Art Director Creative

GEORGE HARAK

908-***-**** // Paige**.com // Linkedin // *******@*******.***

Experienced creative leader equally comfortable operating as an independent problem-solver or managing a dynamic team of creative professionals. Proven track record for driving audience engagement, producing compelling content and strengthening brand perceptions.

CREATIVE DIRECTOR // Hanwha Techwin America / Oct. 2019 - Present

Partner with Director of Marketing to define and drive strategic direction for all U.S. marketing initiatives including social media, digital marketing, print, video and tradeshow execution.

• Managed integrated communications strategies and tactics for social media campaigns,

brochures, industry trade shows, internal and external newsletters and online learning

• Designed and built Hanwhasecurity.com, a new company website with over a 1,000 products

• Developed two monthly newsletters with audience reach of over 20K to drive customer

and employee engagement

• Defined and implemented a first ever company branded blog to showcase our expertise

on various industry related topics

• Redesigned and revamped partner portal to reflect the needs and requests of our partners

• Built an e-commerce site to sell end-of-life products resulting in a positive inventory reduction

• Partnered with external agencies/freelancers to develop video and other content

• Project managed a new immersive 8,000sq ft. experience center located in the Teaneck, NJ corporate office

FOUNDER/CREATIVE DIRECTOR // Paige22 / Mar. 2013 - Present

Specializing in design, advertising and video production. We partner with a broad range of agencies and independent clients across a wide variety of industries.

Agencies • ELA, GIIR, Managed Solutions, McKinney, MRM Worldwide, Strikeforce, The One Creative Group, Walton Isaacson

Clients • Alpha Wire, American Red Cross, Awards.com at Staples, Bristol-Myers, California Toll Roads, Dale and Thomas Popcorn, ETS, Gilead Sciences, HEP C-HIV Franchise, Hammermill, iHop, Jane Carter Solutions, Johnson & Johnson, Morning Brew, Prime Wire and Cable, Namaste Labs, Reach Oral Care, Regeneron, Rocco’s Collision, Samsung, Slack, SmartLinx, Sony Pictures, Sprint, Think Fun, Ultra Chemical, Unilever

CO-FOUNDER/ART DIRECTOR // Surf Poké / Mar. 2018 – Nov. 2018

Co-founded health-conscious Quick Serve Restaurant (QSR) concept. The Surf Poké menu consisted of Hawaiian style Poké bowls, Dole Whip soft serve and Acaî and Pitaya super fruit bowls.

• Developed a 360º turnkey franchise opportunity from the ground up including:

- Architectural plans that included layouts for multiple retail footprints and minimal space requirements

- Interior design including the sourcing of Furniture, Fixtures and Equipment (FFE)

- Branding

- Food/supply sourcing and seasonal menu items

- Menu development and design

- Marketing materials; social media, menus, radio advertising and promotional materials

- Staffing plans and employee training

CREATIVE DIRECTOR/ART DIRECTOR // Freelance / Jan. 2013 - Apr. 2014

Agencies • ELA, GIIR, MRM Worldwide, Managed Solutions, Strikeforce, The One Creative Group, Walton Isaacson

Clients • Bristol-Myers, California Toll Roads, ETS, Gilead, Hammermill, iHop, LG, Poppins, Samsung, Unilever

STUDIO DIRECTOR // McKinney / Jan. 2013 - Mar. 2013

One Agency, which I began at Cheil, was acquired by McKinney. Soon after I decided it was time to pursue other opportunities.

Clients • Hankook, New Business, Samsung

CREATIVE DIRECTOR // One Agency / Cheil USA / Jan. 2010 - Jan. 2013

An acquisition of Cheil Worldwide to a digitally focused agency prompted myself and a colleague to pursue a new Agency model under the parent company of Cheil USA. We pitched management on this idea and with great success soon became known as “One Agency”. We leveraged our existing client relationships, built out a team of account and creative professionals and were profitable in year one.

Clients • Hankook, New Business, Samsung

SENIOR ART DIRECTOR // Cheil Worldwide / Oct. 2008 - Jan. 2010

I was recruited back to Cheil by the CEO as a Senior Art Director to develop an in-house creative studio. My responsibilities included; recruiting and managing both full-time and freelance staff, conceptual ad development, point-of-sale design, free standing inserts, direct mail, trade show graphics and online and out-of-home campaigns. Along the way I was fortunate to work on a Samsung NFL sponsorship (3 years), an LPGA Samsung World Championship (6 years) and the Consumer Electronics Show (6 years).

Clients • Hankook, New Business, Samsung

CREATIVE DIRECTOR // Marketing Edge Group / Oct. 2007 – Oct. 2008

Managed a team of creatives and worked with clients to build campaigns that were on strategy, within budget and touched all mediums including print, packaging, web design and online flash presentations.

Clients • AT&T, NextWave Pharmaceuticals, Pfizer, Quest Diagnostics, Tris Pharma

ART DIRECTOR // Cheil Worldwide / Jun. 2001 – Sept. 2007

I joined Cheil in 2001 as the sole art director working closely with a creative director and account team developing regional advertising campaigns for Samsung Electronics. In a few short years we grew the agency to almost forty creative professionals, set up an efficient IT infrastructure supporting them and watched our client’s business turn into a recognizable brand competing for number one market share.

Client • Samsung

SENIOR DESIGNER // Marketsource Corporation / Jun. 2000 - Mar. 2001

Strategically designed and developed custom events and promotions targeting the high school

and college markets.

Clients • Athenos, AT&T, Hershey, MCI, M&M Mars, P&G, Sports Illustrated

PACKAGE DESIGNER // Vizacom / Jul. 1999 - Jun. 2000

Lead designer responsible for all US based package design, direct mail and marketing materials for its presentation and charting software.

Company brands • Chart Excel, Harvard Graphics

DESIGNER // Gi Apparel, Inc. / Feb. 1999 - Jul. 1999

T-shirt and catalog designer for New Jersey based manufacturer that sold to retail giants; JC Penny, Kohl’s and Target.

Company brands • Jester, Quality Classic, Taboo

Education

Bachelor of Fine Arts, The College of New Jersey

Some recognition along the way

• Samsung – Times Square Blu-ray Event – Best Single-Venue/Single-Market Event – Gold Ex Award 2009

• Samsung – Accessories Launch Kit – Creativity 41st Print & Packaging Competition – Honorable Mention

• Samsung – Home Appliance Brochure – Benny Award

The Technical Side

Adobe Creative Cloud Suite – Acrobat, Box, DropBox, Egnyte, Hubspot, Illustrator, InDesign, Photoshop, Microsoft Word, Excel (Light), PowerPoint, Keynote (Light), Suitcase, Universal Type Server, WordPress

paige22.com // 908-***-**** / References Available Upon Request

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