Copywriter Content Writer Author technical Word / Windows / HTML / CSS

(Continues)

Randall Rensch

Senior Copywriter, UX/Content Writer, Researcher/Editor www.Rensch.com *********@******.*** +1-718-***-**** Linkedin.com/in/randallrensch Kew Gardens (New York City), NY 11415 Instagram.com/randallrensch Long, broad experience explaining

and marketing consumer and

business technology

Freelancing since 1994, I have written all types of marketing communications, independently and

functioning as a staff member of various agencies

and types of companies. Before that, I wrote full- time at ad agencies and broadcasters, on business- to-business (B2B) and consumer accounts, winning

an Effie for marketing effectiveness.

Experienced with consumer and business tech-

nology marketers from large manufacturers and

institutions to small businesses, entrepreneurs and start-ups, in high-technology, fintech, low-tech and no-tech. I handle projects from brainstorming to

final details, or join them in-progress. Introduced new products and solved marketing problems such

as brand- and category-reputation repair, parity

positioning, and consumer skepticism. All marcom

media. Have written advertorials and hundreds of

articles on subjects ranging from personal finance, acting, psychology, and business practices, to audio engineering and industrial machinery.

SELECTED ACHIEVEMENTS

Series of mailers drew 40% response

from chief pilots and CEOs.

Method to turn existing Dannon yogurt

into a drink countered new

competitors with rapid response and

minimal investment.

Effie Award for campaign effectiveness

increased IHOP sales 30-100%,

sustained growth 10% above national

average.

Addy Award (sales promotion):

Wausau Papers.

National Retail Merchants Association

Award: Blacksmith shoes, radio.

Quoted in Complete Guide to Creating

Successful Brochures and other books

on copywriting.

PORTFOLIO AND DETAILS

Portfolio: Rensch.com/samples

Technology Samples: Rensch.com/tech

Employment and Experience details:

Rensch.com/resume

Full list of services:

Rensch.com/services

Insights (blog): Rensch.com/blog

CORE COMPETENCIES INCLUDE: Marketing Communications creative ● Account contact (input / presentation) ● Creative consultation ● Strategic development ● Campaign extension ● Search Engine Optimization (SEO/SEM research and copywriting) ● Editing ● Editorial content and research ● Storytelling and Narration ● Naming/ branding ● Photography ● Website development and management ● UX design ● Social media ● All traditional media (mail, signage, video, etc.) ● user manuals and consumer guides TECHNOLOGY EXPERIENCE INCLUDES: Citibank ● IBM ● AT&T ● United Technologies (several divisions) ● Simplex (life safety/security) ● Harris ● ASEA ● Warren Paint ● Raymond James ● Körber PaperLink ● EDI, other fintech ● FEA Waterjet ● Datascope ● Sony ● IT services ● Raytheon ● IVECO ● Sikorsky ● Microsoft ● ASEA ● Airco ● Kodak RANGE OF EXPERIENCE (EXAMPLES): Raymond James ● Coca-Cola ● Domco flooring ● Chase ● Azrock tile ● car dealers ● Clariant colorants ● IHOP ● Wausau Papers ● Edge Studio ● KLM ● Rawlings ● Advanced Patient Advocacy ● Anso carpet fibers ● Dannon ● Norton High Performance Plastics ● Thompson Bearings Randall Rensch Senior Copywriter *********@******.*** +1-718-***-**** Page 2 of 2 PROFESSIONAL EXPERIENCE

Oct 1994 – PRESENT (Freelance/Contract)

MOST RECENT EMPLOYERS INCLUDE:

Edge Studio, LLC For more than a decade, this

recording studio, which also specializes in the training of voice actors, has steadily grown to be a leader in both fields, with the support of my sales copy,

educational content and guidance. I wrote a large

portion of their website copy (including SEO),

marketing presentations, scripts, and articles on

wide-ranging industry-related topics, from technique and psychology, to home-studio technology and

business practices. Also edited the writing of the CEO and guest bloggers and technical proposals.

Rensch.com/testimonials

The Transformation Agency / The Faulkner Group

Long a collaborator with this company's president, I have contributed to strategic planning, creative

conceptualization, and campaign development, also

serving as a trusted sounding board and contributor to the agency's innovative marketing ideas. Clients included investing services, financial back-office services, custom medications, medical technology.

Rensch.com/testimonials

PREVIOUS STAFF EXPERIENCE (with principal accounts)

Bryant Inc., Copywriter —AlliedSignal (Anso),

Azrock (tile), Domco (flooring, retailer support)

McCaffrey & McCall Direct, Copywriter — T.

Rowe Price (mutual funds/financial services)

Hammond Farrell, Copywriter — ASEA

(industrial equipment), Airco (gases), etc.

Marsteller, Copywriter — Chemical Bank (B2B),

Source Securities, Dannon (CPG food), Iveco

(trucks), Sikorsky (aircraft)

Edwin Bird Wilson, Copywriter —

Manufacturers Hanover (wholesale/retail bank)

Saxe Mitchell, Copy/Contact — IHOP

(restaurant, regional dealers association)

WSNL-TV, Copywriter/Scriptwriter/Producer —

retailer advertisers

Independent Copywriter/Producer/Talent for

radio commercials — retailers

WLIX Radio, Copywriter, Producer,

Commercials talent — retailers

SOFTWARE

Proficient: Word / Windows / HTML / CSS / PHP /

Photoshop / Pro Tools / Major browsers / Facebook

/ Instagram / Wild Apricot

Familiar with: JavaScript / MySQL / Excel

RELATED EXPERIENCE

Voice actor, narrator and audio producer. Having begun my career in radio advertising (writer, producer, talent), and later having a professional relationship with Edge Studio, I have trained extensively with leading voice-over coaches. In addition to strengthening my work for Edge Studio (summarized above), this experience benefits other clients by giving me extra insight into presentation, and in writing for TV, video and radio. Swiss Ski Club of NY. I've repeatedly collaborated on the leadership board of this regional sports / social club with members from many countries and cultures. I enjoy mentoring others in strategy and details of club operations, spirit, and member acquisition / retention. On a volunteer basis, I have managed correspondence; website planning, content and operations; email copy; database administration; event planning; documentation (established a wiki); more.

EDUCATION

University of Illinois, Champaign, IL. B.S. Communications (Journalism) School of Visual Arts. Various courses in Advertising conceptual development, similar to other courses taken, taught by leading Creative Directors.

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