IRYNA GRUSHAI
PAID SEARCH SPECIALIST
Campaign Creation – Build campaigns from the
ground up, including account set-up, campaign
planning/organization, competitive analysis,
keyword research, and ad copywriting.
Campaign Management & Optimization – Manage
campaigns to ensure that they continually improve
over time.
Test and optimize bids, keywords, text ads, image
ads, and landing pages to improve campaign
performance.
Reporting & Analysis – the daily use of tools such as Google Analytics, Google Ads, Facebook Analytics,
and more.
Perform keyword research based on trends, target
audiences, patterns, and competitor analysis
Create optimized page titles, meta descriptions, and content
Analyze client performance and identify
recommendations for SEO opportunities
Audit website: Screaming Frog SEO Spider Website
Crawler
Creating Plan for Blog
Google my Business - local optimization search
Creating campaigns in Facebook, Instagram, and
Reporting & Analysis – Daily performance analysis
and reporting using Google Analytics, Google Tag
Manager - conversation optimization, Google
Trends, Google Ads, Google Search Console, Ahrefs. Canva, Movie Maker
Skills
PPC
SEO
SSM
Analytics
Design
8617 Spicewood
Springs Rd, Austin,
TX 78759
***.*****@*****.***
https://www.linkedin.com/i
n/iryna-grushai-9a75a7a6/
C O N T A C T
Education
Lviv Polytechnic National University, Ukraine
SEO courses site promotion in Lviv ""Only SEO" 2017 CERTIFICATION
Google Ads - Measurement Certification
Earned: Sep 24, 2021
Google Ads Search Certification
Earned: Sep 13, 2021
Google Ads Display Certification
Earned: Sep 17, 2021
Google Ads Video Certification
Earned: Oct 8, 2021
Marketing Manager at Peeklogic LLS - Salesforce Development Company Developed digital marketing channels, including paid search, social/paid social, and SEO. I provided the planning and deployment of digital content to move customers and prospects through the B2B marketing funnel.
Supporting upper funnel and conversion marketing initiatives by assembling reports, maintaining digital properties, promoting traffic, supporting content development, etc. Monitored ongoing marketing campaigns
Drive website conversion to generate qualified leads and increase site engagement Define, monitor, and analyze reporting on progressive digital marketing 2020 REMOTELY, PART-TIME USA
PPC, SEO Specialist at Restaurant: "Churrasco Grill & Wine", "Churrasco Grill & Beer", and "Bar Mushly"
Optimized Google my Business
Created, ran, and optimized Google ads campaigns.
Participated in site development, https://zarabudu.com.ua/ SEO optimized website content
On-page optimized
Created reports - Google Data Studio
2019 - 2020 LVIV UKRAINE
Assistant SEO Specialist in Company "ArtBro" Digital Marketing Agency Created technical tasks for copywriters
Completed technical tasks for programmers
Filled sites with content
Provided sites audits
Created an internal link of the sites and implemented Internal site optimized (on-page SEO optimization) 2017-2018 LVIV, UKRAINE