Reserve University Customer Service

LISA PETRO

**** ****** ***** • Avon, Ohio *****

**********@*****.*** • +1-440-***-****

Cross-Functional Collaborations • Relationship Management • Leadership Highly motivated, goal-oriented, competitive and result driven professional with exceptional communication, time management and organizational skills. Energetic, self-starter with proven ability to develop cross-functional relationships through collaboration. CORE COMPETENCIES

• Written & Oral Communications

• Strategic & Organized Approach

• Competitive & Dependable

• Leader & Mentor

PROFESSIONAL EXPERIENCE

NORDSON CORPORATION - Amherst, OH 2019-Present

Global Product Portfolio Manager

Expertise and success in strategically aligning the product portfolio for the $115M Powder Division.

• Standardize and simplify product portfolio to quantify value and to ensure focus on core customers and top products.

• Manage New Product Development (NPD) projects through the defined stage gate process and ensure a constant flow of ideas moves through the NPD funnel. Define product requirements, develop business cases, and implement product launch plans to achieve revenue and profitability targets.

• Coordinate with international teams to develop global product go-to-market plans.

• Define product value proposition and messaging for personas throughout the buyer’s journey.

• Develop global product portfolio strategy aligned with the Strategic Plan: product line roadmaps, positioning, and life cycle/obsolescence planning.

• Conduct Voice of the Customer (VOC) activities to validate market understanding and customer requirements for new products and solutions.

• Conduct market, product, and competitor analysis.

• Develop marketing collateral and sales tools for product promotions and campaigns in cooperation with marketing communications team.

Recent Successes:

• Achieved 5% YOY growth target for 2 consecutive years (2020-2021).

• Launched white labeled contactless film thickness measuring device with year 1 expected revenue of $330K. The design was enhanced to bring additional revenue from an adjacent market segment.

…continued…

LISA PETRO • Page 1

STERIS CORPORATION - Mentor, OH 2011-2019

Service Product Manager

Demonstrated success in driving product and commercial strategy for the $305M Healthcare Service Organization.

Managed all aspects of product line life cycle through cost, margin, and price management. Created and executed product roadmaps incorporating private labeling, promotional timeline, product development, brand relabeling/repackaging and service obsolescence. Responsible for market development, marketing communications collateral, photography and video development, email campaigns, website enhancements, and product training for service parts and contracts to achieve global multi-channel initiatives. Developed and delivered sales training programs that allow for easy assimilation of product/service knowledge and enhance sales skills to thousands within the field service organization annually. Embraced the lean journey and initiated many continuous improvement kaizen events to streamline processes and eliminate waste within the service organization. INVACARE AND THE AFTERMARKET GROUP - Elyria, OH 2008-2011 Associate Product Manager (2010-2011)

Inside Sales Representative (2008-2010)

Through strong performance in Inside Sales, I was requested to join the Product Management team. Cultivated excellent working relationships within cross-functional business teams to analyze and prioritize needs that reflected overall marketing and business strategy. Identified and pursued new business growth and marketing direction through forecasting, training sessions and coordination with sales and customer service. Drove and created sales and marketing collateral for all products and services to better position them in the marketplace. Collaborated in the coordination of trade shows and other major events with fine attention to detail. Developed, implemented, and respected policies and procedures such as payment options, return policy, freight policy, warranty information, private labeling, and pricing programs.

WESTERN MEDICA, A SCOTT FETZER COMPANY - Westlake, OH 2004-2008 Inside and International Sales Manager (2006-2008) Client Services Manager (2004-2006)

With a desire to utilize my Customer Service skills, I transitioned into Inside and International Sales. Provided pre and post customer sales support. Responsible for customer service and manager of six representatives. Built, nurtured, and maintained key account relationships. Implemented sales and marketing plans for both customers in the United States and Internationally. EDUCATION & PROFICIENCIES

Bachelor of Business Administration • 2002 • Kent State University - Kent, OH Case Western Reserve University - Weatherhead School of Management Executive Education Project Execution: Organizing Team and Time Resources Project Management: From Concept to Plan

Influencing at All Levels

Managing Your Energy (Not Just Your Time)

Self-Awareness for Women in Leadership

Developing Your Emotional Intelligence: Core Competencies for Great Leadership LISA PETRO • Page 2

Contact this candidate