SELVARAJ KUMARAVADIVEL

Mob No: 735-***-****

adq8oy@r.postjobfree.com

Seeking Product Marketing Manager & Industrial Application Selling Roles for OEM’S in INDIA Talented Value Selling Sales professional with 15 Years of cross functional experience with Global Leading organizations across the verticals of Business Development & Application Functions. Holds the distinction of managing profit center operations with key focus on bottom line profitability by ensuring optimal utilization of available resources. A keen planner with proven abilities in devising strategies to augment business. Verifiable year on year success in achieving revenue and business growth objectives in highly competitive environments.

Areas of Expertise

Key Account Management Territory Growth/Development Channel Sales Management Customer Centric Selling

New Product Development Promotional & Pricing Strategies Key Client Retention Profit Building &Sales Growth Brand Building Solution Selling Strategies

Project Sales & Advertising Budgeting &Forecasting Education:

2005 Bachelor of Engineering in Production Technology 2000

Amrita Viswa Vidhya Peetham (Amrita University) Coimbatore. Secured 60.13% 12th from Govt.Hr.Sec.School, BunglowPudur, Erode(Dist) Secured 81.73% 1998 10th from Govt.Hr.Sec.School, BunglowPudur, Erode(Dist) Secured 88.73% Professional Experiences:

LAKSHMI LIFE SCIENCE LTD – Assistant Manager Tooling Division SEP2016- TILL Date

Responsibilities:

Promoted the Brand In OEMs and Tier 1 and Tier 2Companies Developed the Market for BIG DIASHOWA and Kaiser Products Increased the Customer base in Chennai for Boring Products Participated in Trade Shows and Converted Leads in to Business. Developed the branch Turnover to 20 Million in Project Sales Motherson Techno Tools Ltd – Chennai Branch

FEB2014- NOV 2015

SENIOR SALES ENGINEER

Responsibilities:

Reported to Regional Manager& DGM, and Managed 6 Channel Sales Engineers Team. Managed the Channel Sales Business of 15 Million INR per Year. Managed Key Accounts of GKN DriveLines, Ashok Leyland, SACL,RANE MADRAS, Delphi TVS, Mando Brakes of Sales Turnover of 30 Million per Year Provided Application Support in New Product Trials& Existing Manufacturing Methods. Conducted New Product Tests in OEMS to Sustain the Retention and Focus on the New Business Conducted the Line study of Study of Existing Set of Tools and Projected the Productivity Improvement Measures & Forecast the Savings to win the Customer Confidence

. Provided assistance to sales force to completely Learn Product Range, Sharpen methodology and Presentation to increase total Sales. Coordinated with MTM’S for New Project in the Region and Offer the Solutions Snap Shots and Demand Generation for the Tools.

Strengthened Sales force through establishment of Team Targets and incentive Program that set Higher Expectations and Instituted individual Team Member accountability. Projects Worked for Motherson Tools:

CV Joint Machining Tooling Solutions in Hard Part Machining Axle Beam Drilling Solutions Project in OEM

Diffusion Case/Steering Knuckle Machining Solution for Turning Products Aerospace Components Machining of Titanium/ and Hastaloy. Crank Case RH/LH Machining for Two Wheeler Manufacture in Chennai Development of Outer Race Machining in TierI and TIER II Companies PCD Blade Machining Solutions in Cylinder Head in OEM Implementing Carbide Grades in the Place of CBN Machining Areas. Establishment of Tractor Components Machining in Tractor Manufacture in Chennai Developed Deburring Solutions for Rail Component

Implemented PCD Combination of Tools in Crank Case finishing in Chennai Accomplishments:

Successful Sales Person Achieved the Quarterly Target of New Carbide Development in Region in Last Four Quarters of Business worth 50 Million.

Reached the Benchmark of Key Accounts Sales to the New Shape through Continuous Productivity Improvement.

New Accounts/ Applications Added to the Bottom-line of the Business in Channel Sales. Project Leads Converted as Business in New Customers. Achieved the Target by 80% Continuously for Last 8 quarters. Channel Sales Partner Acheived YOY Growth of 20% with Implemented Value Selling Strategy. Expanded New Accounts, Market Share and Revenues.

Passtech Machine Tools ME Ltd. SAIF Zone, United Arab Emirates May 2013-Oct 2013

KENNAMETAL PRODUCT SALES SPECIALIST – UAE Market

Responsibilities:

Reported to Sales Director (UAE Markets), & Managing Director(UK) Providing the Application Support for Gulf Region. Supporting Internal Sales Team to Make Costing Proposals and Coordinating with the Customer for Application Support

Managed National Oil Wells, Oil Supply Valves, VAM Drilling Accounts in Dubai Jebel Ali Zone for 3 Million AED Turnover Accounts.

Conducted New Application Trails and Supporting the Machine Tools Application Team in Machine Prove out.

As a Representative for Kennametal Product attended Project RFQ Meeting in Aerospace Customers in Gulf Region.

The Customer Requirements are Formulated and Circulated to Entire Sales Team to increase Active Project Participation.

Worked with Purchasing, Shipping, IT Departments to define Business Rules and Develop best

Practices for achieving Customer Satisfaction.

Accomplishments:

Actively Managed Saudi Market Requirements and Recommended Productivity Improvement Solutions through Proposals.

