Sunil Dogra

S/O Sh. Dharam Chand Dogra,

St. *, Guru Nanak Nagar,

** ** ****, ******* *****,

Ludhiana. Phone : 093********

Punjab-141015 Email : adq9wi@r.postjobfree.com

Seeking challenging assignments in Sales & Marketing Operations, Business Development and Channel Management in FMCG, Telecom, Retail or Consumer Durable Industry.

Professional Summary

Over 11 years of experience in Strategic Sales, Marketing, Business Development, Team Management, Brand Management & Execution of product promotional activities at National level.

A keen planner, strategist & implementer with demonstrated abilities in sales & marketing activities and accelerating the business growth. Exposure to sales & business development, product launchings, promotional tools designing and implementation branding activities and imparting product trainings

Strong communicator with excellent relationship building & interpersonal skills. Strong analytical, problem solving & organizational abilities

Core Competencies

Product Management

Evolve market segmentation & penetration strategies to achieve Channel/Product wise targets.

Interact with industry stalwarts at various forums & generate market information for assessing market needs.

5Distribution/Channel Management

Develop and sustain the existing network and effectively manage the supply chain.

Expand the dealer infrastructure and appoint new partners in untapped markets.

Evaluate performance & monitor distributor sales and marketing activities.

Handle Super stockiest & Distribution Network.

Team Management

Recruit, Motivate, Guide and Monitor Front liners/executives to achieve goals.

Impart training to new recruits and create awareness on products and SOPs.

Deploy the Sales & Marketing activity plan for front liners with target setting and reviewing measures.

Career Highlights

Currently work with Kangaro Inds. Ltd since Dec 2010

Designation :- Sr. Executive, Sales & Marketing

Location :- Ludhiana, Punjab

Previous Handled :- GT Sales of eastern region ( Bihar,Jharkhand,North East & west bengal)

Current Role :- Modern Trade & Institutional Sale & B2B ( years experience)

Marketing:

Planning and executing of market specific BTL activities.

Execute product development activities as per product specifications viz. design, colour, and packaging.

Create brand awareness by planning & developing innovative and catchy POS/POP materials like catalogues, in-shop display, branding, posters, paper inserts etc.

Keep constant vigilance on competitor’s activity and assess state wise market potential, identify competitors and their strengths.

Develop interactive communication tools for sales team for market interaction.

Conduct market survey for analysing the existing and new product performance.

Sales Management:

Managing sales for MT Outlets like :- Best Price, Vishal Mega Mart in region

Setting targets and ensuring achievement of monthly sales and collection.

Handling B2B sales in the assigned region.

Handling a team of 4 sales executives.

Developing incentives schemes for sales team.

Developing incentives schemes for MT Parties.

Continuous analysis of Sales at all levels of business, region, customer and product.

Conceptualizing, planning, developing & coordinating for the promotional material.

Ensure proper material movement to different MT Points.

Education

B.Sc (N/M) from SGDC College, Nadaun (HPU)

M.B.A from GNDEC College, Ludhiana (PTU)

Personal Details

Father Name :- Mr. Dharam Chand Dogra

Mother Name :- Mrs. Raj Dogra

DOB :- 31/07/1985

Permanent Address:-

S/O Sh. Dharam Chand Dogra,

St. 1, Guru Nanak Nagar,

33 Ft Road, Mundian Kalan,

Ludhiana:141015

Sunil Dogra Last updated :- 12/05/2022

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