V iviana Ayala

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Free Lance Bilingual Copywriter

Dealer eProcess - Chicago Illinois / 2021 August until today Creating engaging contents for Dealer eProcess, a company that provides marketing services for the automotive sector.

Free Lance Communications and Marketing Specialist for LATAM PCT International - Tempe, Arizona /February 2020 until today PCT international is a telecommunications company, it is a supplier of CATV and Internet companies around the word. I worked creating marketing strategies and communication material for the LATAM market in order to help the company with its expansion to this market.

Communications and Marketing Consultant

Cradle - Buenos Aires / September 2009 to October 2019 I worked for Research International and Synovate as a Field Coordinator for market research projects for multinational companies as oil, tobacco, pharmaceutical and also for government. I also worked as an independent consultant at different projects related to external and internal communication for telecommunications companies and for the public sector. Communications Manager

MINISTERIO DE JUSTICIA – Province of Buenos Aires/ May 2012 to October 2018 e Internal Communications and external communications. Design of press release, brochures. Deal with group communication needs. Back up information support. Bill draft writing. Institutional relations with press, public and private organizations.

Regional Sales Manager

Gire - Buenos Aires / May 2008 to November 2011

Gire is a financial service company by the partnership from HSBC, Santander Rio and City Bank. I was in charge of a net of 200 franchises for the Rapipago product. I worked in the corporative department as a head of a team of sales assistants and customer service for Buenos Aires region. My job was to expand the business in my region. Handling forecasts, increasing the turnover and projecting and planning the expansion of the business.

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Commercial Sales Manager

Wall Street English - Buenos Aires / July 2007 to May 2008 Supervision and coordination of the commercial, didactic and administrative team. My goal in the commercial area was to achieve the objectives of the branch. In order to do so, I also created marketing and commercial alliances with companies in the area, in order to improve the commercial opportunities for the branch, by generating more leads. Additionally, I developed a monthly local Marketing plan, which I followed up on. Other tasks consisted of training, assessing and motivating staff in order to optimize the staff s performance. Customer Service Associate

Cablevisión - Buenos Aires / May 2005 to July 2007 Customer Service for Cable TV and Internet products. My responsibility was to give support to the customers’ needs and claims. Billing, dealing with other company’s departments such as technical department and marketing.

Education

• Digital Design Certification

Da Vinci Institute Buenos – Aires / March 2014 – December 2014

• Bachelor's degree in Communications

Specialization in Public Opinion and Advertisement Universidad de Buenos Aires - Buenos Aires / March 2001 to October 2009 Skills

• Branding

• Market Research

• Media Relations

• Public Relations

• Writing Skills

• Digital Marketing

• Graphic Design

• Sales Management

• Bilingual

• Video production

• Financial concepts (4 years)

• Mac OS

• Microsoft Office

• Content Management

• Social Media Management

• Adobe Creative Suite

• Content Creation

• Spanish (10+ years)

• Project Management (7 years)

• Adobe InDesign

• Adobe Photoshop

• Adobe Illustrator

• Copywriting

• Proofreading

• Windows

• Wacom professional Illustration

• Marketing

• English

• Team management

• Negotiation

• Customer relationship

management

• B2B marketing

• Leadership

• Affiliate marketing

• Events Management

• Content Development

• Google suite

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Languages

• Spanish – Expert

• English – C1.2

Assessments

Spreadsheets with Microsoft Excel — Proficient August 2021 Knowledge of various Microsoft Excel features, functions, and formulas Full results: Proficient

Marketing — Proficient

April 2021

Understanding a target audience and how to best communicate with them Full results: Proficient

Remote fit — Proficient

December 2020

Measures the traits that are important for successful remote workers Full results: Proficient

Verbal communication — Proficient May 2021

Speaking clearly, correctly, and

concisely Full results: Proficient

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