BIOGRAPHY

BERNARD M. CRONIN

Bernie Cronin, President of Sandler Training Institute brings over 30 years of direct sales and sales management experience to the firm's clients. The combination of his real-life problem-solving experiences with his communications skills enables him to provide an experienced, hands on, message to all audiences concerned about the problems of sales, sales management, hiring and client development.

During his career in the investment banking industry, import-export business, consulting business, communications consulting services and sales consulting and training field Mr. Cronin has worked with a variety of companies and industries whose goals were to increase profitable revenue and client development through the implementation of personal and organizational gradual, incremental, behavioral changes.

As a *Certified Sandler Trainer he provides Public Seminar Training through his 8 week or 2 Day course entitled "Quickstart Fundamentals of the Sandler Training System" and the follow-on 2 Year, 20 hour per month coaching and training program entitled "The President's Club".

He and his 220 Associates worldwide also provide in-house, customized, Corporate Sales Training Programs to assist organizations in achieving their sales and sales management objectives. This is accomplished through consistent reinforcement programs utilizing the proven Sandler Sales Institute's research based methodology developed by David Sandler in 1968.

He is a graduate of the University of Connecticut School of Business and attended Harvard University's Extension School where he completed graduate courses in Microcomputers & Information Technologies and Business & Organizational Communications.

Memberships include National Speakers Association, Global Speakers Federation, UCONN Alumni Assoc., Congressional Country Club, Delray Dunes Golf & Country Club, University of Limerick Florida Advisory Board and The Ireland-U.S. Council. He is a Professor of Executive Education at Hudson Institute at NOVA University.

Some of the organizations he has provided training, consulting and speaking services to are:

Lucent Technologies

U.S. Filter/Siemens

Mass Mutual

Minolta Business Systems

Boston Herald

Clear Channel Communications

Hartford Courant Newspaper

Port Consolidated

Abbott Labs

UBS Financial Services

New York Life

Siemens Medical

Pioneer Surgical

Parker Hannifin

Xerox

General Dynamics

JEOL

Hill York

Merrill Lynch

BankUnited

* Certification is under the ISO Standard of Quality for Sales and Marketing Professionals.

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