Social Media, digital marketing, content writer, blogger, communicatio
Resume:
NISHTHA GOYAL
*************@*****.*** · LinkedIn · **************@*******.***; skype A marketing professional worked with industries to get an expertise in marketing, brand manager with more than 7 years of experience. With hands on experience in marketing strategization, media and budget allocation, campaign management, digital campaigns, Ad Campaigns-Print, OOH, ATL, BTL, Social media calendars, marketing collaterals like banners, brochures, standees, customer relationship campaigns and product packaging and strategy. EXPERIENCE
JULY 2021 – APRIL 2022
BRAND MANAGER, AMPLUS SOLAR PVT LTD
• Working closely with the Marketing Team and create brand strategies basis the requirements of the business teams, for the different brands owned by the company.
• Owning the development and messaging of the brand narrative.
• Working on defining and creating brand visual identities and ensure design consistency.
• Mentoring and encouraging creative team to foster a positive work environment.
• Working with the business teams to create and implement brand collaterals and communication strategy for 1. Digital campaigns
2. Ad Campaigns – Print, OOH, etc.
3. Social media calendars for the different brands 4. Marketing collaterals such as sales decks, banners, brochures, etc. 5. Customer relationship campaigns such as webinars, emailer campaigns, etc. 6. Product packaging and strategy
• Ideating and executing unique marketing campaigns for the brands.
• Staying updated with the current market trends in marketing.
• Staying updated with competition marketing strategies.
• Researching on current benchmark, trends, and audience preferences
• Creating actionable plans month-on-month to both grow and maintain brand objectives.
• Maintaining relation with the global brand team and be the point-of-contact for India Marketing initiatives coming from the global team.
• Managing ATL & BTL and managing Social Media channels from the creation till the execution. FEB 2020 – JUNE 2021
MANAGER, LEVERAGED INTEGRATIONS PVT LTD
• Keeping an instinctive feeling about future product concept
• Working with a wide range of people from different parts of the business and a team leader managing different projects at the same time
• Updates with product specialty and more organized and methodical
• Presentations and Pre-marketing activities to create brand awareness
• Managing Social media channels, writing blogs and content management
• Creating brand awareness through different marketing plans, including ATL, BTL and TTL SEPTEMBER 2018– JAN 2020
DIGITAL MARKETING, SAKARNI PLASTER INDIA PVT LTD
• Handling Online & Offline Promotions, POs, procurement, contracts, creation of loyalty programs and incentive schemes.
• Worked on various activities like digital marketing, events & product launch, various other ATL & BTL communications.
• Analyzing and evaluating market trends and competitor activities to get better results.
• Team management for strategic goals & communication among the team to get better perspective and more results
• Regular creation & discussion on MIS for including FCA data and Sakarni Bandhan App
• Maintaining credit control system, implementation, and daily cash flow in company along with planning & stargazing dealers incentive schemes
• Keeping track of all goods and services ordered and received, and maintain accurate inventory records including details on price, performance, and delivery.
• Working with owners to establish viable, cost effective, strategic sourcing objectives and also budgeting, planning & implementation process
APRIL 2015– AUG 2018
MARKETING MANAGER, WISHLIFE RESEARCH & EVALUATIONS PVT LTD
• Client relationship management and POC for new engagements
• Competition analysis and research towards latest trends
• Feasibility study for organizational projects
• Creative conceptualization of ideas and execution
• Negotiation and closing of deals
• Managing execution of marketing strategy and designing plans for clients
• Designing, developing and laying down execution plan with performance as KPI EDUCATION
APRIL 2015
PGDM- INTERNATIONAL BUSINESS, BIRLA INSTITUTE OF MANAGEMENT & TECHNOLOGY
MAY 2013
B.TECH, GALGOTIA COLLEGE OF ENGINEERING & TECHNOLOGY SKILLS
• ATL & BTL Activation
• Social media
• Brand Strategy & Management
• Analytics & Reports
• Branding
• Communication
• Creative thinking (Layout & designing)
• Content Management
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