Robert Goldberg • Marketing Director • 415-***-**** • linkedin.com/in/robert-goldberg-57977799 Get the big picture: https://drive.google.com/open?id=15OSiEfvB__pCEHWg82hSpY2-0wOed0rW

Professional Summary:

Results-oriented marketer with 20+ years of experience in B2B/B2C brand strategy, communications, planning & management

Strong ideation/concepting skills that balance broad vision with fine details and flawless execution

Adept at driving bold initiatives and gaining consensus among staff, stakeholders and C-Suite executives

Consistently increase lead quantity & quality, lead efforts to reduce sales funnel friction leading to shorter lead-to-sale cycles

Proven, outcome-based branding/rebranding and corporate positioning expertise for several INC. & Forbes ranked companies

Skilled at achieving strategic business requirements, defining/exceeding KPIs, budgeting, and achieving revenue expectations

Strong customer experience acumen that informs methods for improved interactions across all customer touchpoints

Experience:

Marketing Director • PAC Machinery Group • San Rafael, CA

May 2014 – May 2021

Developed, and executed long-term marketing strategy and branding initiatives that are aligned with aggressive revenue and growth objectives, prevailing market characteristics, and competitive factors. Results included a >17% ($7M+) revenue increase in year one, with continued year-over-year growth

Deployed strategic initiatives that increased client revenues and identified and penetrated new potential, high-yield markets.

increased sales across several poorly performing product lines, instituted modern CRM marketing processes, responded to shifting market trends and expanded reseller network by >60% (80+ new national and international distributor agreements)

Planned and executed a complex, omni-channel, demand generation program including content development, feature articles, trade shows, PR, positioning and rebranding, UX design guidance, social media, and online initiatives

Analyzed price elasticity across several product line, cut poorly performing products while investing in high potential lines

The result over 3 years was a top to bottom brand transformation and significant repositioning (turn-around) of the company and its damaged reputation - evidenced by greatly improved lead quantity, lead quality, and realignment toward higher-margin product lines.

Aligned engineering, sales & marketing efforts by creating inclusive, cooperative, internal consulting teams

Experience:

Co-founder - President • StartupFactory, LLC • Oakland, CA

February 2010 - April 2014

Plan and execute world-class, integrated marketing plans and go-to-market strategies for B2B technology startups as well as established, Inc./Forbes-ranked organizations and NYSE/NASDAQ listed clients

Led product positioning initiatives and developed corporate branding programs across global markets

Provided marketing guidance for several companies planning for M&A activities and pursuing IPO

Consult with developers on aligning cloud-based product design and development with the prevailing competitive SaaS landscape

Staff, manage and integrate the activities of multiple departments: sales, web/online, design, PR, content development, print and social media, research and trade show marketing

Hired, trained and mentored a highly-engaged team of marketing professionals

Established annual budgetary guidelines for larger ($400M) and smaller ($30M) organizations

Education:

California State University, Northridge

BA Design

University of California, Berkeley

Business Administration, Marketing Program, UC Berkeley Extension – Certificate Coursework

Personal and professional references upon request

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