Coordination with Machine Tool Projects was Done for Higher Profitablity. Participated in Global Campaign of KENNAMETAL DATA ANALTICS to Hunt the Customers in Middle East Through UK Market Research Team.

Zoller India Pvt Ltd

Jan 2012 – June 2012

Regional Sales Manager- South India

Responsibilities:

Reported to National Sales Manager & Managing Director(Germany) Recruited to Manage 3 Service Engineers and Manage Two Channel Sales Partners in Tamilnadu

& Kerala

Collaborated with Machine Tool Makers to Develop Promotional Programs to increase the Market Share and Advertise the Product Portfolio in Measuring Solutions across OEM Accounts. Accomplishments

Developed the Region with New Channel Sales Ventures with Major Cutting Tools Sellers in Tamilnadu.

Handled the Branch Turnover of 30 Miliion INR Business and Contributed for 10 Million Worth of Deals from DANIELI INDIA Sricity & POCLAIN Hydraulics Pondycherry. Promoted the Marketing Strategy of Selling the Presetters to the Institutions /universities to increase the Brand Awareness among Young Engineers& Entrepreneurs. Conducted the Presetter Measuring Methods Classes for New Tool Shapes &Offered the Taylor Made offers for the Specific Requirements from OEM’S. Gear Hobs Measuring Solution Lead which was Generated from Tool Maker in Chennai and offered the Solutions through German Team of Engineers. Tungaloy India Pvt Ltd

July 2010 – Dec 2011

Senior Sales Engineer –Coimbatore & Trichy Market

Responsibilities:

Reported to Regional Sales Manager

Recruited to Manage 2 Channel Sales Partners Equipped with 6 Sales Engineers. Assigned for Key accounts of Aqua Sub Pumps & Craftsman Automation Managed the Business of 30 Million for Year from Channel Sales & 20 Million INR From Key accounts.

Provided the Application& Sales Support in the Region and Training the Channel Sales Force in New Products and Basic Technical Skill Sets which was needed to Place the Product in the Market. Responsible for Customer Acquisition& Customer Reactivation where We lost the Market Share. Formulated the Business Plan to increase the Business in Key Accounts. Accomplishments

Established the Turning Products Range in Customers with Productivity Benefits Actively Participated in Product Promoton Campaigns of Milling Range of Products which was taken new Shape with DIN Type of Holding instead of JIS Standard Earlier. Conducted the product Trails in Valve Machining Industries in Drilling& Milling and Positioned the Product in Key accounts and TIER I & TIER II Suppliers of OEM. Won the Best Sales Engineer Cash Award for Milling Product Positioning. Expanded the Territory with 2 New Channel Sales to Increase the Market Share in Coimbatore Market.

Successful Expansion of Network of Sales and Product Range, Sales Team size Expansion Started with New innovative Minds to serve the Market.

Instituted new Product Promotion offers in Milling Range to Support Channel Sales Business, to increase insert Consumption Value in Customers.

Sandvik Asia Pvt Ltd.

Jan 2008 – Dec 2008

Productivity Improvement Engineer –Coimbatore

Responsibilities:

Reported to Area Sales Manager and Managed the Business of 40 Million Per Year. Identifying and networking with prospective customers; generating business from existing accounts and achieving profitability and increased sales growth. Analysing marketing trends and tracking competitors’ activities and providing valuable feedback for product and fine tuning sales & marketing strategies. Implementing cost savings to customer and coordinate the activities through the top management.

Maintaining excellent relations with clients to generate avenues for further business Supporting sales and technical aspects - Product feedback, Presale inspections, Product demos, Competitor products comparison & technical discussions, etc. Accomplishments:

Secured 3rd place all over for India augmenting sales in 3 quarters in Sandvik. Attained 1st position in Hard Part Turning Grade inserts in Branch. Holds the distinction of being successful in developing Zero Business Customers. Milling Products Champion in Region in Product Promotion Campaigns. . ABS ENGINEERS,COIMBATORE (Authorized Channel Sales Partner for WALTER Tools) June 2005 – Dec 2007

Sales Engineer

Responsibilities:

Reported to Managing Partner and Started my Carrier. To Generate the Leads for WALTER-TITEX- PROTOTYP Brands in Coimbatore Market. Maintaining excellent relations with clients to generate avenues for further business. Conducted the Field trials for Tool Life in Coimbatore Market. Accomplishments:

Developed Few Small Accounts in Turning Range of Products Worked for Sprocket Machining Solutions and Established the Products. Conducted the Field tests in Tool Holder Manufacturers and Implemented TITEX TAPS& Drills. Conducted the Field tests in Collet Machining with TITEX Drills& Implemented Tested and Implemented WALTER Milling Cutters in Cast Iron Machining. Tested and Implemented SS Grade Inserts for Aerospace Components. Won the Order from Aerospace Components Customers for PROTOTYP Tapes Won the Order from PSU for TITEX Micro Drills Segment for Aerospace. Developed Valve Drilling & Tapping Solutions through TITEX Product Range Extramural Engagements

Represented as Athletic Team Captain for inter college sports meets. Achieved 7th position at state level in 5000 Meters Race in TIES-2003. Creative Writer in Tamil.

Personal Dossier:

Date of Birth: 30.05.1983

Passport No: K1088239

Languages Known: Tamil, English

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