member. I was unemployed during this time.
Cumberland Farms, Westborough, MA
MARKETING PROJECT ANALYST Oct 16 – Apr 17
●Work on multiple projects including gathering necessary resources, identifying project requirements, building out timelines to meet company goals.
●Analyze a campaign's return on investment, percent change year over year and potential to expand to other stores.
●Evaluate market penetration on new products in the dispensed beverage category.
●Analyze marketing metrics to identify store locations to be renovated.
●Work with advertising to develop campaign materials to promote coffee campaigns.
●Meet with vendors and partners to ascertain marketing goals and review steps to meet these goals.
●Develop training materials for the dispensed beverage category and developing requirements to be met by all store managers and employees to ensure best-in-class coffee and services.
●Offer insights to Senior Vice President of Marketing and CEO.
Starwood Hotels & Resorts, Fall River, MA
SALES & SERVICES REPRESENTATIVE Apr 16 – Aug 16
●Receive in-bound calls from new and returning guests to help locate the best hotels and resorts experience based on guest needs.
●Critical communication skills to enhance overall guest experience.
●Create memorable interactions that bring our brands to life for our guests before they ever step inside the hotel.
●Reported metrics on sales, call handle time, engagement with customer and foundation – critical information to guest.
●In-depth brand and technical training/ support to create an exceptional experience for guests.
Kellogg’s, Franklin, MA
REGIONAL SALES REPRESENTATIVE II Oct 14 – Oct 15
●Growing base sales through maximizing distribution, share of shelf, and selling incremental displays
●Writing, entering, and processing customer orders
●Ensuring that customers are sufficiently merchandised by controlling back room stock and shelves
●Leveraging the merchandising team to execute product placement
●Presenting new ideas and new ways of thinking in an effective and persuasive manner
●Utilizing coverage plan to meet and exceed call coverage expectations for customers
●Providing data and insights to internal partners for growth from in-store consumer activity
●Promoting and fostering a collaborative teamwork-based culture to support winning in the marketplace
Self-Employed, Natick, MA
MARKETING CONSULTANT Apr 12 – Sept 14
●Project management for start-up business
●Social media marketing, content marketing, presenting analytics.
City Sports, Wellesley, MA
SALES ASSOCIATE May 14 – August 14
●Customer service, sales, returns, email capture
●Retain and acquire customers with Insider loyalty program
●Brand/product knowledge shoes, equipment, apparel
Victoria’s Secret, Natick Collection, Natick, MA
SALES ASSOCIATE Nov 13 – May 14
●Customer service, sales, returns, email/phone capture
●Retain and acquire customers with credit loyalty program
Bayliss Furniture Distributor, Newton, MA
ECOMMERCE PROJECT MANAGER May 13 – Sep 13
●Provide data for multiple e-Commerce vendors; update image uploads, creative copy-writing, pricing to get product ready to purchase online.
Parametric Technology Corporation, Needham, MA Aug 06 – Feb12
REGIONAL MARKETING MANAGER Oct 11 – Feb 12
●Channel Marketing Manager (Americas)
●Created and presented monthly marketing strategy, tools and best practices webinars for Value-Added Resellers and Channel Partners supporting product revenue growth objectives.
●Ensure alignment of strategy and goals for worldwide VAR network.
●Improved accessibility of marketing campaign materials to our Partner Portal and Marketing Resource Center
●Communicated Marketing Development Fund strategy to encourage VAR marketing efforts, approved VAR marketing funds.
●Demand Generation Manager (Americas)
●Media placements for multiple software products for an SMB audience including concept, strategy and budget planning.
●Create advertisement campaigns and marketing strategy to increase awareness, generate new leads and opportunities for sales teams.
GLOBAL eCommerce MANAGER Oct 09 – Oct 11
●Grow revenue stream for PTC software products.
●Achieved $1.5 – 2.2Million Net Revenue Y.O.Y.
●Worked with cross-functional group to integrate ecommerce platform with CRM and sales systems.
●Expand reach of ecommerce function by creating eStores in new geographies and adding new software products.
●Report and present ecommerce metrics (traffic, conversion, revenue).
●Manage budget within defined marketing budget plan.
●Encourage social media efforts (LinkedIn, Google Ads, Facebook, Blogs).
●Strategy & Prioritize tasks based on corporate goals.
●Manage 5 direct reports, multiple vendors and leverage internal resources.
MARKETING SPECIALIST Aug 06 – Oct 09
●Achieve revenue and lead generation goals on PTC eStore Set up, manage and promote software products on ecommerce platform.
●Create comprehensive direct response marketing campaigns – Direct Mail, Email, Google Adwords, Banners, A/B tests, reporting.
●Cross-functional meetings with departments including fulfillment, creative, finance, customer service, business units/product management, pricing and packaging.
●Provide leadership and guidance to our team in China to ensure success.
COMPUTER SKILLS: Microsoft Office, Siebel CRM, Oracle iProcurement, Adobe, eCommerce, Google Analytics, Social Media, Basic HTML