Customer Support Marketing Manager

Cory Conrad

Otsego, MN *****

**************@*****.*** • 612-***-****

www.linkedin.com/in/cory-conrad-97239939/

Driven leader with over 25 years of progressive experience growing revenues by building relationships and working cross-functionally to define win-win solutions. Collaborative product marketing manager with demonstrated ability to grow key accounts that build out new verticals. Engaging operations leader with proven skill as the primary liaison to educate customer-facing teams in the best practices to launch new products. Accomplished business development and supply chain leader actively seeking the right role to apply proven strategic problem-solving skills with potential for growth.

Sales Operations Wholesale Product Management Strategic Partnerships Forecasting

Solution Selling B2B Product Development Revenue Optimization Pricing Strategies Training

Strategy Leadership Negotiation Communication Innovative Versatile Competitive Professional

CAREER HIGHLIGHTS

Sales Enablement; built strong understanding of the market, developed creative solutions to enable transactions while minimizing risk, and educated teams in best practices.

Revenue: up to 20% YoY growth with profitable margins

Product Marketing; performed research to create deep knowledge of the solutions, created customized messaging, and provided training to the sales team or leadership to grow market presence.

Products Managed: over 1,000 products across multiple specialized categories

Profitable Relationship Management; interfaced with key client decision-makers, applied market knowledge to identify opportunities, shared industry expertise to position clients for growth, and served as the point of contact facilitating growth.

Relationships: every level including customers, manufacturers, end customers

Customer Success Leadership; collaborated cross-functionally from pre-sales through post-sales product troubleshooting to field client questions and ensure success.

Customer Retention: consistently increased while growing the number of accounts

PROFESSIONAL EXPERIENCE

TriLite Stone Company, Howard Lake, MN (Aug. 2020 – Mar. 2022)

Sales representative that was in charge of growing the company’s presence in Minnesota with a major

focus on the Twin Cities market.

Business Development Manager

Achievements:

Increased sales and number of stocking dealers of company’s products by leaps and bounds

Introduced and educated hundreds of Twin Cities metro area contractors about TriLite Stone products

Set of dozens of new dealers with the company

Responsibilities:

Help to make sure production is on schedule with customers’ orders

Design and create product samples

Keep customers up to date with pricing and products

Strengthen and grow customer relationships

Creekside Insurance Solutions, St. Michael, MN (Aug. 2017 – Aug. 2020)

Founder that build out the independent small business including product selection, pricing, marketing, and business development grounded in a customer-first approach.

Business Manager

Achievements:

●Build and continuously grow the book of business from scratch in a heavily regulated mature market.

●Meet with existing and potential customers regularly to identify needs and create win-win solutions.

●Coordinate with customers to obtain documentation and facilitate onboarding in line with regulations.

●Compile data, compare products, analyze alternatives, and develop recommendations to meet client goals while maximizing the potential revenue.

Responsibilities:

●Interface with customers to identify needs, assess products, and present recommendations to meet client needs while exceeding revenue targets.

●Apply strong attention to detail and excellent interpersonal skills with each customer interaction.

●Utilize high level of specialized sales and product knowledge to present solutions to decision makers including consumers, small business owners, contractors, and the C-Suite.

●Prepare documentation based on company requirements and client needs.

●Identify continuous improvement opportunities to enhance offerings and consistently deliver quality.

Bill Hicks & Company, Ltd., Plymouth, MN (1997 – 2017)

Repeatedly break records and drive growth through strong product knowledge and demonstrated relationship development skills in a mature market.

Account Manager

Representative Clients: National Retailers, Franchise Stores, Independent Specialty Boutiques

Achievements:

●Drove growth of revenue by building out relationships with 30 key accounts and over 100 customers.

●Used deep product knowledge to create winning messages and educate customers in opportunities.

●Identified potential process and strategic improvements to continuously position products for success with a value based approach.

●Served as the go-to resource for customers in delivering their expectations at every stage.

●Provided training on products, merchandising, and sales to customers onsite.

Responsibilities:

●Executed sales and marketing activities to ensure that customer needs were met with a sense of urgency at every stage of the process.

●Defined processes to generate leads, qualified potential customers, and streamlined growth.

●Ensured that services and products were effectively and efficiently brought to market.

●Provided best in class customer support to ensure growth of long-term relationships.

●Negotiated deals, coordinated agreements, and facilitated client results.

●Established forecasts, executed customer, and negotiated profitable win-win deals.

PRIOR EXPERIENCE

Account Manager, Go Sportsman’s Supply, Inc., St. Cloud, MN (1996 – 1997)

SKILLS HIGHLIGHTS

Awards:

Multiple national manufacturer contest wins from exceeding targets (over 30 times)

Competencies:

Product Marketing, Go-to Market Strategy, Sales Presentations, Sales Operations, Product Development, Lead Generation, Project Management

Technology:

Microsoft Project, Word, Excel, PowerPoint, Salesforce

Licenses:

Insurance – property, health, casualty, crop, life (State of Minnesota)

Continuing Education:

Constant product, business, and regulatory trainings

EDUCATION

BS

Bachelor of Science – Business Administration

St. Cloud State University, St. Cloud, MN

Relationship Management Product Marketing Key Accounts Product Demonstrations

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