digital marketing specialist, marketing coordinator

Rui Bai

617-***-**** **************@*****.***

Education

Emerson College GPA 3.91 Boston, MA Expected Graduation June 2022

M.A. in Strategic Marketing Communication

Course: Brand Management, Digital Marketing, Integrated Marketing, Social Media Marketing, Behavior Economy, Market Research

University of Central Lancashire GPA: 3.5 Preston, UK September 2016 – June 2019

B.A. in Media Production and Technology

Course: Director and Producer, Documentary, Creative Editing, Music Videotape, Sound Recording, Professional Lighting, Narration and Storytelling

Related Experience

Nestlé China Co., Ltd., Beijing, China, Marketing Summer Intern June 2021 – September 2021

Managed social media platforms (Tiktok), one of the videos earned 1.6 million exposure and covered brand's activities through weekly newsletters and online content creations, including posts, photos, short videos.

Briefed copywriters and designers on materials to prospect market segments and offerings of Quarter Three.

Collected reporting data to generate actionable insights and presented our overall marketing performance to the global team.

China Recycling Resource Co., Ltd., Beijing, China, Marketing Specialist October 2019 – May 2020

Innovated a high-impact event strategy, organized 10+ offline publicity activities with 1,000+ participants total; more than 400 people downloaded our company's app and registered as new users after playing the map game; the activity conversion rate was about 40%.

Drafted competitor analysis to evaluate market trends and provide insights into key drivers of customer behaviors

Brainstormed and executed content ideas that follow the latest trend, creating graphics for our social channels and websites.

VMLY&R (WPP Group) Beijing, China, Media Coordinator June 2018 – September 2018

Selected and tracked creative influencers, prepared influencer marketing monthly reports and suggested improvements.

Assisted the TVC shoot project, negotiated with the agent the implementation details, checked and prepared shooting materials, provided feedback to the client, finished the project on deadline.

Consulted with the client on the scope of the project to strategically plan and executed market research. E-commerce Website: CUCUKIDS, Remote, Digital Marketing Specialist October 2020 – April 2021

Created website blogs and optimized landing pages for SEO purposes, which drove traffic up by 23%resulting in an average of 80 new customers per month.

Enhanced conversion rate by 20% through A/B tested landing pages for a better performing conversion funnel. On-Campus Experience

Uvida Shop, Boston, Digital Marketing Specialist September 2021 – December 2021

Created content strategies for all social media channels (Facebook, YouTube, TikTok, Instagram) according to customers' buyer cycles to improve engagement and brand awareness.

Led a lead-generation campaign by using inbound marketing techniques like blogging, email marketing, and creating hubs on social media sites.

Skills

Strong graphic design and video editing skills, excellent in Adobe Photoshop, Illustrator, Premiere, InDesign.

Excellent in Microsoft Office Suite, Google Analytics Suite,and other customer relationship management systems.

Driven for results with data analytical skills to translate data into actionable insights.

Comfort in writing, creating, and distribution of marketing content.

Desire to continuously advance skillset through new tools, strong communication and presentation skills.

Bilingual: Speak English and Chinese

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