JERREL DENTON, CFE

Argyle, Texas ***** 972-***-**** adq7fz@r.postjobfree.com

EXECUTIVE MANAGEMENT

Franchise Sales & Development Concept Design and Development Multi-Unit Franchises

International Franchising Strategic Business Franchisee Relations

Certified in Franchise Law Member of the International Franchise Association Accomplished executive with multi-unit experience in operations, P&L oversight, concept design and development involving both start-up and growth organizations. Direct experience with real estate site selection, funding, consulting and transfers of ownership within the franchise community. Results-oriented, decisive leader with a track record of increasing franchise sales and lead generation.

CORE COMPETENCIES

CORE COMPETENCIES

PROFESSIONAL EXPERIENCE

TRINITY FRANCHISE CONSULTING, LLC 2020 – Current

CEO, Principal

Consulting and franchise sales with small restaurant chains. RAVE RESTAURANT GROUP – Pizza Inn Buffet and Pie 5 2017 – 2019 Senior Director of Franchise Sales and Development

• Conduct and manage the franchise sales and real estate site selection process.

• Manage franchise recruitment and qualification of franchise prospects.

• Develop all franchise recruitment portals, franchise marketing strategies, Search Engine Optimization, recruitment of multi-unit organizations for DA opportunities.

• Book franchise sales events and expo conventions and attending to promote the brand.

• Host Discovery Days with prospects at the Corporate Office.

• Using CRM’s of IFX and Solve to maintain all legal and business records of prospects, new franchisees and all legal documents.

• Manage the transfers of ownership on existing franchises.

• In December 2019, the Board of Directors replaced all Executives, from Directors to CEO and they were replaced with a team from Phoenix. This is when I started Trinity Franchise Consulting.

Professional Leadership Collaboration Dev. Teams Key Partnerships

Muti-Unit Operations Franchise Relations Franchise Law

Strategic Organizations Budget/Cost Controls Franchise Development DICKEY’S BARBECUE, DALLAS, TX 2004 - 2017

Senior Director of Franchise Development (2007-2017) Manage raw franchise leads and close deals. Manage the transfer of ownership on existing franchises.

Accomplishments:

• Developed a push/pull system for getting applications and disclosure documents out and back quickly.

• Developed the steps of “Lease to Open”.

• Created a lasting relationship with new franchisees that led to numerous referrals.

• Trained and developed excellent call screeners working the development pipeline.

• Top salesman in 2012, 2013, and 2014.

• Sold 300 new franchises and 51 re-sale of existing locations.

• Help establish a CRM for the development team.

• Help create a tracking system for return and success rate on our lead generation efforts. Director of Business Development (2006-2007)

Worked diligently with franchisees in the Dallas market to generate a more professional relationship and improved communications.

• Helped locate new channels of business in businesses such as: convenience stores, schools, airports, government military, theatres, and sporting venues.

• Reduction in negative guest surveys by 50% through refresher training. Director Design-Construction-Finance (2004-2006)

Provide executive leadership for the fastest growing Barbecue chain in the U.S. Lead a design and construction team with a dramatic, “think outside the box” approach to every aspect of building a better and more efficient restaurant facility. Direct and design construction for our restaurants. Foster relationships with national vendors, including lenders that insure funding for heavy growth potential. Create the Construction-Design Team and the processes needed to take new projects from “lease to key” in 22 weeks. Interface with new franchisees through the design, finance and construction phase of each unit. Analyze existing franchise units for cost effectiveness. Redefine organizational structure and perform monthly financial evaluations. Received award for Green Initiatives and was featured on the front cover of Commercial Kitchens.

Key Achievements:

• Concept transition from buffet style service to fast casual. Implementation of fast casual into existing units.

• Developed a complete turnkey program for new franchisees; taking them economically from lease to key.

• Reduced unit foot print from 4500 square feet to 1800; resulting in increased profitability and affordability. Directly responsible for decreasing the unit cost by 40% while increasing the profitability.

• Led the company in new energy efficient buildings and equipment design.

• Initiated a panel of outsourced experts in equipment, construction, design and finance for strategic, planning and resourcing.

SONIC RESTAURANTS, DALLAS, TEXAS 2003 - 2004

Managing Partner

Operated a group of 10 Sonic Restaurants

Responsible for management and the ROI for our investor group. We managed a group of Sonics that were in danger of closing and we retrained and upgraded the crew. MEGA WRAPS - MASTER FRANCHISE OF TEXAS 2001-2003

Owner/Partner VP Franchise Sales and Development

TACO BUENO - BLACK EYED PEA 1991-2001

District Director

Provide leadership as a District Director for Taco Bueno in North Texas. Responsible for the management and profit and loss controls for the district of 15 locations in DFW. Established new procedures to manage administrative as well as operational systems and many of these systems are still in use today. I recruited and developed quality management teams.

EDUCATION

University of Texas, Arlington Texas

School of Science

ASSOCIATIONS

International Franchise Association

Board for Cooperative and Behavioral Education

FAAC Sonic Industries

Prestonwood Baptist Church

Affiliations and Industry Certifications

Food Technology Science Courses: MIFI USA, SAFE-SERV, A+HACCP, MICRO-EVO, AIB, and MBE.

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