LeAnn Wiley Burton

619-***-**** I adq6ne@r.postjobfree.com

SUMMARY: Marketing and communications professional with 15+ years of experience 1) developing product and corporate marketing communications for a variety of audiences, 2) building and evolving DTC and customer/patient awareness programs across digital and traditional media channels, 3) building and maintaining corporate and product branding across entire marketing mix for global healthcare companies.

PROFESSIONAL EXPERIENCE AND ACCOMPLISHMENTS

SeaSpine, Inc. I San Diego, CA

Senior Director, Marketing Services (2022- Present)

Director, Marketing Services (2018-2022)

Responsible for:

Strategy and development of global corporate and product marketing and communications

Marketing operations for all field support marketing demo inventory and assets for product portfolio of 30+ systems

Corporate and product marketing visual branding for all materials, ads and digital properties and social channels

All global tradeshows and conferences, corporate events, and medical education training programs

PR and IR for global organization, Executive communications strategy for internal and external audiences

Employee engagement and cultural initiatives for global employee organization

Management of Marketing Services team (15 team members)

Accomplishments:

Oversaw brand strategy and full campaign build out to launch 20+ products in the interbody, fixation and cervical space.

Workstream lead on acquisition team and first fully integrated department for enabling technology company buy, 2021.

Grew department by 25% over 3 years to support the Global organization, taking on international MarCom and Tradeshows in 2020 and increasing overall marketing communications and tradeshow support by 35% YOY 2019-2021.

Launched Global Sales Application to support field and distribution in 2020, increased download and marketing materials views/downloads by 60% in 2020 from previous platform.

Rebrand and launch of new global SeaSpine website in 2022 to better showcase innovative products & new mission and vision.

Primary communication lead for senior leadership communication/COVID communication throughout 2020 and 2021 with legal and HR partners

Vertiflex®, Inc. I San Diego, CA

Sr. Marketing Communications Manager (2017-2018)

Responsible for:

Building brand equity and management of brand standards and style guide corporate and product messaging

Strategy and execution of the patient testimonial program and DTC marketing campaign Stand Up

Developing and expanding the marketing portfolio; including brochures, Surgical Techniques, animations, exam room posters, patient testimonials, and ads

Managing Advertising campaigns with Spine and Pain Management publications and Media outlets nationwide

Leading Marketing Communications Tradeshow strategy and execution of shows and events

Digital Marketing strategy and Website development lead on content creation, branding and evolving corporate and product presence through digital mediums

Accomplishments:

Developed strategy, branding and materials to launch Stand Up as the patient testimonial community for patients treated with Superion IDS. The community highlights patient journey through video, written profiles and a website.

Drove Strategy and execution to launch the Digital Marketing Toolkit for physician practices to support practice building Increased social media usage specific to topic of LSS and Superion/Vertiflex among customers by 30% in 2018.

Created and produced the companywide Vertiflex App for use as a communications tool, document/marketing content management system and operations/customer service portal for paperless ordering and inventory management tracking.

Managed 2017 patient seminar community outreach events nationwide to increase physician utilization in key markets by 55% 90 days post-event. 2017 national avg. ROI at 1.8 additional procedures.

NuVasive®, Inc. I San Diego, CA

Sr. Marketing Communications Manager (2015- 2017)

Marketing Communications Manager (2014- 2015) Associate Marketing Communications Manager (2012-2014)

Responsible for:

Building brand equity and management of brand standards and style guide for global company product messaging

Developing and expanding the patient education and co-marketing portfolio: brochures and animations, practice materials

Managing development of ads for publications, tradeshow, conference and community event creative

Developing all digital and print marketing materials for product lines and procedural systems: Sales Brochures, Surgical Techniques, Apps, Launch Guides, videos, and 3D Product Animations domestic and international pieces

Leading integration of corporate marketing strategies for corporate branding, internal culture and communications, public relations, investor relations and company acquisitions

Accomplishments:

Reviewed and edited 2000+ communications, including press releases, web content, brochures, newsletters, Surgical Techniques, sales collateral, and product /procedural training materials and presentations for internal and external audiences.

Produced award-winning patient education portfolio of 25+ tools for surgeon customers that can aid in preoperative and postoperative care, growing this offering by more than 50% for surgeons and patients.

Sat as a diligence and integration leader for Marketing Services through the acquisition of 4 new companies in 2016. Led full rebranding efforts for products and services integration into the company and provide marketing communications support.

Led the development and creation of an interactive application for premier platform of products that launched as a suite in 2016. Managed creative interactive developers, internal stakeholders and regulatory partners to execute the launch of this product on time and under budget for the roll out to global salesforce.

Lead MarCom partner during 16+ new product launches between 2012-2017, responsible for creation and development of digital and print marketing collateral, launch guides, sales force training materials, video and web content. Directly contributed to top and bottom-line revenue goals for FY 2012-2017 across five product departments, with on-time, on-budget launch of products.

MedImpact Healthcare Systems, Inc. I San Diego, CA

Business Development Consultant (2010-2011)

Marketing Communications Project Manager (2008-2010)

Marketing Communications Specialist (2007-2008)

Responsible for:

Supporting Sales and Accounts with campaign development, best and final presentations and RFP/RFI’s

Sales Excellence campaign support and sales and product campaign education for Marketing Shared Services

Supporting marketing collateral creation including product slicks, product marketing newsletters, and clinical tablet publications

Assisting with the development, documentation and management of segment marketing plans

Tradeshows, Sponsorship and Events and management of bi-annual training conferences and annual client conferences

Accomplishments:

Successfully executed 2010 and 2011 sales training conferences (4x) in San Diego for 200+ attendees, managing the logistics and full execution of the program

Supported key best and finals and account renewals for Marketing Shared Services, including CIGNA, Blue Cross Blue Shield Michigan, CALPERS, Health Plus of Michigan, Compass Rose, and Ascension Health.

Worked with marketing team to execute annual client conferences with up to 500+ attendees, including C-suite, hospital and managed care clients, employees, and speakers.

Supported Healthcare Summit 2011 with Microsoft Healthvault, Center for Health Transformation and MedImpact.

EDUCATION: 2001-2005: BA: Point Loma Nazarene University, San Diego CA Major: Political Science, Minor: Women’s Studies

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