Digital Marketing and E- Commerce, Social Media
Resume:
Moawya Shahin
Digital Marketing and E-
Commerce Manager
Professional Summary
A Digital Marketing Expert with exceptional
marketing skills and more than 9 years, helping a
wide range of brands in many fields of events
management such as (Hundai Jordan, Iqraa TV,
ART TV, Restaurants, and cafes ( Tche Tche,
Steakanji, haleem Zaman), Pastry
shops(Saadeddin), Beauty Salons, Gyms, to
achieve their business goals.
Using my abilities of analytics, measurement,
social media management, planning executing,
challenges solving, crisis management - digital
transformation through all digital channels (
websites - social media - mobile Apps -
automation ).
● An expert on all paid ads (Google, Facebook,
Instagram, Twitter, Snapchat, Apple ads, and
LinkedIn. )
● Excellent ability to improve the ROI using many
strategies [budget managing, long-term planning,
data managing], and tactics such as [analytics,
customer journey, touchpoints - optimization].
● I have the ability to handle multiple projects
while keeping stakeholder’s expectations
managed.
● I have a solid experience in art direction,
graphic design, and video editing.
● Up to date with all new trends in the field, while keeping an eye on the latest business
development.
Contact
Address
Riyadh,11564
Phone
***.******@*****.***
https://www.linkedin.com/
in/moawya-shahin/
Skills
Communication and
writing skills
Excellent
SEM strategy
Excellent
Social media expert
Excellent
Adobe Creative Suite
Good
Calculating ROI
Excellent
Content marketing
Excellent
Online marketing
Excellent
Project Management
Excellent
Data Analytics
Excellent
Work History
Digital Marketing Manager
Nana Application, Riyadh
• Plan and execute all digital marketing,
including SEO/SEM, marketing database, email,
social media and display advertising
campaigns.
• Measure and report performance of all digital
marketing campaigns, and assess against
goals (ROI and KPIs).
• Identify trends and insights, and optimize
spending and performance based on the
insights
• Brainstorm new and creative growth strategies.
• Plan, execute, and measure experiments and
conversion tests.
• Collaborate with internal teams to create
landing pages and optimize the user
experience.
• Utilize the strong analytical ability to evaluate end-to-end customer experience across
multiple channels and customer touchpoints.
• Instrument conversion points and optimize user
funnels.
• Collaborate with agencies and other vendor
partners.
• Evaluate emerging technologies. Provide
thought leadership and perspective for
adoption where appropriate.
• Calculate performance projections based on
available data.
• Coordinate with digital advertising partners to
optimize our campaigns.
• Develop and monitor digital marketing budget.
• Research and adopt new digital marketing
tools for improved performance.
Skills
Marketing strategy
Excellent
Email Marketing
Excellent
Social media activities
Excellent
SEO proficiency
Excellent
Web analytics
Excellent
Content Development
Excellent
Languages
Arabic
Excellent
English
Very Good
2022-01 -
Current
Digital Marketing and E-Commerce
Manager
Del Monte, Jeddah
• Monitored company inventory to keep stock
levels and databases updated.
• Manage all online activity in relation to traffic acquisition, sales, conversion, and a/b testing
and reporting.
• Develop and implement an E-commerce
strategy to improve website performance.
• Work with developers to improve website
speed.
• Work with the marketing team to improve
quality and traffic acquisition.
• Research the market to discover new trends
and technologies to improve website
performance.
• Analyze various data to deliver data-driven
strategies, top performance, and achieve KPIs.
• Oversee or directly manage digital marketing
channels across PPC, SEO, display, affiliates,
and email marketing and social media.
• Develop a content calendar and oversee
website uploads and landing pages
development.
• Effective budgeting and control.
• Report on performance.
• Developing and overseeing digital marketing
strategies.
Digital Marketing and E-Commerce
Manager
Saadeddin Pastry, Riyadh
• Planning and executing digital campaigns
"free and paid" on different platforms, "SEM-
SMM-SEO-PPC-PPM, etc
• Creating, developing, and executing the
digital strategy, setting goals, managing the
annual budget allocation.
