kannan kasi

Bangalore, INDIA / 91-984******* / adqb4j@r.postjobfree.com

LinkedIn: https://www.linkedin.com/in/kannankasi/ Twitter: @kasikannan

SaaS Marketer

** ***** ** ********** ** marketing and sales in the information technology industry

Skills: Sales Marketing Customer Support Customer Success

wSolution selling experience.

wHandled Sales of Enterprise Software Products.

wExperienced in Sales & Marketing.

wCampaign Management for various products.

wContent Marketer, Social Media Marketer.

wHandled Strategic Accounts, Named Accounts & Large Accounts.

wProven success in driving results through partners.

wPassionate in large account management, building rapport with customer contacts.

wResults include triple-digit sales growth and massive leaps in customer engagement.

wExtremely passionate and knowledgeable in cloud computing, data science and digital media.

wSkilled in campaign management, inbound marketing, prospecting and pipeline management.

wExpertise in social media dashboards, marketing automation tools and CRM.

wDemonstrated analyst and a quick decision maker.

wExtensive experience in Starting up, handling Operations, P & L.

wManaged cumulative business to the tune of $ 10 Million.

wPossess attention to detail.

wLead Managed Services, Professional Services, Customer Support & Consulting Org.

wStoryteller, creative writer, thought leader and an accomplished business leader.

wAuthor & Blogger.

wExperience in Team Building, Goal Setting & Managing multi-cultural teams.

Areas of expertise

oMarketing Strategies

oSolution Selling

oEnterprise Software

oMarketing Campaigns

oStorytelling

oSocial Media

oSaaS

oSales

oCopywriting

oProduct Marketing

oWebsite & Landing Page

oCRM Software

Professional Experience

ZIGNALYTICS – Bangalore, INDIA Apr 2015-till date

Storytelling, Marketing, Sales Strategies, CRM

Founder & CEO

Working with Startups & SMEs and helping them choose the right SaaS tool for their business and build their business & grow.

Focus areas: SaaS Tools, Story Creation, Content Development, Marketing & Crafting Sales strategies, CRM Consulting & Implementation.

Demonstrated, sold and implemented a Sales CRM for the SME segment in India and overseas. Clients found our consulting, implementation and training services helpful in realizing RoI faster.

Signed up as an Affiliate Partner with 25 SaaS product companies & growing fast.

Successes include:

wDemand Generation: Ran successful campaigns targeting potential clients and generated demand from scratch.

wClient Acquisition: Acquired clients for a Sales CRM product in the Logistics and Manufacturing space in India. Had notable client acquisitions overseas – in Philippines, South Korea & United States.

wValue addition for clients: Helped clients cut down inefficient sales processes and helped get their sales team’s focus back on deals that matter.

wSocial networking: Used LinkedIn to build a community of Marketing & Sales heads from various industry verticals across the globe.

wSocial Media Management: Established strong social media presence across LinkedIn, Facebook and Twitter.

wEmail Marketing Campaigns: Designed and executed email campaigns.

wWebsite: Designed, configured and successfully manage our website.

wCopywriting & Content Development: Developed a blog site [www.zignalytics.com/blog] focused on marketing and sales. Wrote several blog posts.

wEvolved into a Thought Leader in Marketing & Sales.

GYANAGNI CONSULTING – Bangalore, INDIA July 2003-Mar 2015

Founder & CEO

Gyanagni Consulting helped customers acquire talent for their Organization. Gyanagni offered Talent Acquisition Services [Executive Search, Contingency Search, Retained Search, Staffing, Recruitment Services and Headhunting] to IT companies addressing the mid to senior level positions.

Successes include:

wAcquired expert level skills in Head Hunting, Social Media Hiring, Boolean Search, Google Advanced Search and running Viral Campaigns.

wPartial list of clients acquired – SAP Labs, Office Tiger, Goldman Sachs, ITC Infotech, Cognizant Technologies, Crimson Logic, Wipro, Cybernet Software Systems, Synaptris, Ready Test Go, Sonata Software, Symphony Services, EMC Corporation, Informatica, Intech Consulting (Turkey), Mu Dynamics (US), Systems America (US) etc.

wExecuted several niche skills, tough to fill and C Level positions.

wBuilt, trained, engaged and retained a team of competent recruiters.

GLOBESOFT [Now Emerio Corp, an NTT Data Company] – Singapore Mar 2002-May 2003

Assistant Vice President

GlobeSoft provides IT Professional Services & Managed Services to IT Companies, Banks and Financial Services Companies in Singapore, Malaysia, UK and US. GlobeSoft hires candidates after they clear the client interviews successfully and then on-boards them at client locations and manages the resources.

