ADEOLU MAYUNGBE
Phone: +1-347-***-****
Email: **************@*****.***
PROFILE SUMMARY
I am a knowledgeable digital marketing specialist with extensive experience in building, maintaining, and running successful digital marketing campaigns. I have a broad marketing understanding, coupled with focused marketing campaign experience through working with numerous B2B and B2C brands while focusing on brand awareness, brand alignment, media marketing, and content marketing. I am adept at creating and implementing client-centered and result-oriented successful marketing campaigns, aimed at improving brand awareness and presence. I am innovative and accomplished at creating digital marketing content that potential target audiences will find relatable.
WORK EXPERIENCE
Indra Energy – Digital Marketing Specialist Jan 2019 – Present
Analyzes customer behavior and manages customer journey and interaction with the business.
Develops aggressive retention strategies based on customer feedback.
Identifying the target audience for new products/services and developing a content-based marketing campaign to interact with customers.
Generate traffic for the company’s website and social media pages to increase visibility using SEO/SEM and content/media strategies.
Oversee the company’s website to monitor conversion, acquisition, and bounce rate.
Develop comprehensive digital marketing plans to support business objectives and vision for startup firms.
Drive sales through proactive digital marketing approaches and leveraged content strategy to support social media engagements and conversions.
Increase revenue and client base through the development, execution, management, and optimization of customer retention strategies.
Develop and implement marketing plans, promos, new product introductions, and other marketing projects.
Generate actionable insights from customer interactions and develop strategies to win back customers.
Etisalat - Marketing and Promotions Manager November 2015 – October 2017
Collected and analyzed data regarding customer preferences, demographics, buying habits, and needs to better identify market potential and factors influencing product demand
Measured the effectiveness of advertising, marketing, and communications strategies
Evaluated target demographics, appropriate distribution channels, and marketing outlets.
Analyzed marketing metrics to gauge pricing and identify cause and effect relationships.
Collaborated with the marketing department to develop appropriate sales strategies.
Resolved over 100 customer complaints daily by monitoring records and tracking complaints systems to determine root causes and corrective actions.
Increased the company’s subscriber base from 8 million to 15 million within 2 years through effective implementation of quality assurance activities that strengthened internal reporting and audits.
Generated about 10 million monthly by launching an average of 15 new products weekly.
Delivered over 300 reports within 5 years and managed over 70 people.
Satisfied customers’ curiosities through the development of scripts addressing various issues.
Developed new standards for production and design, with improvements as needed, and created testing protocols for implementation across all service lines.
ETISALAT– Marketing/Call Center Analyst May 2013 – October 2015
Collected data on competitors’ marketing tactics, sales prices, and product/service distribution
Analyzed the data and converted it into digestible information and visual representations
Developed reports and presented findings to key stakeholders
Developed tactics and metrics to assess the effectiveness of existing marketing, advertising, and communications strategies
Monitored and forecasted marketing/sales trends, highlighting opportunities for new initiatives and promotions
Converted complex data findings into understandable text, tables, graphs, and data visualizations
Generated actionable insights are used to formulate strategically, and well-thought-out decisions which often leads to positive outcomes for the business
Resolve customer complaints
Create strategies to improve customer experience based on feedback from customers
Make outbound calls to follow up with acquired customers.
UNITED PARCEL SERVICE – Human Resources Admin. Executive August 2012 – April 2013
Coordinated and managed training efforts for various departments and the organization
Managed new hires’ onboarding process, including the setup, notification, and tracking of all training.
Conducted organization-wide training needs assessment and identify skills and knowledge gaps that needed to be addressed.
Developed strategies that improved the level of engagement between the staff and the organization.
Measured Performance of staff members by drawing up performance appraisal forms collating and measuring periodically.
Maintained effective employee relations issues, contractual and negotiating with representative bodies to ensure productive working relationships with the staff.
OTHER EXPERIENCES
United Parcel Service – Human Resources Training Coordinator August 2011 – July 2012
EDUCATION
MSc Digital Marketing 2020-2021
Yeshiva University
B.A (Ed) English Language 2006 – 2010
Tai Solarin University of Education.
SKILLS
Performance Management.
Digital Marketing Skills.
Media Management and Engagement.
Google Tag Manager
Personnel Management.
Customer Service.
CRM
SEO/SEM
Database Marketing
Public Relations.
SQL/Google Adwords/Google Analytics.
Working knowledge of HTML/CSS/JAVASCRIPT
Currently Learning AWS cloud computing services
Hubspots
Manage, with input from Senior Director of Marketing, CFO, and CEO, marketing budget with adherence to the approved budget.