• Creating and developing social media
channels, following up the daily and weekly
plans, Defining the right channels and the
2020-09 -
2022-01
2016-08 -
2020-09
budget for each one based on the target
audience.
• Creating and developing an online presence,
such as "website, digital signage, etc.…”
• protecting brand reputation, increasing brand
awareness.
• Establishing new ideas to reach top
engagement and get the best results and
highest efficiency at the lowest cost
• Was a team leader, set tasks, job description
for members, building a healthy atmosphere
• Reporting performance and measuring KPIs
and simplifying the information
• Outsource contracting "agencies – service
providers – individuals - influencers-vendors",
negotiating pricing
• Following-up competitors benchmarks and the
latest updates on the market field, discovering
new opportunities.
• Maintains Web environment by identifying
system requirements; installing upgrades;
monitoring system performance.
• Planning digital marketing campaigns,
including web, SEO/SEM, email, social media
and display advertising.
• Maintaining our social media presence across
all digital channels.
• Measuring and reporting on the performance
of all digital marketing campaigns.
Web and Graphic Designer
Rubicon Group Holding, Amman
• I worked on this project for the Saudi ministry of education, to computerize the educational
curriculum of the primary schools.
• During the project, the following tasks were
assigned to me:
-To design a user interface (UI/UX) to analyze
book texts and convert them into interactive
screens.
- Design animation and Vector Graphics.
2016-01 -
2016-08
Web and Graphic Designer
Medad Al Ghad, Al-Qaseem
• Designing publications.
• Designing the interface for several websites.
• Managing several projects for the Saudi ministry of education.
• Providing training on (Fedena) system, which is
related to private school's sector.
Web and Graphic Designer
Elian-I, Amman
• Designing a user interface for several
educational applications for government
agencies inside and outside Jordan.
3D Artist
Clicks, Amman
• Creating Three-dimensional designs for the
German Ministry of Health
• Creating human organs models, and Designing
animations to illustrate some of the processes
that take place inside the body
Digital Marketing Specialist and Web
Designer
Kanz IT, Amman
• Designing websites for news, designing social
media Graphics and launching advertising
campaigns for them.
• Media content reporting and SWOT Analysis.
• Managing social media presence to improve
reputation and recognition of marketing
communication.
• E-Marketing plan.
• Graphic Design, infographic, Video Editing,
and Web Design platforms.
• Design, optimize and allocate media
campaigns.
• Paid Media Planning and execution (Facebook
- Instagram),
• Social Media Planning and Content Strategy.
2015-05 -
2015-12
2013-09 -
2015-08
2015-03 -
2015-05
2014-07 -
2015-04
• Build and execute campaigns across social
media platforms.
• Copywriting and content writing skills.
Web and Graphic Designer
Rubicon Group Holding, Amman
• I worked on this project for the Saudi ministry of education, to computerize the educational
curriculum of the primary schools.
• During the project, the following tasks were
assigned to me:
- To design a user interface (UI/UX) to analyze
book texts and convert them into interactive
screens.
- Design animation and Vector Graphics.
Game Developer
UNDP, Amman
• UNDP Game Project (Paid Training).
Game Developer
Wizard Productions, Amman
• Training
Education
Bachelor of Science: Computer
Graphics and Animation
Princess Sumaya University for Technology -
Amman, Jordan
Certifications
Digital analysis Edraak
Adobe After Effects CC for Motion Graphics
ECommerce and Digital Marketing
Modeling and Texturing/ Unity.
2013-09 -
2014-06
2013-07 -
2013-10
2012-06 -
2012-08
2008-09 -
2013-03
2020-05
2016-03
2017-06
2013-06
Multimedia Graphics Design 2008 for movies using
Maya(a).
Multimedia Graphics Design 2012 for movies using
Maya(b).
Oracle Accounts Receivables Fundamentals.
Search Engine Optimization
Marketing Plan SOSTAC framework
.
2008-04
2012-04
2017-04
2020-05
2021-11
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