Successes include:

Achieved greater depth in the company’s single largest client [Hewlett-Packard, Singapore & Malaysia]

Professional Services: Grew the headcount from 80 to 120 in nine months and brought in S$ 6.5 million worth of business in a year. A rare feat for a new comer in a new market.

Won a Managed Services order with a 250 strong team from HP Malaysia. Acquired S$ 15 million worth of business in a single contract. A record at that point of time.

Off-shored several on-site & on-shore managed services projects. Saved huge costs for the client. And increased the profitability for the company.

Mapped the entire Hewlett-Packard account with detailed organization structures.

Farmed the account and built strong business relationships with 150 business managers at HP.

Built & lead support teams that consistently met SLAs and delighted customers – in SAP Support Practice and Siebel Support Practice. Feather in the cap.

Converted the Manpower Headcount Contracts to Managed Services Projects with SLAs and also sowed the seeds for off-shoring the same in future.

Sowed the seeds for future managed services contracts with new clients.

Built, motivated and directed a sales team.

Built, motivated & managed a multi-cultural team of IT professionals.

SONATA SOFTWARE LIMITED – Chennai & Mumbai, INDIA Sep 1993 – Mar 2002

Area Sales Manager

Sonata Software is a Country Distributor for various packaged & enterprise level Software [Microsoft, SCO, Oracle, Lotus, IBM, Computer Associates, Logic Works, Delrina, Caere, Symantec, SalesLogix, BEA, iPlanet etc]. Business Solution Group [BSG] provides Business Solutions [ERP – Scala, Oracle Apps] and IT Consulting [Groupware, BI, eCommerce, CRM, Infrastructure Support Services] to clients in India and Overseas.

Successes include:

Grew from a marketing executive to a product management specialist to a large account manager to a group head.

Handled variety of roles – in marketing, sales & product management and that gave me a strong footing right at the beginning of my career.

Won the single largest product order to the tune of INR 24 million from a public sector bank.

Groomed small accounts into large accounts generating sizeable revenue year on year.

Won a consulting services project from the central banker in India.

Won many multi location implementations of groupware and workflow solutions generating total revenue of INR 30 million.

Won several BI projects in finance & sales functions worth INR 20 million.

Won several ERP implementations and generated total revenue of INR 70 million.

Earned customer satisfaction and repeat orders.

Became a trusted advisor. Those were the zen moments in account management.

Worked with channel partners and groomed them to handle large accounts.

Built and spearheaded a team of technical managers.

Education & Credentials

Bachelor of Engineering (Mechanical), 1992

University of Madras, India

Certifications:

1.How to use the Admin Module of Pipeliner CRM, Oct 15, 2019

2.Hootsuite Certified Professional, Sep 10, 2015, Certificate key: b34696bed9607f04bbea744aec5aa378

3.“Thinking With Data” 3 months course at National Institute of Advanced Studies, Bangalore [ http://www.nias.res.in/ ], Aug - Nov 2012

4.Basics of Python Programming – Teknoturf, Bangalore, Aug-Sep 2012

5.Salesforce.com: Implementation Essentials CON – 201, 3 Day Workshop, Bangalore, July 2009

6.Salesforce.com Certified Administrator, ADM 201, June 2009, Spring ’10 Release Exam June 2010, Winter ’10 Release Exam Mar 2010

7.Salesforce.com: Administration Essentials ADM - 201, 4 Day Workshop, Enterprise/Unlimited Editions, Bangalore, Apr 2009

8.3 Days Sales & Account Management Training by external consultant, organized by GlobeSoft [now Emerio Corp, an NTT Data Company], Singapore, Apr 2002

9.Oracle Supply Chain Planning - Underwent 5 days intensive hands-on class room training course on Advanced Supply Chain modules – Demand Planning, Inventory Optimization, Constraint Based Planning, Available To Promise [ATP], Supply Chain BI at Oracle School, Hyderabad, India, May 2001

10.Web Programming using Java, SSI Limited, Chennai, India, Feb 2001

11.IBM Mainframe Training (COBOL, MVS/JCL, VSAM, CICS/VS, DB2 & Y2K Methodology), DSRC, Chennai, India, Dec 1997

12.German [Deutsche] Language Course, Elementary Level 1, Max Mueller Bhavan, Chennai, India, Nov 1996

13.5 Days Management Training on “Interpersonal Skills & Building Strong Relationships” conducted by Management Consultants - Mr. Raja Krishnamoorthy and Mr. Padmanabhan, organized by Sonata Software at Taj resorts, Mahabalipuram, Chennai, India, May 1995

14.P.G. Diploma in Sales & Marketing Management, National Institute of Sales [NIS], Chennai, India, then a division of NIIT, Chennai, India, Dec 1994

15.Diploma in Systems Management, NIIT, Chennai, India, Oct 1994

Publications

“You are a Spark!” – A book published under self-help category and available on Amazon Kindle.

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